May 1. 1918. 



The Florists' Review 



21 



t.w 



MEMORIAL DAY NUMBER 



M AY 1 5 



Advertisingf orders must reach The Review office in Chicago by 5 p. m., 



Tuesday, May 1 3, to be in time for this 



SPECIAL INTEREST ISSUE 



boxes filled, waiting to go out, and he ! 

 IS still busy planting more. W. J. 3- 



SPBINOFIELD, MASS. 



The Market. 



A spell of warm weather has brought 

 on an enormous quantity of flowers of 

 all kinds. Boses, carnations, violets, 

 daffodils and sweet peas are all abun- 

 dant and in some cases the prices have 

 dropped almost one-half. The sale of 

 seeds, shrubs and outdoor plants, such 

 as pansies and hardy herbaceous stock, 

 has been greatly increased. Boxwood 

 trees are selling now. 



All vegetation is advancing fast. 

 Forsythias, magnolias and outdoor bulb- 

 ous stock are in full bloom. Violets are 

 still plentiful, but the quality is get- 

 ting poorer right along. Most of the 

 single violets are raised outdoors in 

 coldf rames and, the color is good. Car- 

 nations are getting somewhat smaller 

 and the supply is falling off to a marked 

 degree. Yellow marguerites and snap- 

 dragons continue to come into the mar- 

 ket in great quantities. Sweet peas are 

 plentiful and are cheaper now. The 

 quality is nothing extra. A few Spen- 

 cer peas from Boston, however, have 

 come to this market and they are extra 

 fine, with unusually long stems. Daf- 

 fodils are almost a drug on the market; 

 needless to say, the price is low. A 

 few of the florists here are handling 

 trailing arbutus, but it does not pay, 

 as there are but few calls for it and 

 it does not keep well. 



In flowering plants there is scarcely 

 anything to be had except a few ram- 

 blers, potted deutzias, Dutch hyacinths 

 and geraniums. 



Various Notes. 



The Flower Mart reports that busi- 

 ness is increasing each week. The firm 

 had a good window display of Dutch 

 hyacinths recently. 



The growers at M. Aitken's green- 

 houses in Agawam attended the open- 

 ing performance of the Broadway the- 

 ater on Monday evening, April 21, and 

 had an exceptionally good time. It 

 was the first function of this kind 

 the growers had attended in a body. 



G. J. Herrick is producing extra fine 

 candytuft. 



Carnation day will be publicly ob- 

 served here on Saturday, May 10. 

 White-robed girls will stand at the 

 busiest street corners, selling the flow- 

 ers to passers-by. The procee4»t ot, th« 

 sales willt be used for the bene^t oi 



needy girls of the city, who are helped 

 by the People's Institute. 



Mrs. E. B. Beals is beginning to reap 

 the benefits of her four years' labor 

 with two carnation seedlings. One is 

 a cross between a white and a sport of 

 Prosperity; the other is a sport of 

 Thomas Lawson. They are still un- 

 named, but are numbered 7 and 35, re- 

 spectively. A bench sixty feet long, 

 containing 400 plants, is at present in 

 fine condition for cutting. 



Circulars containing the history of 

 the origin of the new rose, Milady, 

 have reached this city. These circu- 

 lars were distributed by A. N. Pierson, 

 Inc., of Cromwell, Conn., and in glow- 

 ing colors tell the history of their 

 newest rose. 



Calceolarias of beautiful and varied 

 colors are jhown in the display window 

 of i\. F. Higgins, on State street. They 

 are quite unusual in the stores of this 

 city. 



Jack Morse went to Pittsfield, Mass., 

 April 20, to do some special work for 

 the funeral of Mr. Manihan, proprietor 

 of the Wendell hotel. 



M. Aitken and Wm. Schlatter & Son 

 were the only florists who closed one- 

 half day on Patriots' day, April 19. 



The Everett Forestry Co. is cutting 

 down the dead trees on the streets in 

 Long Meadow. 



Because of the warm weather and 



showers, fruit trees are in full bloom 

 in Ware, Mass. Fruit trees that usually 

 bloom about May 10 are in full blossom 

 at this writing and it is feared that 

 heavy frosts will come while the trees 

 are in bloom or the fruit is beginning 

 to set. 



The genial Eobert Shoch, of M. Rice 

 Co., called on the trade last week. He 

 reports that he likes married life. 



E. 0. A. 



A WINDOW DECORATION. 



Philip Freud arranged a taking and 

 most seasonable window for the Henry 

 F. Michell Co., Philadelphia, that is 

 attracting attention. The Caldwell lawn 

 mower is the feature of the window. 

 There are three «f the machines in posi- 

 tion, ready to trim the delicate green- 

 sward. In the center of the window, 

 in the place of honor, is Helen Michell, 

 the new geranium cross between Al- 

 phonse Bicard and, I think, Jean Viand. 

 You know, Helen Michell is so strong 

 a winner that her debut has been post- 

 poned until 1914, so that anywhere near 

 enough plants can be propagated. All 

 around in convenient positions are what 

 may be described »A the. etcetera of the 

 garden tools — the pruning shears and 

 everything else jou^can possibly need, 

 with a few that you never needed be- 

 fore but will as 30on as you see that 

 window. Phil. 



Window Decoration by Henry F. Michell G}^ Philadelphia. 



