38 



The Florists^ Review 



May 8, 1913. 



■Bfc:- 



Gold Letters 



114-inch size. In gold (No 1>. . .45c per 100 

 1 -inch size, in gold (No. 2). . .40c per 100 



%-inch size, In gold (No. 4) . . .:«>• per 300 

 114-inoh size, In purple 55c per 100 



% inch size, in purple 45c per 100 



Any quantity from 25 of a character up 

 furnished. 



We give free of charge our swell com- 

 partment box with orders for 1000 letters. 



American Importing Co. 



SCRIPT WORDS 



Well iflued, attractive and cheap. Words 

 like Father, Mother, At Rest, Asleep, etc.. 

 always In stock. 



Gilt and Purple 



One Price 2'ac apiece 



Magnolia Leaves 



A pleasure to look at. Competitors 

 sadly failed to get up to our quality. 



Per hamper 90c 



Each hamper weighs about ten pounds 

 and contains about 1000 leaves. 



RED BROWN GREEN 



Don't forget you need Magnolia Leaves 

 for Decoration Day. 



American Importing Co. 



Very neatly made and very useful In all 

 classes of work where It Is desirable to Indi- 

 cate time. B-o^u T. 



Each Doz. 

 No. 1—4 inches In diameter .... $0.25 $2. 75 

 No. 2—7 Inches In diameter 40 4.25 



Made of Wool Felt, Purple Face. 

 White Movable Hands. 



Oak Sprays 



REDandBKOWN 

 20c per lb. 



It will take about one pound for each 

 of your Decoration Day wreaths. 



Now, why buy a finished wreath for 

 five times the money it will cost to make 

 one yourse'f? 



Money Saved is Money Earned 



American Importing Co. 



Felt Ribbon Letters, Gammed 

 In Purple 



Handy and Very Pretty 



1 -Inchslze per 1000, $'>.R0 



iHa-lnchslze per 1000, 5.50 



AH8ort''d In all Letters of the Alphat>et. 



Cycas Leaves 



Well, somebody wakes up after an alarm 

 clock is sounded. Our Cycas Leaves are 

 prepared by one of the smallest curers in 

 Europe, but he works under our instruc- 

 tions and we are very particular for your 

 sake. These are our prices. We can show 

 evt-n the fellow from Missouri: 



Sizes Per 100 Sizes Per 100 



8 to 12 in $2.25 2Hto32in....$ 5.25 



12tol61n 3.00 32to36in.... 6.25 



•.Wto24in 4.50 40to44in.... 8.50 



24 to 28 in 5.00 44 to 48 In ... . 10.00 



Smaller quantities shipped at the same 

 prices. 



American Importing Co. 



AMERICAN IMPORTING CO.. 



219 S. DEARBORN STREET. CHICAGO. ILL. | 



Mention Thp RptIpw wh«»n von write. 



words, we have all the same interest 

 — tioriculture is our boat. It doesn't 

 matter if one is a cut flower or a plant 

 grower, a retailer or a commission man, 

 our aim is to advance this boat with as 

 little friction or damage as possible, 

 as by this time it has grown to large 

 proportions; in fact, so large are its 

 proportions that it often is rubbing its 

 sides or running into the mud. We 

 are today in the same fix with our boat, 

 floriculture, as the first great steam- 

 boat was, the Great Eastern, years 

 ago. I think it was about 800 feet long, 

 but it lacked powerful engines and 

 steering gear to make it a success. 



The Trade's Engine. 



Twenty-seven years ago, when this 

 boat of floriculture was a youngster, 

 soine of our best captains then put a 

 new and most up-to-date set of engines 

 and steering gear into it, called the 

 S. A. F. It then, and for several years 

 after, did its work well. But as this 

 boat of floriculture has grown so large, 

 and steering gear and engines have not 

 increased in the same proportion, its 

 rudder of twenty-seven years ago is 

 not able to keej) us straight, an<l we 

 get bruised and run into the mud. Wo 

 need larger machinery and steering 

 gear, which means memborship and 

 money. Without larger membership and 

 increased funds, our national society 

 cannot do us much good along the lines 

 I have mentioned, and others. In fact, 

 what little the S. A. F. has done has 

 been done mostly through the gener- 

 osity and earnest desire of some of its 

 most loyal members, at , their own ex- 

 pense of time an<l money. 



ARTIFICIAL FLOWERS, LEAVES, 



Vine Plants of All Kinds 



L mum & CO.irnr^s 359 W. Chicago Ave., Chicago 



Send for Catalogue, Illustrated in Colors 



Mention The Review when yon write. 



No Objection Whatever. 



Fellow members, we have a national 

 society, which, if properly backed up 

 by the majority of the men in our pro- 

 fession, could give us splendid results. 

 But we must not stand pat; we must 

 all be willing to do our little share in 

 this crusade for the regeneration of 

 our national society. The florists' 

 clubs all over the country are the off- 

 spring of the national society. They 

 are ail strong and in a healthy finan- 

 cial condition. There should be no ob- 

 .jection whatever to giving back to our 

 national society what is actually her 

 due. It will strengthen, not only the 

 S. A. F., but the florists' clubs all over 

 the country as well. Nobody who has 

 the least idea of the importance of our 

 lusiness should have any objection to 

 paying $1..'50 a year to be a member of 

 the S. A. F. We should have no trou- 

 ble whatever in making it the strong- 

 eat commercial horticultural society in 

 the world, able to take care of its mem- 

 bers, and by so doing solving many con- 

 ditions which, at the present time, are 

 perplexing. 



I know it is uphill work. President 

 Wilson, in his last week's speech at 

 Trenton, said: "It takes courage for a 

 handful of men to start a battle." I 



hope that all of you members of the 

 Philadelphia Florists' Club will be with 

 me, will be that handful of loyal men 

 to do our best to bring about a larger 

 and more useful national society, worthy 

 of the great cause it stands for. 



PUBLICATIONS BECEIVED. 



("A Popular Dictionary of Botanical Names 

 and Terms, with Their English Equivalents," by 

 (ieorge Frederick Zlmmer, F. R. H. S., F. Z. 8., 

 A. M. Inst. C. E. Published by E. P. ITutton & 

 Co., New York. Size, 5x7 V4 Inches; 122 pages. 

 Price, bound In green cloth, $1.00 net.] 



' * A Popular Dictionary of Botanical 

 Names and Terms," by G. F. Zimmer, 

 will be a valuable assistant even to the 

 few fortunate florists who have been 

 blessed with a thorough botanical and 

 classical education. When their mem- 

 ories suddenly desert them or disap- 

 point them, as the best trained mem- 

 ories occasionally do, this little dic- 

 tionary will be instantly at hand with 

 the correct spelling or meaning — at 

 hand every day and hour, ever ready 

 to respond, after the payment of the 

 one little fee of $1.00. And to the 

 average class of florists, who have only 

 the average business men 's education, 

 but who like to handle the words of 

 their trade intelligently, .just as they 

 handle the tools of their trade — to such 



