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The Florists' Review 



April 24, 1913. 



THE FLORISTS' REVffiW 



> O. L. GRANT. Editor and Manackb. 



PCBUSHED KVEBt THCRSDAT BT 



The FLORISTS' PUBLISHING CO 



680-560 Caxton BuildInK, 



608 Soath Dearborn St., ChlcaKO. 



Tklkphonk, Harrison 5429. 



bsalbtkbxd cable address. fix^byibw. ohioaqo 



New Tore Office. 



1310 Forty-Ninth St Brooklyn. N. Y. 



Tkubfhone, 2632 W. Borougrh Park. 

 J.Austin Shaw, Manager. 



Subscription price, 11.00 a year To Canada. $2.00 

 To Europe. I2JS0. 



Adyertising rates quoted upon request. Only 

 strictly trade advertlslngr accepted. 



A.dTertl8ement8 must reach us by 6 p. m. Tuesday, 

 to insure insertion in the issue of that week. 



Entered as second clasfr matter December 3. 1897. 

 at the post-office at Chicago, 111., under the act of 

 March 3. 1879. 



This paper is a member of the OUcaco Trade 

 Press Association. 



CONTENTS 



Mothers' Day and the Florists (illus.) 11 



— Co-operative Advertising (lUus.) 12 



— What Individuals Did 13 



— Illustrating the Ads. (illus.) 14 



— A Poem for Mothers' Day 15 



Watch the Trade Grow 15 



A Ferdlkas Wreath (illus.) 15 



Ladles' S. A. F •. . . 15 



Geraniums 16 



— Diseased Geranium Foliage 16 



— Poor Growth of Geraniums 16 



— Geranium Foliage Dying 16 



Where Some Grower^ Stumble 16 



— A Commission Man's View 16 



— Samuel S. Pennock (portrait) 17 



' Seasonalile Suggestions 18 



— Pruuiug Hardy Climbers 18 



— Petunias and Verbenas 18 



— Transplanting Seedlings 18 



— Outdoor Bulbs 18 



Various Insects , 18 



Asters on Clay Ground 18 



Chrysanthemums 18 



— Leaf Disease on BonnafTon 18 



— Pot Plants for Early Fall 18 



Roses 19 



— Hardy Roses 10 



— Roses for a Cool House 18 



— Eelworm on Roses 10 



Flood Relief in Ohio 19 



Business Embarrassments 20 



The Hardy Perennial Garden 20 



Mildew on Otaksa 20 



Society of American Florists 20 



Boston 20 



Oyster Bay, N. Y 21 



Obituary 21 



— John C. Hann 21 



— Mrs. Andrew J. Winget 21 



— August Carl Kuhlmeyer 21 



— Ben F. Bubel 21 



— T. H. Paterson 21 



Write Mr. Gude 22 



American Gladiolus Society 22 



Our Progress 22 



Chicago 22 



Omaha. Neb 28 



New Orleans. La 28 



Philadelphia. Pa 30 



Washington 34 



. Indiana Florists Meet 36 



Detroit -. . . 37 



Providence, B. I iil 



New Britain. Conn 38 



St. Louis, Mo 42 



Austin, Tex 47 



Steamer Sailings 48 



Pacific Coast Department 50 



— Los Angeles, Cal 50 



— San Francisco. Cal 52 



— Portland 52 



— San Diego. Cal 53 



Seed Trade News 54 



— No Rain in California 54 



— Japan Lily Bulb Exports 54 



— Alarm in California 58 



— That Abandoned Lease 60 



— Objects to the Cuts 60 



News of the Nursery Trade 66 



— Shrubs for Shaded Location 68 



Lancaster, Pa 70 



New Haven, Conn "K 72 



New York 74 



Rochester. N. Y 76 



Newport, R. 1 76 



Cleveland 78 



Pittsburgh 80 



Nashville, Tenn 82 



Greenhouse Heating 100 



— A CanAtlon House 100 



— The Fuel Situation 100 



— Dispensing With- Air Valves..,-. 102 



Cincinnati Ji 102 



Bowling — At Chicago 104 



-^ At Pittsburgh . !~. ... .-.;,.,; 104 



Olen Cove, N. Y ; 106 



Indianapolis 106 



Kansas City 108 



SOCIETY OF AMERICAN FLORISTS. 



Incorporated by Act of Congress, March 4, 1901. 



Officers for 1913: President, J. K. M. L. 

 Farquhar, Boston, Mass.; vice-president, Theo- 

 dore Wirth, Minneapolis; secretary, John Young, 

 54 W. 28th St.. New York City; treasurer, W. F. 

 Kasting, Buffalo. 



Twenty-ninth annual convention. Minneapolis, 

 Minn., August 19 to 22, 1913. 



Index to Advertisers 



Page 110 



Eesults bring advertising. 

 The Eeview brings results. - 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The guarantors for the Third Na- 

 tional Flower Show, April 21, received 

 checks from Chairman Totty for the re- 

 turn of the assessment made for prelim- 

 inary expenses. A dividend is in early 

 prospect. 



