.,,-,_ ;^,r--M^ -„.-.-.,^-^.-j«t»«; ^.~ 



'^~ 



APBiL 24, 1913. ,, 



The Florists^ Revkw 



loe 



Looking Price Straight in the Face. 



WHEN you get a 

 specification esti- 

 mate on ourPipe Frame 

 House, the first thing 

 you do is to take a look 

 at the price. If that 

 price seems at first 

 glance to be about 

 right — all is satisfac- 

 tory. 



If it is some higher than you 

 have been paying for all cypress 

 houses, with heavy wooden plate 

 and other shade-casting, short- 

 lived wooden mmibers, then 

 without any further investiga- 

 tion you at once jump to the con- 

 clusion that L. & B. are "high " 



Now, isn't this so ? 



Let's look this price question 

 straight in the face. Look at it 

 from all points of view: 



Suppose you are going to stock a house with carna- 

 tions—you are pretty careful to compare different var- 

 ieties, looking into their free blooming qualities, 

 strength and length of stems, and so on; then you select 

 the very best ones your money can buy, because you know 

 that in the end you will get more blooms and more 

 money by making such a selection. 



Then why allow yourself to apply any !••• careful 

 investigating business methods when buying a green- 

 house? 



Why not be equally fair with yourself and make 

 just as careful comparisons, point by point, between 

 our construction and others? 



If you read carefully over the list of materials we furnish 



view looklnR down one of the aUeys In the cypress yards. 

 Millions of feet of cypress, alr-drylng for Brecnhoiige mater- 

 ials. Not a stick used in our green houses that has not been 

 alr-dryinK for two year*. When milled, all sappy parts 

 are cut out and burned. vSappy parts aie not uted in our 

 greenhouses In any way, shape or manner.) 



for our Pipe Frame House, and 

 check it up, item for item, 

 in comparison with the specifi- 

 cations for the other build of 

 houses, you will find that in 

 reality you are getting from us 

 not simply the usual Pipe Frame 

 house, but one that is more than 

 half iron. 



Other estimates you may have 

 are for one thing, while ours is 

 an entirely different proposition. 



The other prices are a little 

 cheaper at the beginning, but if 

 you will give us half a chance 

 we can show you how our con- 

 struction most certainly will cost 

 you less in the end. 



Things are different now than 

 ten or twenty years ago, when 

 men could make good money 

 in heavy, shade-casting houses. 

 These same men find them- 

 selves up against the stiffest 

 kind of game to make satisfac- 

 tory profits today, in competing 

 against growers with up-to-date, 

 productive, repair- free houses. 



Still, on the other hand, if 

 you want an all cypress 

 house, rather than our Pipe Frame or all Iron Frame, we 

 can sell you top notch materials as reasonably as anyone- 

 quality of cypress and smoothness of milling taken into 

 comparison. Fact is, there is no greenhouse concern in 

 the country that has as many million feet of air-dried cy- 

 press being turned into greenhouse materials each year. 



It is exceedingly bad financing to build in a way that you 

 know means constant repairs, and in a few years makes 

 necessary the complete tearing down and replacing of your 

 houses. Such houses positively cannot produce the high- 

 est paying quality and quantity— and such a property, if 

 put on the market, practically brings nothing. 



Building cheaply is a losing game any way you figure it. 

 Write us. 



Lord and Burnham Co. 



SALES orncES: 



NEW YORK 

 42d Street BIdg. 



BOSTON 

 Tremont Bldg. 



PHILADELPHIA 

 Franklin Bank BIdg. 



CHICAGO 

 Rookery Bldg. 



ROCHESTER 

 Granite Bldg. 



TORONTO 

 271 JarvlB St. 



rACTORIES ; 



IRVINGTON. N. Y. 

 DES PLAINES, ILL. 



CALDWELLTANKS and TOWERS 



are of the Highest Quality of Con- 

 stractlon, producing the greatest dura- 

 bility, longrest life and best service. Give 

 florists at small expense same water service 

 as in cities. Write for list of users in your 

 vicinity, and illustrated catalog^ie. 



W. E. CALDWELL CO., Ineorporstel 

 Iioulsville, Ky. 



TANKS-Stetl. Wtarf. Galvasizei-TOWERS 

 _^^^ Windmills. Pamps, Gas Enarines 



M. WIN ANDY CO. 



Write for information on greenhoose 

 constraction and our patented and 

 ^proved bench heating system. 



(236N. Liidn St, CUcafo^E 



Will find all the best offers 

 all the Ume in the Re- 

 view's Classified Advs. 



No loss if you 

 mend your 

 split carna- 

 tions with 



Superior 



Carnation 



STAPLES 



SOc p*r lOOO 

 postpaid 



WN. SCHUHEKI 



BEFORK & SON, AFTEB 



422 Main Straat. SprinaflaM, Mass. 



Mention The Review when yon wrtf . 



SPLIT CARNATIONS 



Easily mended with 



Piilsbwy's Carnatioi SUple 



"Best derloe on the market" 



Joseph Traudt. 



"Ooold not get along without 



them." S. W. Pike. 



8000 for $1.00, postpaid. 



I.LPUIsb«y,McslMfs.lll. 



Always mention tlie Florists* Revie^Kr 

 when writlns advertisers. 



S* Jacobs & Sons 



UPON ,jr ^^Jtlroaf4J5 



1363-81 FlusluiigAve^BnMklyn,R.Y. 



Mention The Review when yog write. 



fITW 



S 



KINNER "iSSL 



YSTEM 



__ .__.„._.«„ Write for six books 

 or inniOATiON. on indoor and outdoor 

 MAMK. Irrigation. 



UK SKMKR RRIGATim CO.. Oe«t. N. Trty. Ohis 



Mention The Revf'-w when you writs. 



