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84 



The Florists^ Review 



May 1, 1913. 



illlHIillllllllllllililllill 



Flower 



Boxes That Are Distinctive 



Neat Printing — High Quality 



and Finish of Material 

 give distinction to 



Sefton 



Folding Cut Flower and 

 Corrugated Design Style 



Florists' Boxes 



Equalize and standardize the quality of your packages and floral effects. Have them recognized by 

 uniformity of neatness, attractiveness and safety in protection. The result will be increased orders. 



THE SEFTON MFG. COMPANY, 1333 West 3Sth St, Chicago 



IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII FACTORIES: Chicago, 111. Anderson, Ind. Brooklyn, N. Y. |||| ' 



M«ntlon Th> B<Tlew when yoo writ*. 



York & New Jersey Plant Growers' As- 

 sociation. 



Chairman Phil Kessler says the pre- 

 liminaries are complete for the club's 

 outing July 1 and solicits offerings from 

 the club's members for the usual prizes. 



A. T. Bunyard will open his branch 

 at Newport, R. I., on or about May 15. 



Wadley & Smythe and Ealph Arm- 

 strong will also have branch stores at 

 Newport. 



Mothers' day promises to be more 

 widely observed in New York this year 

 than ever before. The publicity com- 

 mittee has a fine opportunity this week 

 to demonstrate its efficiency. 



John Young, secretary of the S. A. F., 

 left April 26 for a week's stay at Min- 

 neapolis, to perfect arrangements with 

 the local board for the August conven- 

 tion. 



Max Schling, of 22 West Fifty-ninth 

 street, reports good business, contract- 

 ing for more centerpieces than he has 

 ever done in one week. He had one 

 dinner at the new Woolworth building 

 for 900 covers, for which he alone made 

 102 centerpieces, the smallest consist- 

 ing of 150 roses. He furnished ten 

 other elaborate dinners. The combined 

 lot represented 1,192 covers. He used, 

 besides numerous other varieties, 1,100 

 Bichmonds, grading from No. 1 to spe- 

 cials. 



The store of John S. Nicholas, in the 

 Grand Central Terminal, opened April 

 23, and its attractive windows and fine 

 decorations interest continuous crowds. 

 The enterprise is a success from the 

 beginning. Only the highest grades of 

 flowers and fruit are handled. A large 

 force is employed. 



Spring is much in evidence. Arbutus 

 is in the market and abundant. The 

 trees are in full leaf and magnolias, for- 

 sythias and all the early-blooming fruit 

 trees are everywhere in flower. 



The seedsmen are still working day 

 and night; not a few, but every one of 

 them. No season has ever compared 

 with this one in general prosperity in 

 this branch of the business. 



Goldenrod is again on exhibition in 

 the windows of Badgley, Biedel & 

 Meyer. 



Frank Dugan, with Young & Nugent, 

 is recovering from the grip. 



Harry Weston is at home, rapidly re- 

 covering after an operation for appen- 

 dicitis in the Mineola hospital. 



Woodrow & Marketos' big red auto 

 is proving a great convenience to the 



Ito Ntt 1»\w Aay Fakt 6reea Thread. Use die Gemiiae 

 Sttiuliat Mi Bet Mara Thread ui Last Waa4 



/ BEST IN THE" WORLD 



1 JOHN C.MEYER & CO. 



\ B0ST0N,M^S5. 



m4 



The MBTER Green 



SILKALINE 



Used by Betail Florista for mossing funeral 

 designs, tying bunches, etc., is 



THE ONLY ARTICLE THAT SHOULD BE USED 



I by Qrowers for stringing Smilax and Asparagos, at 

 It will not fade or rot in the greenhouse. The lll«y«r 

 Sllkalln* was tiie first green thread to be introduced 



I among Florists and Growers. It is handled by the 

 best houses everywhere, but it should be ordered by 

 name — Mayar** Silkaline— to be sure of getting the 

 genuine article. Do not accept substitutes. 



If your Jobber cannot supply you, order direct ol 

 the manufacturers. Price for any size or color, 11.26 

 per lb. Sizes "F"flne,"FF"medlum.and"FFF"coarse 



JOHN C. NEVER & CO., lisrilikidiMM'st., LOWELL, MASS. 



SiikaiiM also is m*it it ill ItadlBt Mitn, n VMet, for biiKhiac violets, ii4 lis* for tykif f iicy kox«s. 



Mention The Reyjew when yoo wrlf . 



GOLDFISH 



MAKE YOUR 



WINDOWS 



ATTRACTIVE 



and are also 

 profitable. 



Order from us. 

 We are experts 

 in the business. 



$3.0O per 100 



and up. 



Write for catalogue 



AUBURNDALE GOLDFISH CO. 



920 W. Randolph St., CHICAGO 



Mpptlon The ReTlew when yoo write. 



FINE JAPANESE AIR PLANT 



$4.50 per 100 



BOTANICAL DECORATING CO. 



504 So. Fifth Ava., Chlcaso 



Artificial, paper and wax flowers, palms, ferns, 

 etc., ruscus, beech and oak sprays, and oUier 

 decoratives. Send for colored catalogue. 

 Mention The BcTlew when yon write. 



firm in their heavy spring business. 

 Good sales of aucubas and ivy are re- 

 ported by them. 



George Hart has gone to Otisville, in 

 the Catskills, for recuperation. 



Clarence Slinn is now located at 53 

 West Twenty-eighth street. 



Lecakes & Co. will occupy the whole 

 building at 115 "West Twenty-eighth 

 street, January 1. 



George C. Siebrecht reports a steady 

 supply of gigas and Mossise, Darwin 

 tulips and special valley. 



The short ice crop and doubling of 



AdvertisinflT That Really Pays 



X>l^ "Fliwen hr tke Bride,** 

 " "rUnl OfferiMi" 



Three business building book- 

 lets for retail florista. 



Special Price List Mailing Card 

 for Valentine's Day. 



"'^ Artistic Cuts Isr NewsMPer M». 



Aak aboot our Complete Advertising Contract. 



PAYNE JENNINGS & COWANY,*^ ^ Chicago 



Mention The Review when yon write. 



WIRED TOOTHPICKS 



Manufacturad by 



W. J. COWEE, 



10.000 $1.76 60.000 



BEBLIN, 

 N.I. 



,.$7.60 



Sample free. For sale by dealers. 



Mention The Review when you write. 



I Budlong's 



E Bine Ribbon VaUey 



Mention The Review when yon write. 



prices offer an unwelcome menace to 

 the wholesalers. 



The death of Henry Eicke, recently 

 with Vaughan's Seed Store, is recorded 

 in this week's obituary column. 



Moore, Hentz & Nash, and the Pier- 

 son department of the New York Cut 



