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43 



The Florists' Review 



April 24, 1913. 



8 4^ 



f^.J, BENEKB ^ , 



Florist and Decorator 



CHOICB CCrr rLOWKRS. plants and floral. DKSIGN8 



KCMI ALl* OOOAStOVS 



I8I« OLiri Stmbxt 



PAOBS OF RBTAILKRS' CARDS 



THIS department for the cards of Lead- 

 ing Retail Florists— those floriists 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of the&e orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share- well, The 

 Reriew's department for Retailers' carfls 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



ST. LOUIS. MO. January 11, 1913, 



Florists' Publishing Co., ^. . . 



Chicago, 111. 



Gentlemen: 



During the past year I paid you $18.30 for a 

 half Inch advertisement in the Retail Florists Department 

 of The Review. T received through this email advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They caune by mail and telegraph from 

 New York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 30^, the record is ad follows: 



Total value of orders 



Less 30f allowed senders. 

 Met value of orders. 



$566.00 

 113.20 

 453.80 



Here is an addition of $453.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.30. 



since my advertisement appeared only in The Review 

 It goes to show what the retail florists through the country 

 lose If they do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big "P" 

 but that It has three more big "R's" - Readers - Reliability - 

 Results! 



Yours respectfully. 



The Flower Shop 



31S L BrMdwiy, CENTRAUA, ILL 



Flowvrs D*llv*r*d Promptly Anywhcr*. 



Vo 



ungj 



Ito"^ 



41 NORTH 

 PHELPS STREET 



Seattle, Washing:ton 



Hollywood Gardens 



1534 SBCOND AVBNUB 



MEMBIB8 FLOBI8T8' TELEGRAPH DIIITKBT 



Tonseth Floral Co. 



188 Sixth Street 



gyS."' Portland, Ore. 



For WISCONSIN D«llv«ry of 



"Homo -grown Flowers" 



Oat In touch with 



J. E. MATTHEWSON 



Sheboygan, Wis. 



Always mention the Florists' Review when 

 writing advertisers. 



STUPPY FLORAL CO. 



Orders executed 

 Missouri. Iowa.l:£ansa8 and Nebraska 



ST. JOSEPH, Mo. 



<»> Members Florists' Telegraph Delivery 

 Mention The Review when you write. 



A Card This Size 



Coato Only 70c p«r Week 

 on Yearly Order 



It wonld keep your name and your tecllltlec 

 before the whole trade. 



A half-Inch card coats only 36c per week on 

 yearly order. 



ST. L0X7IS, MO. 



WRIGHl 



fW 224. 



Tbe Southwestern Market. 



The local market underwent some 

 changes last week. During the early 

 part of the week stock was selling well 

 at advanced prices, but later in the 

 week the demand fell off greatly, stock 

 suddenly became plentiful in every- 

 thing, prices went down low and buyers 

 in big lots held the whip. Buyers in 

 small lots had to pay from 1 to 2 cents 

 more for their stock. The retail trade 

 was not any too brisk all the week. The 

 busy ones now are the greenhouse men, 

 who have all they can do getting things 

 in shane for planting out. 



In looking over the market we find 

 an abundance of stock in carnations 

 and sweet peas. Carnations are down 

 as low as $1.50 per hundred for good 

 stock. Extra fancy alone holds to 2 

 cents. Peas are down in price again, 

 and $2.50 buys a fine lot of fancy peas. 

 Roses, too, are plentiful and low in 



MILWAUKEE 



WISCONSIN FLORAL CO. 



122 Grand Avenue, Caswell Block, 



will take especially good care of your 



WISCONSIN ORDERS 



IT'S FLOWER SlOr 



224 WMt Fourth St. 



LOS ANGELES, CAL. 



Lei<iit Reua ITwiit ii tte Cjty 



ST. LOUIS, MO. 



WIra or Phona Your Ordora to tko 

 HOUSE OF FLOWERS 



Ostertag Bros. 



The laricst Retail SHppfy House In the West 

 JEFFERSON and WASHINGTON AVE . 



rmSBURGH, PA., 710 East IHunond St. 



(North Side) 



COURTESIES 

 EXTENDED 

 TO THETIADE 



Samuel Murray 



KANSAS CITY, MO. 



913 Qrand Av«nue 



All Ordcra eireii Prompt and Caretai Atteation. 



Member of the Florists' Telegiuph Dalivery- _ 



Always mention the Florists' Review when 

 writing advertisers. 



mtHM 



' Flora IC" 



