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22 



The Florists' Review 



Mat 1, 1918. 



THE FLORISTS' REVffiW 



^ Q. L. ORANT, Editor and Manages. 



PUBLISHED XVEBT TH0BSDAT BT 



The FLORI8T6' Publishing Co- 



580-060 Caxton BulldlnKt 

 608 South Dearborn St., Cblcaso. 



TiLKPHONK, Harrison 5429. 



beqibtkbed oabuc addbx8s, ri.obyikw. ohioaqo 



New York Offioe: 



1310 Forty-Ninth St., Brooklyn, N. Y. 



Tkufhonk, 2632 W. Borough Park. 

 J . Austin Shaw, Hanaqbb. 



Subscription price, tl.00 a year. To Canada. $2.00 

 To Kurope, $2JiO. 



AdvertiainK rates quoted upon request. Only 

 •trictly trade advertising accepted. 



A.dVertiBement8 must reacli us by B p. m. Tueaday. 

 to insure insertion in the issue of that week. 



Entered as second class matter December 3. 1897. 

 at the post-office at Chicago. 111., under the act of 

 March 3, 1879. 



This paper is a member of the Chicago Trade 

 Prow Association. 



COXTENTB 



The Retail Florist 11 



— The Trend of the Trade 11 



— Do You Get What's Due? 11 



— Paul Blome's Store (lllus.) 11 



— Clever Advertising 12 



— Norman Sullivan's New Store (lllus.).... 12 



— Klme It 12 



— The Idlewlld Improvements (lllus.) 12 



— Wienhoeber Is Advertising 13 



— Have You Met This Swindler? 13 



Remedy for Leaf Roller 13 



To Fix Responsibility 14 



Business Embarrassments 14 



Plant Food In Fertilizers 14 



Tariff Work In Washington 15 



iilass Area in the United States 16 



Plant Leaves Dying 15 



Carnations 16 



— Carnations In England 16 



— Seven Years, Soil Unchanged (lllus.) 16 



— To Exterminate Spider 16 



— When to PoUenlze 17 



— Renewing Old Soil 17 



— Florex Gardens Carnations (illus.) 17 



— Fairy Ring 17 



Orchids 18 



— Seasonable Suggestions 18 



Spot Disease of Vincas 18 



News From the Convention City 18 



— The Minneapolis Florists 18 



The Matthews Flood Ruins (iUus.) 19 



Moles and Cutworms 19 



^Seasonable Suggestions 19 



— Asters 19 



— Memorial Day Crops 19 



Obituary 20 



— Frank T. Emerson 20 



— Mrs. August Dresel 20 



— E. H. Bauer 20 



— H. W. Blowers 20 



— Henry Elehe 20 



Kansas City 20 



.Springfield. Mass 21 



Michell's Window Decoration (lllus.) 21 



Spending Good Money 22 



Chicago 22 



Ohio Flood Relief 28 



St. Louis, Mo 2S 



Philadelphia 30 



New York 31 



Pittsburgh 36 



Boston 42 



Columbus, 46 



Steamer Sailings 48 



Pacific Coast Department 50 



— Los Angeles, Cal 50 



— San Francisco 50 



— Jottings From San Francisco 51 



— San Jose, Cal 52 



— San Diego, Cal 52 



— Portland, Ore 53 



Seed Trade News 54 



— Legal Weights in Iowa 56 



— Seed Testing in Zurich .Vi 



— Catalogues Recelve<l 68 



News of the Nursery Trade 64 



— May Have Special Train ^.64 



— Nurserymen Horticulturists .66 



Brampton, Ont 70 



Milwaukee 72 



Rochester, N. Y 74 



Bowling 76 



— At Milwaukee 76 



Detroit V. 78 



Providence 80 



Greenhouse Heating 98 



— Use of Second-hand Pipe 98 



— The Coal Market 98 



— Boiler and Stack 100 



— Gas, Coke, Coal? 100 



Cincinnati 101 



Wasmngton 104 



Newport, B.'-I.- 106 



American Gl^diolua Society ^06 



Vegetable "Fotclnir »W -: . . . fTOS 



— Fungus on Vegetable Leaves 108 



— Diseased Onion Tops 108 



SOCIETY OF AMEBICAN FLOBISTB. 



Incorporated by Act of Congress, March 4, 1901. 



Officers for 1913: President, J. K. M. L. 

 Farquhar, Boston, '.Alass. ; vice-president, Theo- 

 dore Wirth, Minneapolis; secretary, John Young, 

 54 W. 28th St., New York City; treasurer, W. F. 

 Kasting, BuflTalo. 



Twenty-ninth annual convention, Minneapolis, 

 Minn., August 19 to 22, 1913. 



Index to Advertisers 



Page 110 



RESULTS. 



We give them. You get them. 



We both have them. 



The general strike in Belgium was of 

 short duration; it was settled April 25 

 and horticultural shipments, which have 

 been interrupted for a fortnight, will now 

 go forward aa usual. 



A SOUVENIR postal from B. Eschner, 

 from Eisenach, Germany, says that he 

 and Mrs. Eschner are thoroughly enjoy- 

 ing their maiden trip to the supply cen- 

 ters of the Old World. 



Once more let it be said that anony- 

 mous inquiries go into the waste basket. 

