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42 



The Florists' Review 



Afhil 3, 1913. 



8 A^ 



J. J. BEN£K£: 



Florist AND Decorator .\ 



CUOIOK CCT FI.OWBR8. PLA.NT8 «.ND FLORAL DBSIONS 



Fob Al.l' OooABloirs 



lieltt OI.ITK STIIKCT 



PAGES OF RKTAILKRS' CARDS 



TTHIS department for the cards of Lead- 

 ^ ing Retail Florists— those florists 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out eflfort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Review's department for Retailers' cards 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



ST. Ix)uis. MO. January 11, 1913. 



Florists' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. T received through this small advertisement, 

 from January 1, 1913, to Deoeipber 31, 1913, orders to the 

 amount of $566.00. They cane by mail and telegraph from 

 New York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 20^, the record is as follows: 



Total value of orders $566.00 



Less 20f allowed senders 113.20 



Wet value of orders. ; . 453.80 



Here is an addition of $453.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18,30. 



Since my advertisement appeared only in The Review 

 It goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big *P* 

 but that It has three more big "R's" - Readers - Reliability • 

 Results! 



Tours respectfully. 



MILWAUKEE 



WISCONSIN FLORAL CO. 



122 Grand Avsnue, Caswell Block, 



will take especially good care of your 



WISCONSIN ORDERS 



WRIGHT' 



WW 2241 



f'S FLOWER SHOP 



224 W«st Fourth St. 



LOS ANGELES, CAL. 



Letdiig Retail Florist in tke Citf 



so 



utigj 



41 NORTH 

 PHELPS STREET 



Seattle, Washington 



Hollywood Gardens 



^ 1534 SBCOND AVBNUB 



MSMBIR8 FLOBI8T8' TlLEeRAPH DILITIBT 



Tonseth Floral Co. 



188 Sixth Stre«t 



^USas^ Portland) Ore. 



A Card This Size 



Cocta OnlT 70o per 'Week 

 on Tearlr Order 



It woald keep your name and your facilities 

 before the wlaole trade. 



A half-lncb card costs only 36c per week on 

 yearly order 



KANSAS CITT. 



The Market. 



Business for the week followiug 

 Easter was all that could be expected 

 in all lines. Stock of all kinds is 

 demanding a fair price. For the better 

 grades of stock the prices are higher 

 than usual at this time of the year. 

 Pot plants are still in demand and 

 have sold steadily since Easter. Bulbous 

 stock is not so plentiful and is bring- 

 ing a good price, so growers have all 

 their stock sold out. Carnations are 

 not plentiful, but those on the market 

 are fine and seem to go fast. Boses 

 are showing better color and the qual- 

 ity has improved a great deal, but 

 the shortage is still felt in this city. 

 If the demand should become a little 

 heavier, it will be hard work to get 

 more. Sweet peas are much better, 

 with longer stems and heavier flowers. 

 The run of work this we^k was mostly 

 funeral work. 



Various Notes. 



Henry Kusik & Co. have had a quiet 

 week. They are handling a great deal 

 of bulbous stock and carnations. Mr. 

 Kusik is at Council Bluffs visiting 

 Wilcox & Sons, from whom he has 

 been getting heavy supplies of stock. 



Geo. M. Kellogg Flower & Plant Co. 

 reports that carnations are scarce and 



ST. LOUIS, MO. 



WIr 



HOUSE OF rLOWKIfS 



ns 



Ostertag Bros. 



The lartest Retail Supply Heatc ia the West 

 JEFFERSON and WASHINGTON AVE. 



FLORAL DESIGNS*'^^'^^ 



KINDS 



OHIO 



Wilm'sSetdStire 



COLUNBUS 



Teleirraph Orders Carefully Executed. 

 Oltlzen's'ssaB, Bell Main 2903 ZoO SO. Hl^ M. 



rnrSBURGR, pa., 710 East Diamond St. 



(North Side) 



COURTESIES 

 EXTENDED 

 TO THE TRADE 



mm 



Oscs Day asi Night 



Write, Wire or Phone 



W. L Trimble Greenhouse Co. 



PLOBISTS 



PRINCETON, ILL. 



L. D. Phone, 2416 



Send Ub Tonr Retail Orders. We can gtre yon beat 

 ■errlce, cltr or Borrounding territory. 



Orders 



■oUdtedtorall 

 parte of 

 Oonnectlcat. 



Hartford, 

 Com. 



Member riortota' Telecraph Delivery Aaeoclatlon. 



