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32 



The Florists' Review 



NOVEMBEH 14, 1912. 



miracles, and it has been and always 

 ■will be impossible for the flower stores 

 to dispose of undue masses of flowers 

 brought forward by climatic conditions. 

 It is possible, however, for the retailer 

 to watch the trend of the markets, so 

 as to aid to the fullest extent in the 

 disposition of the largest possible quan- 

 tities of stock at the most favorable 

 time. 



It is unreasonable- to expect that the 

 erection of greenhouses may proceed 

 at the same enormous rate as in the 

 last few years. It will be far better 

 for the grower to produce more beauti- 

 ful and varied varieties, and for the 

 retailer to perform his mission of in- 

 stilling the love of flowers in American 

 hearts, so that the flowers will be found 

 in the homes of all, in uninterrupted 

 beauty, fragrance and refinement. 



HBEPES' STORE AND AUTO. 



The accompanying illustration shows 

 the store of Heepe's Sons, Akron, O. 

 The store is at 26 South Main street, 

 and the members of the firm are E. A. 

 Heepe and Henry Heepe. "Flowers by 

 Telegraph" is the neatly framed card 

 in the window. 



Heepe's Sons believe that an auto- 

 mobile for delivery is an absolute neces- 

 sity in the florists' business, where 

 there are frequent telephone calls that 

 require immediate delivery at a consid- 

 erable distance. This they find can be 

 done with the automobile much more 

 quickly than by any other method. 

 Finding themselves unable to buy just 

 such a car as was wanted, Heepe's Sons 

 purchased a Buick chassis and had a 

 body built in accordance with their 

 own design and to correspond with the 

 style of their wagons. The body was 

 made heavy enough to overcome all the 

 jars and vibrations which are so unde- 

 sirable when it comes to delivering 

 funeral work and blooming plants. The 

 body is black with the lettering in gold, 

 making one of the showiest cars on 

 Akron's streets. 



NEW YOBK. 



The Market. 



Business with the retailers begins to 

 show encouraging improvement and a 

 more cheerful atmosphere prevails. But 

 the wholesale market is still dominated 

 by the chrysanthemum and an immense 

 accumulation of all kinds and sizes 

 was seen as last week closed. Cellars 

 and ice-boxes were crowded. Cold stor- 

 age was utilized for many blooms and 

 evidently there will be no shortage for 

 Thanksgiving. There is much splendid 

 stock arriving daily, and of potted 

 mums there is no end. The asking price 

 Saturday night was $5 to $8 per hun- 

 dred for blooms that readily sold at $3 

 per dozen a couple of years ago. Amer- 

 ican Beauties are firm at 25 cents to 30 

 cents each for the selected. The sup- 

 ply is not overabundant. All roses 

 have firmed up somewhat during the 

 last few days and promise better values 

 after the mums are over. This is the 

 rpse age, as one wholesaler termed it, 

 and the new ones are especially awaken- 

 ing public interest. Milady, Mrs. Shaw- 

 yer, Mme. Russell, Sunburst, Radiance, 

 Irish Fire Flame, Lady Stanley, and 

 more to follow, all are selling well. The 

 older varieties of roses are now at their 

 best and prices are generally on the up 

 grade. 



Violets improved in price and qual- 

 ity toward the end of last week, and 

 sacrifices ceased. One expert predicts 

 the specials will reach the dollar mark 

 for Thanksgiving. Both valley and 

 gardenias advanced a little for the top 

 grades. Carnations are now superb and 

 abundant, but prices are disappoint- 

 ingly low for the growers, only the new 

 varieties going above $2 per hundred. 

 There seems to be no cessation in the 

 orchid flow. The market was simply 

 crowded with them all last week. Stock 

 sent out to sell at $40 per hundred 

 came back to the wholesalers untaken. 

 The retail window dressers are making 

 good use of the surplus. The oncidiums 

 are especially effective in this line. 



Club Meeting. 



Chrysanthemum and ladies' night 

 combined drew an attendance of over 

 200, nearly half of whom were of the 

 gentler sex, at the club meeting Novem- 

 ber 11. It was the most enthusiastic 

 meeting of the year. The exhibits were 

 a fine assortment of chrysanthemums 

 from Traendly & Schenck; Matchless 

 carnation, from the Cottage Gardens; 

 Wm. Eccles, from Scott Bros.; roses 

 from J. J. Brozart, and Jerusalem cher- 

 ries of the new variety from Arthur T. 

 Boddington, 



Chaifman Hendrickson reported en- 

 couraging response as to the value of 

 the Hallowe'en publicity effort of his 

 publicity committee and displayed the 

 colored placard to be used for Thanks- 

 giving. Funds are solicited, especially 

 from the retail fiorists, who are most 

 directly benefited. 



The nominating committee announced 

 its selections of candidates for office|K 

 for 1913, as follows: f 



For president — Messrs. Bunyara, 

 Duckham, Siebrecht and Manda. Mr. 

 Manda expressed his appreciation of 

 the loyal support accorded him and 

 withdrew. 



For vice-president — Messrs. Hendrick- 

 son, Qonaldson and Fiesser. 



For secretary — Messrs. Young, Ken- 

 nedy and De Forest. 



For treasurer — Messrs. Rickards, 

 Schenck and Kessler. 



For trustees — Messrs. Traendly, Tur- 



ner, Weathered, Miesem, Froment, Bod- 

 dington, Pierson, Hornecker, Sheridau 

 and Langjahr. 



The committee of awards which vis- 

 ited Mr; Totty's greenhouses last week, 

 to pass upon the merits of the rose 

 Mrs. Shawyer, gave it a record of 

 ninety and one-sixth poifits. 



Harry Good, Orange, N. J.;^ J. H. 

 Andrews, Mt. Kisco, N. Y.; Wil ham 

 Saville, Bergenfield, N. J.; Leo Klein, 

 J. C. Gorman and Adolph Hammer- 

 strom, of New York, were elected to 

 membership and the following were pro- 

 posed: W. W. Rich, U. Cutler Ryerson, 

 J. F. Anderson, Walter M. Bishop, J. B. 

 Jackson, W. F. Kline, A. Hickerson. 

 C. Matherton, Phinneus Allen, Claude 

 Tyler and A. T. Bunyard. 



A courteous invitation of the Cook 

 County Florists' Association, of Chi- 

 cago, with reference to bowling privi- 

 leges, was received and referred to the 

 club's champion bowler, Robert E, 

 Berry. 



The pink rose exhibited by Mr. Bro- 

 zert was declared by Messrs. Totty, 

 Simpson, Miller and Prince to be Mme. 

 Jules Grolez, and entirely distinct from 

 Mrs. Shawyer. Vases of each will be 

 shown at the December meeting. 



An interesting musical and dancing; 

 program followed the business meeting, 

 the talent being furnished by Charles 

 Schenck. A splendid collation wa» 

 served the ladies, the courtesy being 

 extended them by Frank H. Traendly, 

 his firm also presenting every lady with 

 one of its prize chrysanthemums. The 

 house committee served the club mem- 

 bers with an elaborate turkey lunch, 

 with many varieties of liquid nourish- 

 ment. 



Various Notes. 



The flower shows in this vicinity have 

 been unusually successful this season. 



New York will be well represented at 

 the convention of gardeners at Newark 

 November 18 and 19. Harry A. Bun- 

 yard and P. O'Mara have places on the 

 program. 



Julius Roehrs, Sr., returned last week 

 from a month's holiday in Trinidad. 

 The chrysanthemum show in the Amer- 



Store of H. Heepe's Sons, Akron, Ohio. 



