IdAT 8, 1918. 



The Florists' Review 



27 



■■'■I 



n 



We Have What I I Want S.nd »» Your order. 

 For your WEDDING BOUQUETS be sure to order our fancy 



BLUE RIBBON VALLEY AND 



BUTTERFLY SWEET PEAS 



We can supply these in quantities — 

 Pink, Light Pink, Lavender and White 



Also a large supply of BEAUTIES, ROSES, VALLEY, CARNATIONS, DAISIES, 



as well as the best Summer Roses to be found on this market and 



all GREENS and OTHER SEASONABLE STOCK 



J.A.BUDLONG 



82-86 E. Randolph Strast, CHICAGO. 

 ROSES, VALLEY ■■< WHOLESALE 



'^^^™H.«u.., GROWER H 



fin «Vkrvvk| w»Tiw«^w. 



CUT FLOWERS 



for white and red, but pink was 

 iiej^lected almost entirely. 



H. H. Wilkerson, manager for H. 

 Wittbold, was busy this week giving 

 l)ersonal attention to a big dgcorating 

 job at White City. 



NEW YOEK. ' 



The Market. 



The trend of the wholesale cut flower 

 market has been downward during the 

 last week. The extremely hot weather 

 added seriously to the depression. For 

 early May no such temperature has 

 been experienced- here in a long time. 

 The official thermometers registered 90 

 degrees May 3. ' Roses, especially, 

 showed the effects of the heat, which 

 has not abated, and another dull week 

 is anticipated. 



The retail business last week was 

 satisfactory. Many notable weddings, 

 dinners and funerals kept the major- 

 ity of retail houses busy, and there was 

 little complaining. The quality of all 

 roses is naturally deteriorating. Amer- 

 ican Beauties seem especially to feel 

 the strain. Prices for Beauties are 

 falling and in quantities these and 

 other varieties can be bought far be- 

 low the regular quotations. There is 

 now an oversupply of Killarneys, 

 Maids and Marylands. The clean-up 

 on these varieties is made at heavy 

 concessions. Carnations have held up 

 fairly well in price, doubtless in an- 

 ticipation of Mothers' day, when a 

 wide demand and steady quotations at 

 good figures are assured. Some good 

 stock of the novelties reaches the mar- 

 ket daily. Valley is abundant, and 

 prices are lower. Longiflorum also took 



WE HAVE MOVED 



But are fully equipped and ready to handle all orders. DECORATION 

 DAY requirements should be looked after NOW. My line of Waxed 

 Paper and Metallic Wreaths, Crosses, etc., are ready sellers and at a 

 good margin of profit for you. 

 . Write for Catalogue U. F. with quotations. Or for decorative Art 

 Flowers, Plants, Vines, Bushes, Palms, etc., write for Catalogue F. J3. 



12 to 22 N. Michigan Ave. 



CHICAGO 



Only a short distance from the 

 Wholesale Florist Market 



Mention The RpTlew when yon writ*. 



a drop, and 6 cents is the top price at 

 present. Callas joined the procession 

 downward. Outdoor-grown lilac is al- 

 ready a drug and every wholesale house 

 is overrun with it. There is an abun- 

 dance of tulips, stocks, sweet peas and 

 spring flowers of every kind, and plenty 

 of gladioli, iris, narcissi, daffodils and 

 daisies for all requirements. Gar- 

 denias are not up to the mark in qual- 

 ity and sell slowly. There are more 

 cattleyas arriving than the market can 

 digest with profit to growers and the 

 surplus at times is unprecedented. Im- 

 portant weddings announced for this 

 week are expected to relieve the sit- 

 uation. 



Various Notes. 



Mothers' day, Sunday, May 11, and 

 the Saturday preceding promise every- 

 where to be red letter days to the 

 trade, especially to those retailers hav- 

 ing the enterprise to feature the cele- 



bration as it deserves. Many are al- 

 ready using the suggestions of The 

 Review in judicious advertising, and 

 in letters, circulars and appropriate 

 window decoration, impressing the pub- 

 lic with the significance of the anni- 

 versary. 



The monthly meeting of the New 

 York Florists' Club will be held May 

 12, at its rooms in the Grand Opera 

 House building. This will be Inter- 

 national Show evening, with a program 

 of especial interest to the club mem- 

 bers. A decision may be reached as 

 to the wisdom of repeating the exhibi- 

 tion in 1914. 



George Cotsonas & Co. now occupy 

 the whole building at 127 West Twenty- 

 eighth street. 



Herman Weiss has moved his head- 

 quarters to 54 West Twenty-eighth 

 street. 



Walter Siebrecht says his businesB 

 has grown rapidly since his removal 