One man who achieved some little 

 success at the National Flower Show 

 attributes the quality of his stock to 

 washing his glass. His idea is that many 

 a grower would make money by getting 

 on the roof occasionally. 



Abnormal conditions prevail this sea- 

 son with regard to hardy cut ferns. 

 Usually the market is strong and ad- 

 vancing at this date, but this year most 

 of the large packers and those who carry 

 quantities in cold storage appear to be 

 heavily loaded. Consequently the market 

 is weak and declining. 



WBITE MB. OUDE. 



All florists and horticulturists who 

 have any suggestions to make as to 

 changes, if any, in the present tariff 

 bill which is now before Congress, 

 should send in suggestions at once, if 

 they have not already done so, to the 

 chairman of the tariff committee of the 

 S. A. F., Wm. F. Gude, 1214 F street, 

 N. W., Washington, D. C. Mr. Gude 

 will be pleased to do all that he can to 

 further the interest of the florists and 

 horticulturists, and members of the kin- 

 dred organizations, but is at a loss to 

 know what action to take until the 

 parties interested make complaints or 

 suggestions. 



Wm. F. Gude, Chairman. 



AMERICAN GLADIOLUS SOCIETY. 



The color chart committee of the 

 American Gladiolus Society, after ex- 

 amining all the available charts, has 

 recommended the adoption of the 

 "Repertoire de Couleurs" as the official 

 color chart of the society. 



As the time for gladiolus planting is 

 near, the committee on nomenclature 

 again calls the attention of members 

 of the society to the importance of 

 their support, especially in the con- 

 tribution of bulbs of varieties the 

 names of which are duplicated, as well 

 as varieties which have been renamed. 

 The committee states that 385 named 

 varieties and seedlings have been tested 

 on the t'ial grounds, but that there are 

 at lea^ 150 named varieties in the 

 American trade which have not thus 

 been tried. In other words, less than 

 half of the varieties grown have been 

 tested. It is impossible to determine 

 whether seedlings are distinct unless 



all the varieties have been submitted 

 Have you sent bulbs of all your ^ ari" 

 eties to the trial grounds? 



The members of the committee feel 

 that this particular part of their task 

 is even of more importance than the 

 registration of new varieties, and un- 

 less the requests of the committee are 

 heeded, the advancement of this Avork 

 is delayed, and results naturally ex- 

 pected by the members from their com- 

 mittee are not secured. 



OUR PROGRESS. 



Your Profit. 



It is only because advertising pays 

 that it increases. Results produce more 

 advertising. It is the profitable mining- 

 camp that attracts the gold-seekers. 

 Hence you should be interested in know- 

 ing that in April, 1913, The Review has 

 ca;-ried 332% inches more classified 

 plant ads than in April, 1912. It is 

 a gain of 24 per cent. Here is the 

 record: 



Month. Inches. 



April, 1913 1719V. 



April, 1912 1386% 



Gain 332% 



This large increase in volume of 

 classified advertising was due solely to 

 the profit returned advertisers. Because 

 of the nature of these classified ads it 

 is impossible to solicit them individ- 

 ually. 



CHICAGO. 



The Great Central Market. 



With a demand that is just about 

 equal to the supply, the local market 

 conditions are better than they have 

 been for the last month and practically 

 everything cleans up at good prices. 

 The extreme shortage of stock that 

 caused the wholesalers some worry the 

 previous week has been relieved to some 

 extent by the bright weather and at 

 present the only apparent shortage is 

 of orchids. Receipts of cattleyas have 

 been small and, with the spring wed- 

 ding orders creating a more than nor- 

 mal demand, there is some trouble in 

 filling orders for these. Prices have 

 naturally stiffened. 



Beauties in some quarters have not 

 been so plentiful as heretofore, but con- 

 tinue equal to all needs. While there is 

 excellent stock coming on the market, 

 there is considerable in the way of 

 low grade Beauties being cut. The de- 

 mand for Beauties has been excellent 

 since the express companies reestab- ^ 

 lished shipping facilities and the call H 

 for long-stemmed stock as well as 

 the shorts has been brisk. In other 

 roses the supply and quality in most 

 cases are as good as could be desired- 

 There are no more of the long ani 

 medium roses than are needed and on 

 the short white there is a demand that 

 fairly exceeds the present cut. Killar- 

 neys sell well, as do Richmond, Mrs. 

 Taft, Lady Hillingdon, Radiance and 

 Mrs. Ward. The latter is popular for 

 corsage work and not enough can b«; 

 cut to fill all wants. 



Carnations are exceedingly goo<l 

 property. While no fancy prices are 

 being obtained, the wholesalers find 

 little difficulty in moving them out at 

 jri<i€fe that are in accordance with the 

 quality of the stock. Red is the only 

 color not easy to supply. 



Sweet peas are being cut in abun- 



