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80 



The Florists' Review 



NOTBMBEB 14, 1912. 



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Pacific Coast Department 



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FOBTLAND, OBE. 



The Market. 



Business is moving along in a quiet 

 way. There is nothing special trans- 

 piring, but it is the constant business 

 that gets results. There is plenty of 

 stock for everybody. The dark, cloudy 

 weather for the last few weeks has af- 

 fected the roses in several ways; Maids, 

 especially, are showing these effects. 

 Mums are of better quality each day, 

 with a good variety of color. For min- 

 iature and pompon varieties there has 

 been an unusual demand; in fact, the 

 demand exceeds the supply. Lilies are 

 practically out of the market. Locally 

 grown violets are scarce; the California 

 product is useful for emergency cases. 

 Valley and orchids are almost out of 

 the market, though there is a brisk de- 

 mand. Ferns and palms also move well 

 as the season advances. Lorraine be- 

 gonias find ready sales, being the best 

 available blooming plants. 



Various Notes. 



Everything is in readiness for the 

 flower show November 15 and 16, at 

 the Armory. A large attendance is ex- 

 pected. Flowers will be sold for the 

 benefit of the Fruit and Flower Mis- 

 sion, and a percentage of the other re- 

 ceipts will also be given to this chari- 

 table organization. E. E. C. 



LOS ANGKLES, CAL. 



%■/:- 



The Market. 



With the one exception of white out- 

 door carnations, all stock is plentiful 

 at time of writing and by the time 

 these notes appear the carnations may 

 also be in the running again. Boses, 

 both outdoor and indoor, are excel- 

 lent, Winnie Davis being in magnifi- 

 cent shape, also the Cochets. Beauty 

 is more plentiful and good. My Mary- 

 land is up to its regular form and the 

 Killarneys are improving right along. 

 There are still large quantities of mums 

 arriving, Jeanne Nonin, the well known 

 white, being magnificent. Sweet sul- 

 tan is fine, the varieties being clean 

 in color and of good substance, ^^t? 

 cactus dahlias continue fine for window 

 and store display, while the pretty little 

 Cecil Brunner roses are quite indispen- 

 sable. Violets are better than a week 

 or two ago, but they cut little figure in 

 the market. Japanese growers now 

 have this product practically to them- 

 selves and are peddling them around to 

 all the stores, wholesale and retail. Val- 

 ley runs about even with the demand, 

 excepting when a number of weddings 

 occur. Then Cecil Brunner roses, or- 

 chids or other small flowers have often 

 to be substituted. Orchids continue 

 to arrive in good condition from local 

 men and the northern stock' is also 

 better than formerly. Among the 

 smt^l flowers used, Marguerite Mrs. F. 

 Sander is again to the fore. Large 

 quantities of artificially colored stock 

 are being used, the red ruscus being one 

 of the most attractive. Smilax arrives 

 in considerable quantities, but a good 



ARE YOU SATISFIED? 



Any florist on the Pacific coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Eeview to 

 let the buyers know where stock is to 

 be found. This way: 



We have found advertising in Tlie 

 Beview to be very satisfactory. We 

 have had orders from all parts of the 

 United States, as well as from the Pa- 

 cific coast, showing that your valued 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send it to 

 The Review.— Hogan & Eooyman, 

 Oakland, Gal., October 3, 1912. 



deal of it is spotted from sunburn. 

 Plumosus and Sprengeri are both plenti- 

 ful and good and there is a brisk de- 

 mand for huckleberry. Brake fern is 

 scarce at times and the quality is noth- 

 ing extra. 



Various Notes. 



The oflBeers of the Los Angeles Coun- 

 ty Horticultural Society evidently 

 thought more of the election, Novem- 

 ber 5, than of the monthly meeting, for 

 a number of members, assembled out- 

 side Kruckeberg's hall, got tired of 

 waiting for the oncers to turn up and 



at last gave it up and departed for 

 home. Such an occurrence certainly is 

 bad for the society. At least the mem- 

 bers should have been advised of the 

 fact that no meeting was to be held and 

 this would have prevented several of 

 them coming from long distances only 

 to find ^ locked door with a number of 

 their associates outside it. 



