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42 



The Rorists' Review 



May 1, 1913. 



8 4^ 



J. J. BENEKB 



Florist and Decorator 



cuoiCK ctrr rLOWKRS. plants and floral dkhignb 



t'OB All OocAsioirs 

 121U OI.ITX STHKXT 



PAGES OF RETAILERS' CARDS 



THIS department for the cards of Lead- 

 ing Retail Florists— tiiose florists 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Review's department for Retailers' cards 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



ST. ixiuis. HO. January 11, 1913» 



Florists' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half Inch advertisement in the Retail Florists Department 

 of The Review. T received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mail and telegraph from 

 New York to San Francisco and from New Orleans to Minneapolis. 

 Since T allowed the senders 20^, the record is as follows: 



Total value of orders 



Less 30f> allowed senders.. 

 Net value of orders. 



$566.00 

 113.20 

 453.80 



Here is an addition of |453.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only |18.30. 



Since my advertisement appeared only In The Review 

 It goes to show what the retail florists through the country 

 lose If lEIiey do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big "P" 

 but that it has three more big "R"s" - Readers - Reliability ■ 

 Results! 



Tours respectfully. 



The Flower Shop 



313 E. BiHteiT, CENTRAUA, ILL 



Flewars D«llv«r«d Promptly Anywhar*. 



SO 



«»«* 



to"^ 



41 NORTH 

 PHELPS STREET 



Seattle, Washington 



Hollywood Gordons 



1534 SECOND AVBNUB 



HBMBBB8 FLOBISTS' TELEGBAPH DIUTIBT 



Tonseth Floral Co. 



188 Sixth Street 



Z:^'^ Portlani Ore. 



For WISCONSIN Delivery of 



"Home -grown Flowers" 



••t In toach with 



J. E. MATTHCWSON 



Sheboygeji, Wim,* 



Always mrnHnn the Floriitf' Review when 

 writifig advertiien. 



STUPPY FLORAL CO. 



Orders executed 

 Missouri, Iowa, Kansas and Nebraska 



ST. JOSEPH, Mo. 



Members Florists' Teleirraph Delivery 

 Meotlon The Review wben you write. 



WICHITA, 



KANSAS 



Grower of Choice Cut Flowers. 



Member of Florists' Telegraph Delivery Association 

 Mention Tlic Uoview wben you wr ite. 



BOSTON. 



The Market. 



Business has been quite good of late, 

 in spite of the fact that temperatures 

 of 80 degrees or over in the shade 

 were recorded on several days last 

 week. Boses, which had been in the 

 dumps, lifted up their heads a little 

 and moved better, and though the out- 

 put of these is now heavy, fairly good 

 clearances have been effected. As 

 usual, Taft, Russell, Beauty and the 

 yellow varieties have been the favor- 

 ites. Carnations continue of good 

 quality, and while prices have dropped 

 somewhat, they are still quite good for 

 the season. Gloriosa, Benora, Poca- 

 hontas and Pink Delight, in the case 

 of fancy flowers, bring as high as $4 

 per hundred, but the average price is 

 half these figures. 



Sweet peas are selling extra well. 

 Flowers of finer quality were never 

 offered in Boston. Valley is in ex- 



MILWAUKEE 



WISCONSIN FLORAL CO. 



122 Grand Avanue. Caswell Block. 



will take especially srood care of your 



WISCONSIN ORDERS 



'S FLOWER SHOP 



224 West Fourth St. 



LOS ANGELES, CAL. 



Leading Retail Floriit ia the City 



ST. LOUIS, MO. 



U/RIGHI' 



WW 99A\ 



WIr 



or Phon* Your Ordars to tho 

 HOUSE OF FLOWERS 



t F/ora7C° 



Ostertog Bros» 



The Largest Retail Supply HaMe ii the West 

 JEFFERSON and WASHINGTON AVE. 



rnrSBURGH, pa., 710 East Diamond St. 



(North Side) 



GOUKTESIES 

 EXTENDED 

 TO THE TRADE 



turn Pti iri Might 



Samuel Murray 



KANSAS CITY, MO. 



913 Qrand Av«nHO 



All Ordera Giren Prompt tad Cantal AttentloB. 



Mwnber of the Florist' Telefftph Dallvery. 



Always mentioa the Florists' Review wheo 

 writing advertisers. 



. 



