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APEIL 24, 1913. 



The Florists^ Review 



15 



vertisements, usually charging only the 

 cost of the cut, and they will lay out 

 and write any special copy that will 

 lead to business. But don't forget to 

 include: 



Bright flowers for- Mothers living. 



White flowers for Mother's memory. 



A POEM FOE MOTHERS' DAY. 



An apt and timely song or poem has 

 often worked wonders in arousing 

 entluisiasm in favor of some reform or 

 othtr public movement. And it is such 

 enthusiasm, reinforced by reason, that 

 keeps the world in motion, figuratively 

 speaking, and causes great things to be 

 accomplished. Would it not be a good 

 idea, then, for retail florists to induce 

 their local newspaper publishers to 

 print the following verses and thus 

 aid in creating sentiment in behalf of 

 Motiiers' day? One of the chief rea- 

 sons for the popularity of Mothers ' day 

 is the fact that it appeals strongly to 

 a universal and natural sentiment. The 

 sentiment is surely a wholesome one, 

 too, as well as being profitable to the 

 florists. So florists can act with a clear 

 conscience in fostering the sentiment as 

 much as possible. 



MOTHERS' DAY. 

 The Second Sunday in May. 



White flowers for Mother's memory. 

 Bright flowers for Mothers living. 



One brare little woman in our broad land, 



In a quiet, gentle way. 

 Picked out a date and set it down 



As being "Mothers' day." 



There always are some scoffers round 



Who dearly love to jeer; 

 They'll say, "Why one day set aside? 



We've mothers all the year." 



Yes, so we have; they are quite right, 



And that's the very reason 

 We need a gentle waking up — 



For May is Mothers' season ! 

 In story, song and epic poem. 



We hear the praises rung 

 Of heroes of great deeds and small, 



In each and every tongue. 

 And do we not regret ofttlmes. 



Those heroes cannot know 

 We hold them in such reverence. 



Admire and love them so? 



Are not our mothers oft as great 



In life's heroic birth? 

 Can we do less than show them, then, 



We realize their worth? 

 This is a whirling, busy world. 



But take this one small part 

 And show your mother, on that day. 



The love within your heart. 



For can you honestly believe 



'Twill answer up above. 

 To say, "I was so busy, I— 



Why, I forgot to love"? 

 So just remember May 11; 



_'Tls your mother's day. 

 White flowers soften graves grown hard; 



Krlght flowers cheer life's way. 



Mabel C. Busbnell. 



WATCH THE TBADE GEOW. 



Retailing Now the Problem. 



J or a good many years the problem 

 "1 the florists' business in the United 

 States was one of production — the keen- 

 est minds were occupied with the 

 search for means to produce stock of 

 tile quality and in the quantity de- 

 ■"anded by the public. Of late, how- 

 ^^'er, at least in some of the larger 

 centers, production has caught up with 

 "emand, or outstripped it. There is 

 a iieling that the so-called leading re- 

 tail florists, meaning those who have 

 ^^•"1 reputations for the high character 

 ot their work, have not kept up with 

 the progress of the times and that the 

 nuality stores can no longer be de- 



I'euded on to consume the quantity of 



**i'i'W -RrVi;/!!. »« i. —^ fi_j ^.■.^■^^i■ 



Tl 



k which must now find an outlet. 

 ""^ result is that quantity retailing is 

 *''"ing in for study. 



Wreath of Caroationt, Romans and Laacifolium Lilies. 



Two tendencies are apparent, one to- 

 ward growers becoming retailers of 

 their own output and another toward 

 the chain of stores idea. Here are two 

 notes from last week's issue of The Re- 

 view that show the drift: 



The Drift in Selling. 



This is from Long Island City, N. Y.: 

 "Articles of incorporation have been 

 filed for the United Growers' Flower 

 Shops, Inc., of Manhattan, organized 

 to deal in plants, flowers, seeds and 

 bulbs. The capital stock is $25,000 and 

 the headquarters are at 447 Eleventh 

 avenue, in this city. The incorpora- 

 tors are John Schreyer, Louis Wendel, 

 Jr., and Frank Doerhoer. " 



And here is a note from New York: 

 ' ' A new company to be known as the 

 Royal Fruit & Flower Co., with a cap- 

 ital of $10,000,000, is being organized 

 by Oscar Bamberger, of Bamberger, 

 Loeb & Co., and Henry Weil, of Bam- 

 berger Bros. & Co. A chain of fruit 

 and flower stores will be established in 

 this city." 



A PERDIEAS WREATH. 



The accompanying illustration shows 

 a wreath recently made by George 

 Perdikas, a florist who has several re- 

 tail stores in Chicago. It will be 

 noted that the wreath was first filled 

 solidly with carnations, the hard edge 

 of the design being relieved by a bor- 

 der of Mexican ivy. The bunch was 

 of Roman hyacinths and lancifolium 

 lilies. The lettering, "Chicago 



Friends," indicates that the design was 

 made for shipment out of the city. 

 Retail florists do not as a rule send 

 designs any distance, because it has 



been found far more satisfactory to 

 turn the order over to some other re- 

 tailer at the point where delivery is to 

 be made, but since the parcel post has 

 come into use retailers are shipping in 

 that manner a great many designs to 

 nearby points. A fairly good sized 

 piece comes within the size limits of 

 the parcel post regulations and well 

 within the weight limit. The corru- 

 gated fiberboard boxes are excellent for 

 these shipments, the designs being tied 

 to the boxes so that they travel safely. 

 Parcels may now be sent through the 

 mail in this manner by special delivery 

 and get the same service as is given 

 on special delivery letters, and at a 

 charge of only 10 cents. Retailers with 

 small orders for delivery at a nearby 

 postoffice find the parcel post almost 

 as quick as a messenger boy and just 

 as accurate and safe. 



LADIES' S. A. F. 



The Ladies' Society of American Flo- 

 rists added sixteen new members at the 

 National Flower Show in New York, 

 from these states: New York, seven; 

 Massachusetts, three; Kansas, two; 

 Washington, D. C, one; Connecticut, 

 one; Pennsylvania, one; Maine, one. 

 Thanks are given all S. A. F. ladies 

 who helped the president, Mrs. F. H. 

 Traendly. 



Mrs. Chas. H. Maynard, Sec'y. 



Wappingers Falls, N. Y. — Seaman 

 Hunt, Jr., has purchased another lot 

 at Remsen, adjoining one he already 

 owned, and this summer he will grow 

 on a larger scale. 



