42 



The Florists' Review 



April 10, 1918. 



r ■ 





Florists' Refrigerators 

 a Specialty 



Cut shows partial front and end view 

 of No. 100 Brecht Improved Florist 

 Refrigerator. NOW is the time to make 

 the installation and avoid the Spring 

 rush, as well as obtaining a cheaper 

 price NOW than in Spring. Catalogue 

 free by addressing Dept. E2. 



THE BRECHT COMPANY 

 1214 Cass Ava., ST. LOUIS, MO. 



New York Denver San Francisco 



Hamburg Buenos Ayres 



Advertisinsr That Really Pays 



Wh.cy)^ "Howen for the Bride,*' 



"Horal OHeriip" 



Three bualnees bulldlnK book- 

 lets for retail florUta. 



Special Price List Malllnar Card 

 for Valentine's Day. 



Artistic Cuts fsr Newtfaper Ut. 



Ask about onr Complete Advertising Contract. 



rAYNE JENNINGS & COMPANY,"" ^ ^USaqo 



M«»ntlnD The Review when yon write. 



of seed is enough for a 200-foot green- 

 house and 150 pounds of seed will easily 

 produce half a million flowers per day 

 while in crop," he said in The Eeview 

 office, "so the Chicago market should 

 have enough peas next season." 



The large sign over the Schiller store, 

 on Evanston avenue, was blown down 

 by the recent wind storm, breaking a 

 large plate glass window and some glass 

 in the greenhouses. 



SPBINQFIELD, MASS. 



The Market. 



After the heavy rains of last week, 

 the weather has become much cooler 

 and stock has improved considerably. 

 Trade has been dull since Easter and 

 there has been little doing outside 

 of funeral work. There are few social 

 functions, so the demand for flowers is 

 light. 



Carnations are unusually good at this 

 writing, but the supply is meager, 

 which makes the price stay up. All 

 kinds of roses are in good condition 

 and the supply is exceedingly large, 

 necessitating rose sales occasionally. 

 The cold weather has helped the qual- 

 ity of violets a great deal, for they are 

 still firm and crisp as late in the year 

 as this. They are decreasing in quan- 

 tity, however. In flowering plants rose 

 bushes, spiraeas, hyacinths and a few 

 azaleas are all to be had. Asparagus 

 and hardy ferns are plentiful. 



BuyingaNew 



Refrigerator? 



old one 



ImlcB, looks 



bad and is in need 



of repairs. Inrest in a 



new one. Save ice bills and' 



'^improve the looks of your store? 



Wa Maka Tham Battar' 



WHY 



NOT set 



^ the best value 

 ^ for your money? 

 ^ We manufacture 

 , norMs* Refrigerators 

 exclusively, devoting 

 our entire time to one 

 line rather than making 

 it a side issue. Plans 

 and designs famished 

 free. We take great 

 ^pride in the origin- 

 ^ality of our de- 

 ^ signs and per- 

 fection of con 

 .struction. 



Write for our new Florist 



Refrigerator 



Catalogue. 



BUCHBINDER BROS 



520 MILWAUKEE AVEfiUE, CHICAGO, ILL. 



Mention The Review when yon write^ 



Various Notes. 



Pansy plants full of flowers are plen- 

 tiful at the greenhouses of N. P. Hig- 

 gins on Pine street. 



John Donaldson was confined to his 

 home for one week with the grip re- 

 cently. 



Dr. .Tames H. Van Sickle, superintend- 

 ent of schools, has introduced a new 



phase in our school system; a vocational 

 school for the teaching of horticulture, 

 which is to begin in the near future. 

 The first year's work is divided into six 

 subjects, as follows: Soil, present phy- 

 sical and chemical condition; available 

 space; possible crops, demand, price, 

 quantity and quality; plant food 

 needed; growth, fruit and testing; 