 If any reader will sign his full name and 

 address, The Review will do its best to 

 answer his inquiry. 



If F. Zimmer, Philadelphia, who is not 

 a subscriber to The Review, sees this 

 note and will send his street address his 

 inquiry as to the names of plants will be 

 answered by mail. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The recent advance in the popularity 

 of the antirrhinum as a cut flower i's 

 something remarkable, scarcely less than 

 the progress noted a few seasons ago in 

 the gladiolus and the sweet pea. 



When the new tariff bill came back to 

 Congress last week, from the Democratic 

 caucus, it was unchanged in the para- 

 graphs relating to horticultural commod- 

 ities. All the ambiguities and conflicting 

 rates remain. 



The New York World, in its magazine 

 section, April 20, Sunday, gave A. N. 

 PJerson's Milady a full page in colors. 

 It was one of the results of the National 

 Flower Show and W. R. Pierson, who 

 supplied the material during show week, 

 feels that it is the finest advertisement a 

 n^w variety ever had and sure to result in 

 a wide demand for it on the part of the 

 general public. 



According to Bailey's Cyclopedia, a 

 double spathed calla is not an unusual 

 occurrence and the frequence with which 

 these blooms, or photographs of them, 

 arrive at The Review oflBce bears out 

 Bailey's statement; but every time a 

 florist discovers one of these freaks he 

 appears to think it the rarest curiosity, 

 so apparently they are not so common 

 aftM all. 



Because of the nature of the florists' 

 business, the promptness MBth which bills 

 are met perhaps is of greater importance 

 than it is in lines of ordinary manu'fac- 

 4,rae and merchandiaiM. The slow-pay 

 man hardly ever stands wholly still: he 

 either sHbws some improvement or else 

 he gets slower and slower. And in the 

 •latter case; when the crash comes there 

 seldom is much left for those who did not 

 watch their collections. .».■—« 



SPENDING OOOD MONEY. 



Not every florist has yet got to tlie ! 

 point where he applies the same ruhs 

 to buying advertising that he applies 

 to buying other things necessary to tlie 

 business — a good many still buy bi;- 

 cause the solicitor is a mighty nice fel- 

 low (he has to be to get away with 

 some of the propositions he puts upi, 

 but an increasing number of advertisers 

 are asking for exact information about 

 circulation and are examining the meth- 

 ods by which subscribers and advertise- 

 ments are obtained; they are learninj^ 

 that circulation counts, and that 

 to the advertiser circulation ob- 

 tained by mail on the merit of the pub- 

 lication is vastly more valuable than 

 circulation obtained by canvassers or 

 by the offer of gifts: 



We would not be without The Review for 

 several times its cost, and enclose our re- 

 newal. — Williams Bros., Lorain, O., April 10, 

 1913. 



Enclosed find check for another year's 

 subscription to the florists' best trade paper. 

 —William H. Catanese, Norrlstown, Pa., 

 April 10, 1913. 



The one insertion sold all our stock, but 

 will have more to ofter soon and will adver- 

 tise again. — John Assa, Chicago, 111., April 

 15, 1913. 



Our Classifled Ads in The Review are 

 pulling like one of Rlngllng's ten-horse 

 teams. — W. A. Toole, Baraboo, Wis., April 

 12, 1913. 



Sold all our surplus cyclamen seedlings 

 as a direct result of our ad in The 

 Review. — Spokane Greenhouses, Inc., Spo- 

 kane, Wash., April 10, 1913. 



CHICAGO. 



The Great Central Market. 



A tendency to shorten up is apparent 

 in the market and for the last week 

 there has been, in most lines, only 

 enough stock to go around without 

 causing the wholesalers any great 

 amount of trouble in filling orders. 

 The last two weeks have been ideal 

 for the growers, for the weather has 

 been bright and cool and the usual 

 spring glut that comes on the market 

 at about this time every year is not 

 in evidence, greatly to the gratifica- 

 tion of both grower and wholesaler. 

 Generally speaking, the market for the 

 last two weeks of April was about as 

 firm as it could be expected to be at 

 this season of the year and it aided 

 materially in bringing the month to a 

 close with about the usual run of busi 

 ness even though the floods retarded 

 business at the start. 



Carnations have become excellent 

 property. The reports show that the 

 crops are hardly expected to last un- 

 til after Mothers' day and there is 

 some speculation as to the available 

 supply. Present indications are that 

 there should be a lively market on 

 white, for the growers do not hold out 

 any encouragement of any great sup- 

 ply. Of the colored stock there is* 

 not expected to be any shortage, for the 

 demand on these is not so brisk. At 

 present there are enough to go around 

 and yet good prices are being obtained 

 for the really select stock, white or 

 colored. Roses are in better supply 

 than carnations, with the exception of 

 American Beauties, the greater part 

 of these having been cut. Long-stem- 

 med Beauties are short of the demand 

 and shippers are not able to execute 

 all the orders. Killarneys, Rich- 

 mond and Maryland have been cut in 

 just about large enough numbers to 

 maintain a fair price and there is lit- 

 tle i«*'*M«^'*ray»'*M' a' s*tpkis at this ^ 

 -writing. Mrs. Aaron Ward is in ape- 