The Los Angeles Evergreen and Cut 

 Flower Supply Market is getting settled 

 in the new quarters on Fourth street. 

 Tony Tassano, the energetic manager, 

 is delighted with the business done so 

 far this season. The firm supplied the 

 decorations at Fiesta park for the culi- 

 nary show, redwood and palm leaves 

 being used. The Eoserie Flower Store 

 had the contract for the work. 



C. E. Houdyshel, of Pomona, has 

 some attractive hybrids of German and 

 other irises, the result of his own 

 crosses. He is also working on hymeno- 

 callis, amaryllis and other lilaceous sub- 

 jects and has achieved some interest- 

 ing results already. 



Inquiries of the H. N. Gage Co. seem 

 to foreshadow a good season's business. 

 When out-of-town retailers begin to 

 send in Christmas orders the first week 

 in November it looks like good busi- 

 ness. The arrival of large importations 

 of colored and natural immortelles kept 

 everyone busy here this week. 



E. Fenick, of Long Beach, who is a 

 frequent buyer in this city, reports 

 trade good. 



A SQUARE DEAL TO ALL 



It makes no difference to us whether your order calls for a dollar's worth or a hundred dollars, 

 whether *ou are heie In Los Angeles or away In Texas or Nevada. Every order entrusted to us will 

 have the same care. We say without fear of contradiction that we are the 



LARGEST SHIPPERS OF CARNATIONS AND VIOLETS 



In Los Angeles and we ask you to send a trial order for these or any other stock. 



^o'rtt?' 751 So. Broadway, Los Angeles, Cal. 



Telephone Main 2987: Home F. 2604 



S. MURATA & CO. "'"'""" 



Mention The Review «aer voa write 



Kentia Forsterlana 



Fine, healthy pot stock, in 5-incb : 



18 inches hLerh i0.50 each 



24 inches high 76 each 



80 inches high 1.00 each 



Cash from unknown parties 



HOWARD & SMITH 

 Ninth and Ollv* StoM Lo* AnK«l«*f Cal. 



Mention The Review when yog write. 



BUY FRON THE GROWER 



Hothouse Roses . . . .$3.00 to $6.00 per 100 

 Hothouse Carnations 2.C0 per 100 



Strictly fresh stock, carefully packed. 



WALTER ARNACOST, Ocean Park, Cal. 



Mention The Review when yon write. 



J. A. Bauer Pottery Co. 



416 ti 421 Aveiie 33, Lh Aifdet, CiL 



Carry a large stock of nice Red Pots. 

 All orfers shipped promptly. 



Lar£«at Pottery on Pacific Coaat. 



41wa7a mention tbe Florista' Review 

 ^rben wiitlnB edTartlsera. 



FLOWER POTS 



Yoa want tbe best. Why buy Inferior pots 

 when yoa can get the best at the same price? 

 Write for price list and samples today. 



Standard Pottery Co. 



6Sa-54 S. Orlffln Ave., Los Ancelea, Cal. 



Mention The Review when yon write. 



SHASTA DAISIES 



Vary Stronc DIvlalona 



$1.60 per 100: $10.00 per 1000; $80.00 per 10,000. 



ASPARAGUS PLUMOSUS 



SeedUnRS $ l.OOperlOO: $ 7J50perlOOO 



From 3-lnch pots 4.00 per 100; 36.00 per 1000 



Strong field plants 16.00 per 100; 125.00 i)er 1000 



Diamond HiD Nniiery, ''£^s"^„««fi« ^Xf;- 



Mention The ReTlew when yon write. 



HIBISCUS 



3 colors, 4-ln. pots. 18 in $0.16 



Lantanas, 4 colors, quarts, 12 in 07 



Avocados, 3-in. pots, 8-in 12 



Bougalnvillea Lateritia, gal., 24 in 1.60 



Bousrainvillea Sanderiana, 2-in. pot, 10-in 08 



Mnsa Ensete, 5-in. pot, 15 in 16 



Jacaranda, 5 tral- cans, 6 ft 60 



PIONEER NURSERY, Monravii, Cal. 



Mention The Review when ron write. 



