May 8, 1913. 



The Fbrists' Review 



ADVERTISING THAT CLEANS UP 



$6 WORTH 



9ex Begonia, 94.00 per 100; $85.00 per 1000. 

 Send for list of varieties. 



Hartford City Floral Co.. Hartford City. Ind. 



BRINGS $3S0 



Hartford City, Ind., April 27, 1913. 



Florists' Review, Chicago, 111. 



Please discontinue my advertisement for Rex Begonias — 

 sold out. The little 3-line ad sold us over 9000 2-inch Rex 

 Begonias, making $350 for about $6 worth of advertising. 



HARTFORD CITY FLORAL CO. 



DOES ADVERTISING PAY? 



MEMORIAL DAY NUMBER 



MAY 15 



Advertising orders must reach The Review office in Chicago by 5 p. m., 



Tuesday, May 13, to be in time for this 



8PEGIAL INTEREST ISSUE 



Review Ads More Than Pay 



WIDE-AWAKE BEAOEBS. 

 Our ad for paper pots and dirt bands 

 la bringing a lot of orders, some of tbem 

 big ones. Please continue It. We have 

 been advertising for fifteen years In ag- 

 ricultural Journals and we have not often 

 received as good results as your paper Is 

 giving. Your readers seem to bie wide- 

 awake business men. — F. W. Rochelle & 

 Sons, Chester, N. J., April 25, 1913. 



GETS TOO MANY OBSEBS. 



Please discontinue our to-exchange ad, 

 as we already have had more orders than 

 we can fill. — E. WIckersham & Co., Potts 

 town, Pa., April 15, 1913. 



TBAOE'S BUSINESS FAPEB. 

 I have made up my mind that 1 could 

 not do business without The lieview, so 

 I enclose one year's subscription for the 

 florists' business paper. — K. B. Vletz, 

 Xew Britain, Conn., -April 21, lOW. 



ETEBYBODY WANTS 'EM. 

 Please take out our ad for coleus 

 rooted cuttings. We have more orders 

 than we probably can fill. Seems as 

 though everybody wanted coleus. — Kelley 

 & Current, Lexington, Ky., April 18, 

 1913. 



BAPIS-FIBE BESVLTS. 

 Please discontinue my dahlia ad, as 

 I am about sold out of dahlias. You may 

 continue the gladioli three more issues. 

 The Review Is a great salesman. — H. O. 

 Melkel Bulb & Floral Co., Frankfort, 

 Ind., April 18, 1913. 



And Ten Days Later. 

 Please cut out the No. 1 gladioli in 

 my advertisement in the classified. The 

 Review completely sold us out of dahlias 

 and No. 1 size gladioli. It pays to ad- 

 vertise In The Review.— H. O. Melkel 

 Bulb & Floral Co., Frankfort, Ind., April 

 28, 1913. 



THEY DO THE WOBK. 



Enclosed find check for my advertising 

 bill. Your classified ads do the work. — 

 Myers & Co., BlufTton, Ind., April 20, 

 19i;$. 



BETTEB THIS YEAB. 

 Our aster seed is sold out entirely on 

 many of the colors. The ad brought us 

 better returns than last year. — Herbert 

 & Fleishaucr, McMinnvllle, Ore., April, 

 1913. 



TEN TIMES TOO MANY. 



Please discontinue my verbena and al- 

 ternanthera ad, as I have ten times more 

 orders than I can fill. — J. E. Kallenbach, 

 Amarillo, Tex., April 10, 1913. 



QUICK BESULTS— THANKS, 



Please discontinue our ad for pansy 

 plants in your valued paper, as we are 

 entirely sold out. Continue our ad for 

 Alaska Shasta daisies. Thanking you 

 for the quick results your paper brought. 

 — Elmwood Nurseries, Birmingham, Ala., 

 April 24, 1913. 



PBOTTD OF THE BEVIEW. 



Please discontinue my ad, as I am sold 

 out In mumt and all the Beauty bench 

 plants. Thanks — I am proud of the work 

 done in The Review. I sold a nice lot 

 down In Texas. — Peter Morgen, Iluiitlng- 

 burg, Ind., April 19, 1913. 



HATES TO BEFVND. 



Please don't Insert my ad for petunias 

 any more. I am all sold out and have to 

 send money back, which I don't like to 

 do. — John Lietzau, Geneva, III., April 22, 

 1013. 



CAN'T FILL OBDEBS. 



Please stop our ad for petunias, as we 

 have all the orders we can fill. We are 

 proud of The Review. It does the work. 

 Let the rest of the money apply on our 

 ad for pansles, as we have a lot of them 

 to sell now. — H. M. Paskins & Co., Basil, 

 0., April 21, 1013. 



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