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2 



The Florists' Review 



Mat 1, 1913. 



163 N. Wabash Avenue 

 CHICAGO, ILL. 



Long Dlstanc* T«l*phoii*. Central 466 



Chicago. 111., May 1/1913. 



To the Trade: — Mothers* Day already has become one of the im- 

 portant special flower days and, if the Retailers keep up their good 

 work of advertising it to the public, it soon will be one of the 

 trade's very best days. But to get the most out of Mothers' Day we 

 must all work to get atll kinds of flowers used, not just white car- 

 nations. We all know there are not enough white carnations to go 

 around ajid that a big special demand for them alone sends them up in 

 price, while other flowers still are selling at the same low prices 

 as in ordinary times. If the Retailers will push colored stock for 

 Mothers' Day they will increase their profits ajid make it possible 

 for us to give still better service to our customers. Advertise 

 ''Bright flowers for Mother still in the home; white flowers for 

 Mother's memory,'' and tell your customers that the appropriate 

 flower for Mothers' Day is the flower Mother liked best. It will 

 work fine. Try it and see if it don't. 



FOR MOTHERS' DAY we caji supply everything that is to be had in 

 this market ajid our prices will be, as always, the market rate at 

 the time of shipment. We always treat our customers right. 



WATCH FOR SPECIAL DECORATION DAY ANNOUNCEMENT NEXT WEEK. 



Mothers' Day Orders 



should be placed at once in order that you may be sure of getting the beet stock. The market 

 will not be oversupplied with Carnations, but we can handle your order if you send it in now. 



CARNATIONS I 



Killarneys and other roses will be cut freely, but White 

 will be short of the demand— get your order in now. 



I KILLARNEYS 



SWEET PEAS VALLEY SNAPDRAGON 



GREENS OF ALL KINDS 



Erne & Klingel 



WHOLESALE FLORISTS 



30 East Randolph Street, l. d. Phon«, Randolph mts CHICAGO, ILL. 





