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Afbil 3, I&IS. 



The Florists' Review 



»' 



Th€t Big Blow 



that Did Not Blow Enough 



to Blow Down 

 Any L and B Big Houses 



nPHE RECENT far-reaching defltraetion 

 * throughout the middle west of all 

 sizes of variously constructed green- 

 houses points an object-lesson we have been 

 endeavoring to impress on growers for years. 



Over and over again we have used these 

 pages to show up the wind-resisting strength 

 of our Iron Frame Construction. 



Some of the " wise ones" have gone so 

 far as to flatly state that our houses " had 

 too much iron in them," or that we " were 

 unnecessarily fussy about the number of 

 columns " we placed in a house. 



Yes, and we have even been accused of 

 being " behind the times " by not adopting 

 some of the new-fangled framing methods. 

 It now happens that two of the biggest iron 

 frame houses in the west were new-fangled 

 construction, and in that blow they went 

 down like a pack of cards. 



Not a single Lord and Bumham houee 

 suffered. 



Of course, glass was broken, but the 



framework on all sides stands as firm and 

 true today as when erected. 



It is apparent, then, that many growers 

 have been led to put too much confidence 

 in certain kinds of frame houses. 



The recent destruction of hundreds of 

 thousands of dollars' worth of houses simply 

 backs up what we have been continually 

 claiming, and that is — half the iron frame 

 houses being put up by firms with but a few 

 years' experience in this type of construc- 

 tion are nowhere near as safe and sure as 

 our Pipe Frame. 



It's not a question of how much iron 

 we use in a house, but how that iron is 

 put to use. Mind, we don't claim that 

 our iron frame houses will never be blown 

 down (although one never has), but we do 

 claim that if any house will stand a 

 blow Lord and Burnham's will. 



Drop in at our show at the International 

 Flower Show and talk over our blow-proof 

 houses. 



If you can't come, let us come to you. 



Lord and Bumham Co. 



NEW YORK 

 St. James Building 



CHICAGO 

 Rookery Buildins 



SALES OFFICES 



BOSTON 

 Tremont Building 



ROCHESTER 

 Granite Building 



PHILADELPHIA 

 Franklin Bank Building 



TORONTO, CAN. 

 271 Jarvis Street 



FACTORIES : Irvington, N. Y.; Des Plaines, 111. 



loe 



