46 



The Florists' Review 



Mat 8, 1918. 



8 4^ 



J. J. BENBKB 



F]x>Ri8T AND Decorator 



"?' 



cuoiOR oirr flowbrs. plants and floral dbrions 



roB All OooAsioirs 

 I21tt OLITB STRKKT '^f 



PAGES OF RKTAILSRS' CARDS 



I^HIS department for the cards of Lead- 

 ^ iii£ Ketail Florists— those florists 

 who have the facilities' for filling the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Review's department for Retailers' cards 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



ST. LOUIS. MD. Jlinuary 11, 1913. 



Florists* Publishing Co., f 



Chicago, 111. 



Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. T received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mail and telegraph from 

 Hew York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 20^, the record is as follows: 



Total value of orders 



Less 20f> allowed senders.. 

 Net value of orders. 



$566.00 

 313.20 

 452.80 



Here is an addition of $452.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.20. 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big "P* 

 but that it has three more big "R's" - Readers - Reliability 

 Resultsl 



Yours respectfully. 



The Flower Shop 



813 L Bnadway, CENTRALIA, ILL 



Flowars Dellv«r*d Promptly Anywhar*. 



41 NORTH 

 PHELPS STREET 



STUPPY FLORAL CO. 



Orders executed 

 Missouri, Iowa, Kansas and Nebraska 



ST. JOSEPH, Mo. 



Members Florists' Telegraph Delivery 



Seattle, Washington 



Hollywood Gardons 



1534 SECOND AVENUE 



■EHBEB8 FLORISTS' TKLEGBIPH DILITIBT 



Tonseth Floral Co. 



188 Sixth Street 



mS*" Portland Ore. 



For WISCONSIN Delivery off 



"Home-grown Flowers" 



0«t In touch with 



J. E. MATTHEWSON 



Sheboyiran, Wis. 



Always mention tfie Florists* Review when 

 wcitiag advertisers. 



LORJST 

 KANSAS 



Grower of Choice Cat Flowers. 



Member of Florists' Teleeraph DellTery Association 



ST. LOUIS. 



WICHITA, 



The Southwestern Market. 



The week ending May 3 found the 

 market in a crowded condition. The 

 five wholesale markets had more stock 

 each day than they could dispose of, 

 though business at the leading retail 

 stores was said to be good every day 

 in the week, with plenty of funeral 

 orders to work up. The splendid 

 weather conditions during the week 

 brought out the flowers in large quan- 

 tities, both indoors and outdoors. 



There was an abundance of roses of 

 good quality, the bulk of them being 

 Killarneys. The prices in all grades 

 were decidedly reasonable. Carna- 

 tions, too, arrived in big lots daily 

 from local growers. The best sellers 

 are the Enchantress varieties, the 

 Wards, Beacon and Sangamo. Sweet 

 peas were still of excellent quality and 

 a great many more came in than the 

 wholesalers could dispose of. There 



MILWAUKEE 



WISCONSIN FLORAL CO. 



122 Grand Avenue, Caswell Block, 



will take especially {rood care of your 



WISCONSIN ORDERS 



WRIGirS FLOWER SHOP 



Vf 224 West Fourth St. 



LOS ANGELES, CAL 



Letdiii Retail Flmt ii tke Gtr 



ST. LOUIS, MO. 



WIr 



or Phen* Your Orders to tho 

 HOUSE OF FLOWERS 



Ostertag Bros. 



The Larf est Retail Supply Hevse ia the West . 

 JEFFERSON and WASHINGTON AVE. 



PITTSBURGH, PA., 710 East Diamond St. 



(North Side) 





COUKTESIES 

 EXTENDED 

 TO THE TRADE 



Opn Oiy Mai Ni|ht 



Samuel Murray 



KANSAS CITY, MO. 



913 Qrand Avenuo 



All Orders GiTen Prompt ind Carefnl IttentlOB. 



Member of the Florists' Tplotrr^nh r>«^Hvery. 



Always mention tbe Floriote* Review 

 whon writing advortlsors. 



