* . ■'^>'^^v-rr*7yr'f>^<— '^r*?^'" 1^7^ -■'•'^ -"r 



34 



The Florists' Review 



APBIL 24, 1013. 



Flower 



Boxes That Are Distinctive 



Neat Printing — High Quality 



and Finish of Material 

 give distinction to 



Sefton 



flnDiiiiiiiiiiiiiiii 



Folding Cut Flower and 

 Corrugated Design Style 



Florists' Boxes 



Equalize and standardize the quality of your packages and floral effects. Have them recognized by 

 uniformity of neatness, attractiveness and safety in protection. The result will be incre<ised orders. 



THE SEFTON MFG. COMPANY, 1333 West 35th St^ Chicago 



FACTORIES, Chicago. 111. Anderson, Ind. Brooklyn. N. Y. IIIUIIIIillllllillllllUlllllllllllllllllllllUllllllllllllllllllllllillllllllMlllllH 



ll«ntloii Tlw B»Tlew wfagn yoa wrlf. 



send them a portion of their order, 

 rather than to send them stock that "we 

 knew would not hold up for them, stock 

 that would be bound to make trouble. 

 Pickling is a thing of the past and any 

 grower who indulges in it does so at 

 his own expense. We cannot force 

 these goods on the buyer of today. 



Close Attention to Details. 



I have said practically nothing about 

 the growing and it would be a hard 

 matter for me to give you any advice 

 on points on which you are at fault 

 in this respect. Wihen the stock comes 

 in I can tell whether it has been well 

 or poorly grown, or whether it has been 

 grown in too high or too lafcv a temper- 

 ature or various points of that kind, but 

 naturally it is the conditions governing 

 the marketing of the stock with which 

 I am most familiar. But I would say 

 that here again in the growing is where 

 details count, and where good results 

 will not come without proper attention 

 to details. Well grown stock always 

 shows that it has had the attention and 

 care that are necessary to produce good 

 flowers, and without such attention and 

 care it is seldom that good stock is 

 grown. Sometimes it is possible to get 

 good stock without attention to these 

 details, but this is more good luck than 

 good management, and it is seldom that 

 a grower is able to repeat such a chance 

 success. 



These are the points which our expe- 

 rience as wholesalers has brought most 

 forcibly to my attention, and I hope you 

 will consider them as they have been 

 given — hints and suggestions made in a 

 spirit of frankness and helpfulness and 

 not in the spirit of fault-finding. I be- 

 lieve that every man wants to improve 

 his business whenever and wherever he 

 can and is glad to get pointers, even if 

 they are in the line of criticism and not 

 praise. 



We, too, have our faults and are glad 

 to be told of our mistakes, so that we 

 can seek a remedy for them. But our 

 interests are identical and there can be 

 no separation of our motives, our ambi- 

 tions an_d our results. One hinges on 

 the other and the more we try to help 

 each other with friendly criticism and 

 deserved praise,, as well as blame, the 

 greater efforts we both will be able to 

 put forth. Give us your confidence and 

 support, believe that we are working 

 for your best interests as well as our 

 own, and then there can be no question 

 of our mutual success and profit. 



Tbe BIETBR Green 



SILKALINE 



Used by BetaQ Florists for mossing fnnenl 

 designs, tying bonches, etc., Is 



THC ONLY ARHCLC THAT SHOULD BE USED 



IbyGrotrers for stringing Smilaz and Asparsgos, ai 



I it will not fade or rot in the greenhouse. The Mayer 



I SNkallii* was the first green thread to be introduced 



among Florists and Qrowers. It is handled by the 



' best houses everywhere, but it should be ordered by 



name— Mayet's Silkallne— to be sure of getting the 



genuine article. Do not accept substitutes. 



If your Jobber cannot supply you, order direct of 

 the manufacturers. Price for any size or color, $1.26 

 per lb. Size8"F"flne,"FF"medlum.and"FFF"coar8e 



JOHN C. MEYER & CO., t4ir'.;.^a";n.T^«., LOWELL, HASS. 



SilkaliM ■!§• is muit ia ill kaihi niers, is VMct, far biKhlgf violets, tat ilse for tyigf f aacy boxes. 



Mention The Berlew when yon write. 



Bt Nat TslM Aay' Fake Bren Thrtai. Use die SMsiaB 

 SflkaiM mi Btt.Mart Ihraarf mat Lms Wsed 



BEST IN THE WORLD 



JOHNC.MEYER^CO. 



BOSTON. MASS. 



Mention The Review when you write. 



