if ' ' ;■ 



APBIL 24, 1013. 



'•Ws 



The Florists' Review 



25 



Wide Awake 

 Retail Florists 



May 1 l^Mothers* Day 



Impress your trade by using an 

 artistic hinge cover box for cut 

 flowers. The latest creation of 



Horace R. Hughes 



THE CHICAGO FLORIST 



Constructed on original lines and 



designed especially for 



Mothers' Day. 



24 inches long, 5 inches wide, 3X inches deep. 

 Can be used for $1.50, $2.00, $3 00 or $5.00 orders. 

 Suitable for any day in the year when sending 

 flowers to Mother. Anniversary, birthday, etc. 



Inside coyer: Appropriate poem to the White Carnation. 



Outside cover: An illustration by the famous artist, Gabriel Max, done 

 in exquisite four color work, and a redolent quotation in decorative 

 printing, combine in unsurpassed artistic effect. 



Price, $5.00 per packasre of 10; $50.00 per 100 



Don't wait. Order now. Delivery after April 26, 1913. 



Mothers' Day is a day set aside by the whole of 

 North America to honor universal motherhood. 



ON MAY nth 



EVERYONE SENDS FLOWERS TO MOTHER 



EVERYONE WEARS A WHITE FLOWER IN HONOR OF MOTHER 

 EVERYONE GIVES A WHITE FLOWER TO SOMEONE ELSE TO 

 WEAR 



In memory of the loving mothers who have passed away, flowers are sent to 

 every sick room, sanitarium, hospital, almshouse, prison and orphanage. 



Any white flower typifies Mothers' Day, although many prefer the whiliff carna- 

 tion for "Mothers' Day Flower." Its virtues are similar to those of the 

 Mother. Its whiteness stands for purity; its form, beauty; its fragrance, 

 love; its wide field of growth, charity; its lasting qualities, faithfulness. 



A. L. Randall Go. 



EXCLUSIVE SELLING AG^TS 



66 Ea%t Randolnh Street* f^HlCAGO, ILL. nl • mJ 



■■tHOBACEKHUCHCSCIk 



