60 The Florists^ Review 



t. 



Apbil 3, 1913. 



I 



fe? 



Pacific Coast Department 



f^^^^^^^^^^^^s^.'^^'^^'^^'^^^^^^^^'^^.^^>^^ 



Oakland, Cal. — George F. A. Davis 

 ha8 secured a permit to build a green- 

 house at 567 Twenty-eighth street. 



Lodi, Cal.— Mrs. C. A. Pratt, of 

 Pratt's Floral Nursery, has sold her 

 interest in the business. 



Princeton, Cal. — The Sacramento Val- 

 ley Kose Growers' Association is per- 

 fecting plans for the annual rose day, 

 to be held here April 30. John Sheimer, 

 L. L. Grieve, P. "W. Feeney, Nelson But- 

 ler, D. A. Newton, B. E. Mills and E. Y. 

 Gliddon constitute the committee in 

 charge of the preliminaries. Among 

 the trophies to be awarded are the 

 Louise E. Boggs and Mendenhall cups. 



LOS ANGELES, CAL. 



The Market. 



An Easter without good lilies is a 

 troublesome occasion for the retailer, 

 for with a certain class of customers 

 no excuse goes; they want the goods. 

 I may have been unfortunate, but I 

 did not see a single good Easter lily 

 this year. Those from the north were 

 drawn, weak and soft, showing the ef- 

 fects of hard forcing, while the local 

 stock was short. The rhododendrons 

 from San Francisco, on the other hand, 

 were superb, finely flowered and timed 

 to the minute. Valley in pots made a 

 good showing; the bells were large and 

 the foliage hard and green. Azaleas 

 were fairly plentiful, but somehow 

 Simon Mardner does not take at Easter; 

 it is a Christmas variety. A few 

 plants of Bernard Andre made a nice 

 showing. Spiraeas were plentiful and 

 good, the Japonica types being better 

 than the newer ones. Forced lilacs, 

 wistarias, rambler roses and tree 

 peonies all helped out in the absence 

 of lilies, and a few late cyclamens' 

 were also welcomed. 



Cut flowers were plentiful, most of 

 the rose and carnation growers being 

 in full cut, and there was an abundance 

 of all classes of bulb stock. Orchids 

 were about equal to the demand, which 

 was not heavy. There was an abun- 

 dance of all kinds of greens. 



Various Notes. 



William Haerle, proprietor of the El 

 Eeah Greenhouses, at Hollywood, died 

 at the Clara Barton hospital March 23. 

 His hosts of friends extend their sym- 

 pathy to Mrs. Haerle. A brief sketch 

 of Mr. Haerle 's business career will be 

 found in this week's obituary column. 

 It is said that Mrs. Haerle expects to 

 continue the business at Hollywood. 



Frank Lichtenberg made quite a hit 

 with rambler roses for Easter and re- 

 ports an excellent business. 



Over 50,000 daffodils were shipped to 

 the H. N. Gage Co. from the Monte- 

 bello ranch for Easter and every one 

 was sold. 



The carnations are in fine shape at 

 George Watson's place, at Brooklyn 

 Heights. His roses also are fine, espe- 

 cially Maryland. 



Murata & Co. report good business 

 at Easter. The new ofl&ce is a great 

 convenience. 



Howard & Smith report a fine clean- 

 up at Easter and this meant selling a 

 big lot of stock. 



Bhododendrons and spireeas were the 

 long suits with Morris Goldenson and 

 they both won. 



The new store of the Superior Nur- 

 sery Co., on Central avenue, was taxed 

 to its utmost for Easter. The Superior 

 Bowling Club is said to be composed of 

 "some bear cats." 



O. C. Saakes reports a good Easter 

 and he emild have sold more choice cut 

 flowers. His spiraeas were exception- 

 ally good. H. R. Richards. 



VICTORIA, B. C. 



The Easter trade here was only mod- 

 erately satisfactory. The chief sta- 

 ples, lilies, were generally late; only a 

 few were in evidence and these dis- 

 appeared early in the day. All stores 

 had a good assortment of plants of 

 other kinds, with spiraeas and Dutch 

 bulbs predominating. In cut flowers 

 the surprise of the day wa^ the small 

 demand for carnations. In anticipa- 

 tion of a heavy trade, many carnations 



were imported. These averaged fair 

 only. Some of them were little more 

 than buds that showed color. The price 

 asked, $1 per dozen, was too high and 

 comparatively few were sold. Roses 

 did not sell briskly. The Dutch bulbs 

 were the freest sellers; the price, 35 

 and 50 cents per dozen, seemed to 

 appeal. 



The weather all the week preceding 

 Easter was wretchedly bad. The cold- 

 est day of the winter was Tuesday, 

 March 18. The nights are still cold and 

 frosty and the day temperature is far 

 below the average. The general opin- 

 ion seems to be that the buyers are 

 spending much less freely and that the 

 future will require careful considera- 

 tion. F. B. 



TACOMA, WASH. 



The Market. 



With ideal weather, the Easter just 

 past was a record-breaker and we hear 

 on all sides the assertion: "It was 

 more like Christmas than Easter." 



wEAKiuH,™ YOUNG ROSE STOCK 



ORDERS FOR 



Ship- 



including our famous Prima Donna. Let us figure on your needs. 



ments will begin early this year. 

 25,000 Beauties, 2i2-inch, $60.00 per 1000; 3-inch. $75.00 per 1000. 

 All other commercial varieties and novelties. We solicit your inquiries. 



DIETERICH & TURNER, Nontebeyo, CaL 



THE PROGRESSIVE FIRM 

 Mail Addreaa: R. F. D. 6, Los Angelea, Cal. 



Los Angeles Flower Market, Inc. 



414^ Soutli Broadway, 



Los Angeles, Cal. 



The finest Daffodils, Paper Whites and Dutch Hyacinths on the 



Pacific coast, in greater variety than ever. 



All other stock unusually good. , We fill all orders. 



C. E. MORTON, Manager 



Mention The RcTlew when yon wrlf. 



DAFFODtt^ and OTHER SPRING FLOWERS 



in quantity from our Montebello ranch. All specially prepared for 

 long distance shipments. Write for special spring price lists, sent 

 weekly or daily on application. Largest Individual Grower on 

 this Coast. Twenty acres deyoted to nothing but choice cut flowers 



E N. GAGE CO., 



"Wholesale Florists 

 and Sapplles 



534 S. BROADWAY, 



Los Angeles, CaL 



Maatloa Hit B«t1«w wim ypa writ*. 



