Nuvio.MiiKit 14, 1'.)12. 



The Florists^ Review 



25 



lookt'il the crcditahlo displays of tho 

 Jiochostcr I'loial Co. and (ioo. Keller. 

 All iiimiciise jiUuit of Datura suaveolcns 

 in full lilooiii was a striking object in 

 ]\Ir. Keller's exhihit. 



Those who were in attenilance all tlie 

 week tnrniMJ jiway with rehictanee at 

 the last moment, and many visitors 

 were heard to remark, "'i'his show 

 yrows on one.'' This is assnredly the 

 sincerest comidinuMit that could be paid 

 to Messrs. i'itkin and Trantinan, the 

 designers, and to the decoration com- 

 mittees under l\ .1. Keller, who carried 

 out the details so thorou<ihly. 



While the attendance was larjic every 

 day, the banner day was i''riday. There 

 were 7,(liMl |iaid admissions. 



Schuyler Arnold. 



FLORISTS' CLUBS OF AMERICA. 



ISiiimiiiiry of ;i piiiicr liy .[. otio Tliilow. (if 

 l'lnl,i(l(l|ilnM. ii'.-i(l lii'fiirc the liostmi Canlciicis' 

 Mini I'lmists' (lull. .\ovciiili( r II. IIIIL'. | 



Xo oth(>r ]irof(>ssion is so rc'sourceful, 

 none so \arie(l and iuteresting, nor has 

 there been in any other sphere of man 's 

 occupation \ho jtossibijity of develojiin^ 

 a condition of the jieople of our land. 

 Are we not the jirojectors of the civic 

 condition in the localities where we 

 are located.' It is in your power to 

 <dian<re Sodom into Kden and ))rinjf 

 order out of chaos. 



Advancement Through Affiliation. 



That tluM-e has been advancement 

 through attiliation there is no doubt, 

 as we lni\e seen the progress of our 

 business within the last decade. Tf 

 our (dub and so(dety afliliation does no 

 more than to bioaden our minds, widen 

 our princijde and awaken our interest 

 one for another, it does much toward 

 tlie uplift of our florist brother in the 

 remote ].arts of this yreat land and 

 even abroad. Tt was said to me by one 

 of the American visitors to the London 

 fl()wer show that he was in company 

 with an Knylish yrower fi;oing to visit 

 another grower who lived a short dis- 

 tance away when he said, "This is niv 

 first visit to mv neighbor, and we have 

 beeii iiearlv side by side for many 

 years." Th(> .\nierican grower said, 

 "Do you nu'an to t(dl nu> that vou art" 

 not more conyenial and neiyhborlv than 

 that.' In America we could not afford 

 to do that. If we do not learn from 

 our neifihbor, it is a blessed thinj: that 

 he can learn from us. ' ' 



in my en>,r;mements with civic clubs I 

 rar(dy find a florist interested, but many 

 of the best bolies of our land are active 

 in th(> betterment of the surroundings 

 of all (dasses by the su«^r,'stion of bet- 

 ter horticultural conditions. Surely 

 this is a biaiHdi that the tlorist should 

 be concerned in. These .dubs and asso- 

 ciations would W(dconie the advice and 

 ••onj.eration of the florist in the com- 

 niunities wh.>re better civic conditions 

 are })ein- advocated. Let us in some 

 modest way demonstrate to the publi( 

 that our business, the cultivation of 

 plants and flowers, concerns evervbody, 

 and by our earnest interest in oiir iiro' 

 fession awaken the latent love for flow- 

 ers in others Never, when the season 

 will permit. l,.t us b(. without a flower 

 upon the coat lapid. 



The Use of Publicity. 



Tan we measure the ijooil that will 

 result from the recent move of the Xcw 

 ^ork Florists' ("lub in its publicitv ef- 

 fort? It is one of tht> most stiniulat- 

 in;; enter|prises entered uimn in the last 



J. Otto Thilow. 



quarter century. The f)resent results 

 will not warrant the assertion, but the 

 indications are far beyond a prophecy. 



Tt reminds us that we are not alto 

 jjether awake to many things in whiidi 

 we miyht interest the public. Let every 

 florists' (dub in this country b(> awake 

 to what mi^ht be done in its locality. 

 Fall in line with the Xt>w Vork (dub, 

 and let us b(> altoyether in one nio\(', 

 universal, the country over. Create the 

 demand. 



.\s a source of information, 1 liaxc 

 written to the secretary of excry (dul( 

 and asso(Matio!i in the couiitiy, as far 

 as I could secure their names. I wante<l 

 information as to what tlie (dubs were 

 doiufj ill publi(dty, and also in\ ited 

 tlieir suyyestions as to what iniyht be 

 condu(d\'e to the f uitlu^raiice (d' the 

 tlorists' busiiN'ss. b'esponses haxc come 

 from a small portion of the fifty in- 

 (piiri(>s sent out. but the answers thus 

 far received are most gratify iuy. In 

 several instances the |iublicity commit- 

 tee is sujiidyini; arti(des e\'ery week for 

 newspajier publication, somethini; su<;- 

 yestive of abundant bloom at the dif- 

 ferent seasons. In another case a 

 florists' (dub is fosteriiii;' a s(diool ^^ar- 

 den contest, under the direction of the 

 \\'oman's Clult. .Another (dub colle<ted 

 !fi.'!l)() from florists for Mothers' day ad 

 \(^rtisin^ in street car, newsp.aper and 

 wagon banii(M-s. They report tlie re 

 suits ar(> wonil(>rful. 



Making Clubs Interesting. 



In coiudusion I wish to emphasi/e that 

 whatever you d(d>ate in the (duli, you 

 should consider seriouslv the matter of 



production and prices. l''irst-(dass stock 

 will always find a market. We don't 

 wish to stop there. Moderate jirices 

 will influence the masses and, if pos- 

 siide, <;et a flower into the hands of 

 every man. woman or (diild. Kncour- 

 aj;e the use of flowers at every func- 

 tion in the home, the festive hall and 

 luiblic demonstration, and by all means 

 let th(» iniblic know that vou are a 

 florist. 



.Make your (dub actixc. Have ai- 

 essay committee that can prepare, with 

 the assistance of those who are capable, 

 some pajier or talk on topics of inter- 

 est. This committee is the most im- 

 portant of the (dub. The c()iiiniitte(» on 

 jiames should keei> the (lubroom active 

 and in a spirite(l mooil. Mncourage e.x- 

 hibitions at the meetings. Hax'e occa- 

 sional outings dining the summer, and 

 don't leav(> the girls at home. 



What 1 ha\(' learned in my jiersonal 

 toiudi with my tlorist brethr(>n of the 

 I'liiL-Kbdjdiia l-'lorists' ( bib is the on(> 

 paramount thought of doing whatever is 

 best for the advancement of the busi- 

 ness and broad(Miiiig the horticultural 

 realm; to make optimists, to use the 

 (dub as a safety \al\e and engender 

 personal f(>(dings condiici\e to good 

 friendship, and infus(> a g(Miiality into 

 thos(> with whom we associate. This 

 genial temp(>rament is usually (diarac- 

 teristic of the florist. His life should 

 be resplendent and aglow with (dieer, 

 because his occupation is in touidi with 

 nature's sweetest pro<lu(t. 



Reading, Pa. — .John ('<. (liles 



run- 



ning a ( ailillac touring car, liU.'i model. 



