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•HUlX 8, 1913. 



The Florists^ Review 



11 



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THE RETAIL 



FLORIST.... 



^ 



MOTHEES' DAY. 



Write The Eaview. 



The special feature of The Eeview 

 for April 24 was Mothers' day, with an 

 account of the methods by which the 

 trade had pushed the day into a lead- 

 ing position. It was because of exploit- 

 ation by The Eeview that the trade 

 took up this work and this pager na- 

 turally is anxious to know of the work 

 done and the results achieved this year. 

 Particularly, it is important to note 

 the progress made in developing the de- 

 mand for other flowers than the white 

 carnation. Write The Eeview about 

 the methods you used to awaken the 

 public and the effect on your sales. 

 Also tell how your trade looked at the 

 idea of 



For Mothers living:, a flower bright. 

 For Mother's memory, a flower white. 



THE OLD OAKEN BUCKET. 



J. Kallenbach, manager of the Ama- 

 rillo Greenhouses, at Amarillo, Tex., de- 

 signed and executed the reproduction 

 of "The Old Oaken Bucket," as shown 

 in the accompanying illustration. It 

 was used as a window decoration by the 

 City Light & Water Co., of Amarillo, 

 in conjunction with a display of an- 

 tique and modern utensils, intended to 

 differentiate between the ease with 

 which the present-day housewife can do 

 her work and the tiresome, prolonged 

 hours of labor that fell to her ancestral 

 sister, Mr. Kallenbach went to Texas 

 from Erie, Pa., a year ago and in a 

 short time he has established a good 

 business. 



, WHAT IS THE WISEST C0UESE7 



One of our old established firms here 

 is disposing of its surplus flowers, prin- 

 cipally carnations, to fruit stands 

 around town at an extremely low figure, 

 low enough so that they retail at 35 

 cents per dozen, while the market price 

 at present is 75 cents. This evening 

 (Saturday) one of the purchasers called 

 at my store to buy some plumosus and 

 ferns to put with his flowers. 



I do not grow my own stock, but buy 

 out of town, where I know they do not 

 sell in this way. The members of this 

 home firm have asked me several times 

 to buy from them. Their flowers are 

 good and they offer them for less money 

 than I pay, and I could save telephone 

 and express charges by so doing. But 

 if theirs were the only place at which 

 I could buy, I would drop my business. 



What is your opinion on this subject? 

 If you can find space to print this let- 

 ter, perhaps we shall get the opinion of 

 others. At times I have put on special 

 sales of different things, when my 

 grower had a surplus. I do not feel 

 that this hurts my competitors any, but, 

 on the other hand, that it stimulates 

 the business and makes flower buyers 



of people who would not start when 

 flowers were high. 



I have only been in business eighteen 

 months, but at the present rate I could 

 turn this firm $1,800 or $2,000 per year 

 on roses and carnations alone, perhaps 

 ten times as much as the firm receives 

 from all the market stall keepers put 

 together. A. T. P. 



The Eeview 's idea is that it would be 

 an act of good judgment on the part of 

 the correspondent to buy the locally 

 grown stock and thereby take it off his 

 market — then there wouldn't be a sur- 

 plus to be sold at low prices in com- 



TO ENFOBCE RESPONSIBILITT. 



Receiver of Merchandise Must Pay. 



There are at present two law suits in 

 progress in the state of New York, the 

 outcome of which will be of great im- 

 portance to all in the trade, for if 

 those who bring the suits are successful 

 it imposes a duty on every purchaser to 

 guard himself against too liberal treat- 

 ment at the hands of a seller's em- 

 ployees, just the same as the buyer 

 must watch his own interests. If the 

 plaintiffs win it will make it unsafe for 

 a buyer to accept any stock not listed 

 in the bill; if he knowingly receives 

 stock not charged for on the books of 

 the seller he will be guilty of fraud; a 

 buyer may not accept favors at the 

 hands of the seller's agent except at 

 his own risk. The cases now pending 

 are, in brief, as follows: 



Easting vs. Netsch. 



A suit is pending in the supreme 



court at Buffalo, W. F. Kasting Co. vs. 



Charles H. Netsch, for $2,000 damages. 



It is alleged that a former employee of 



The Old Oaken Bucket at G>aceived by a Texas Florist 



petition with him. It seems the obvious 

 thing to do. 



Columbus, O. — After investigating 

 the claim of Miss Marie L. Hoar that 

 she was a partner in the Ohio Floral 

 Co., 174 South High street, Judge Dil- 

 lon refused to grant her application for 

 a receiver. The court found Miss Alice 

 Gill to be the owner of the business 

 and Miss Hoar 's connection to be in 

 a managerial capacity. Miss Gill will 

 continue the business. 



the Easting concern sent flowers to the 

 defendant in about double the quantity 

 ordered, until the total was about 

 $4,000, This is alleged to have oc- 

 curred between June, 1910, and July, 

 1912, .During an argument, April 24, 

 before Justice Emery, on an application 

 for a bill of particulars, it was stated 

 by plaintiff's attorneys that the clerk 

 had made a full statement of his share 

 in the transactions. Counsel for the 

 defendant had asked that he be sup- 

 plied with details of the purchases on 



