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50 



The Florists^ Review 



May 1, 1913. 



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Pacific Coast Department 



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LOS ANGELES, CAL. 



The Market. 



Business has been dull in all quar- 

 ters during the last week. The whole- 

 salers report that there is plenty of 

 good stock, but the demand has not 

 been heavy. Sweet peas and Cecile 

 Brunner roses are now arriving in large 

 quantities and are welcomed by the 

 retailers. The few orchids and valley 

 that are coming in are being used to 

 good advantage. Lilac is popular for 

 decorating and cut flower purposes, 

 and a few Easter lilies are still to be 

 seen in some of the stores. Daffodils 

 have almost entirely' disappeared from 

 the market, but a fine array of excel- 

 lent tulips has taken their place. 



Various Notes. 



Business has been keeping up fairly 

 well at J. W. Wolters' store. A fine 

 casket cover, of Cecile Brunner roses 

 and pink sweet peas, and many table 

 decorations help to keep the force busy. 

 A splendid dendrobium, which was dis- 

 played in the store, attracted much at- 

 tention. This specimen was grown by 

 William Hertrich. 



A new arrival in the trade is David- 

 son's Flower Shop, at 2428 South 

 Hoover street. From the progress al- 

 ready made by this store, it promises 

 to be a succ.ess. 



The name of the Hayward Floral 

 Co. has been changed to Datling's 

 Shop. H. Reeve Darling says business 

 is well up to the average. 



Bert Harris and his motorcycle were 

 in a smash-up last week, but he was 

 not seriously injured. 



Freeman-Lewis Co. had two good 

 table decorations, but aside from these 

 business was rather dull. 



Polder & Groen are bringing in some 

 of the first sweet peas of the season 

 from their Montebello ranch. These 

 are of good quality. 



Ye Abbey Flower Shop reports that 

 business is as good as could be ex- 

 pected for a start. 



The El Reah Nursery is sending in 

 some fine Radiance, Richmond and 

 White Killarney roses. 



Mrs. Wollenberg must be given credit, 

 for the fine quality of Cecile Brunners 

 she is sending to a few of the stores. 



H. R. Richards has been traveling 

 through the northern part of the state 

 on business for the Germain Seed & 

 Plant Co. This firm's stock at 326 

 South Main street was partly ruined 

 April 23 by fire and water, following a 

 blaze which is said to have originated 

 in the heating plant of the Belmont 

 hotel, adjoining. The cellar of the feed 

 store was flooded. Damage to the build- 

 ing was estimated at $300, fully cov- 

 ered by insurance, but the damage to 

 stock has not been fixed yet. 



. H. R. Richards. 



SAN FBANOISCO. 



The Marked.' 



The weather has turned quite warm 

 and flowers of all kinds are being 

 brought into town in large quantities. 



With a week of hot days, everything 

 is coming on with a rush. However, 

 the heat is beginning to tell on the 

 stock, and if it continues much longer 

 the quality of inside flowers will de- 

 teriorate somewhat. Violets are over 

 for the season, as are also narcissi and 

 daffodils, while the late tulips are 

 about at their close. Lilac is begin- 

 ning to show the results of the hot 

 weather and the best of it has been 

 gathered. Lilium longiflorum is rather 

 plentiful and moves well. The same 

 can be said of valley. Freesias are 

 gone for the year. Spanish iris is still 

 in fair supply, but will be over in a 



couple of weeks. Other stock remains 

 as usual. There is little doing in tlie 

 line of business at present, and if it 

 were not for the funeral trade most 

 of the retailers could take a vacation. 



Various Notes. 



.T. F. Reddy is no longer with Emil 

 Serveau, in the Fillmore street store. 

 He is taking a much needed vacation. 



C. Kooyman, of Hogan, Kooyman ct 

 Co., Oakland, is on a two weeks' visit 

 to Los Angeles. 



Charles Navlet, the well known Sau 

 Jose retailer, was in town last week. 



That the extremely dry season is 



'^nS^K YOUNG ROSE STOCK 



including our famous Prima Donna. Let us figure on your needs. Ship- 

 ments will begin early this year. 

 28,000 Boautios, 2i2-incb, $60.C0 per 1000; 3-inch, $75.00 per 1000. 

 All other commercial varieties and noyelties. We solicit your inquiries. 



DIETERICH & TURNER, Nontebello, CaL 



THE PROGRESSIVE FIRM 

 Mail AddlrasB : R. F. D. 6, Lot AngeUa, Cal. 



Mentfon Th» a>Tl«w wh«ii yoo wrtt>. 



Los Angeles Flower Market, Inc. 



414^ South Broadway, 



Los Angolosy Cal. 



The finest ROSES, CARNATIONS, Etc., on the Pacific coast, 



in greater variety than ever. 



All other stock unusually good. We fill all orders. 



C. E. MORTON, Manas:er 



Mf ntloB The ReTlew wh«n yon writ*. 



Mention Tbe Bevlew wben you write. 



A SQUARE DEAL TO ALL 



It makes do difference to ns whether your order calls for a dollar's worth or a hundred dollar*, 

 whether yon are here In Iroa Angeles or away In Texas or Nevada. Every order entrosted to ns will 

 hare the same care. We say without fear of contradiction that we are the 



LAR(XST SmrPERS OF CARNATIONS AND VIOLETS 



In Los Angeles and we ask yon to send a trial order for these or any other stock. 



S. NURATA & C0.^.°/.1?;' 7S1 Si. Bm<war, Lk Ai{dei, Cd. 



Tclsphonc Main 2987: Home P. 2604 



Rooted Carnation Cuttings All Sold 



NOW BOOKING ORDERS FOR FIELD-GROWN PLANTS 

 BASSETT*S FLORAL GARDENS, B. S. BASSEn, rnp. LNmis, CdiCmiia 



Mention Ttae Rerlew wb«n you write. 



