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The Florists' Review 



NOTBMBBB 21, 1912. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editor and Manaokb. 



PUBLISHED EVBBY THUBSDAT BT 



The FLORISTS' Publishing Co- 



580-560 Caxton BnUdlns, 

 ) 008 Soath Dearborn St., Chlcaso. 



Telsphonk, Harbison 5429. 



bxoibtkbxd oabuc addbk88. ixobtikw. ohioaoo . 



New Tobk Office: 



1310 Forty-Ninth St... Brooklyn, N. Y. 



Tei^fhonk. 2632 W. Borough Park. 

 J. Austin 8iiaw, Manaqkb. 



Snbscription price, tl.00 a year. To Canada, $2.00 

 To Europe, $2JS0. 



Advertising rates quoted Upon request. Only 

 strictly trade adTertislng accepted. 



A.dTertl8emeDt8 must reach us by S p. m. Tuesday, 

 to insure insertion in the issue of that week. 



Entered as second class matter December 3. 1897. 

 at the post-office at Chicago, 111., under the act of 

 March 3, 1879. 



This paper Is a member of the Chicago Trade 

 Press Association. 



CONTENTS. 



The Autumn Flower Shows 9 



— Cleveland (lUus. ) 9 



— Toronto 12 



— Portland, Ore 12 



— BufTalo 12 



Carnation Princess Daemar (lUus.) 13 



Civil Service Examinafions 13 



Roses — Rose Irish Fire Flame. . . ., 14 



— McGredy's New Rose (lllus.) 14 



— The Leading Rosarlan 14 



The Old-Fashloned Bouquet (lllus.) 15 



Gardeners' Convention 15 



Orchids — Seasonable Notes 16 



-^Blighted Cyprlpedium Buds 17 



Bassett & Washburn's Plant (lllus.).: 17 



A Start in Gladioli 17 



Calla Leaves Spotted 18 



Bulbs Booting Poorly 18 



Daphne Indies 18 



Dayton, O 18 



New York 18 



Louisville, Ky 19 



Rochester 19 



Providence 19 



Detroit 20 



Washington 20 



Obituary— Walter S. Nlchol 20 



— George F. Ditzenberger 20 



— Arthur Harbison 20 



News, Notes and Comments 2L 



Steel Filings In the Soil 22 



Why Advertising Pays, .i 22 



Chicago 22 



St. Louis 27 



Springfield. Mass 28 



Denver. Colo .SO 



Philadelphia 32 



Boston 35 



Hartford, Conn 40 



Nashville, Tenn 44 



Cincinnati 46 



Yonkers 48 



Columbus, O 48 



Steamer Sailings .W 



Seed Trade News .52 



— Valley Pips 54 



— Enforcing the Quarantine 54 



— Western Canners In Session 56 



Baltimore 58 



Minneapolis 58 



Vegetable Forcing — Storing Celery 60 



Pittsburgh, Pa 60 



Pacific Coast Department 62 



— Tacoma, Wash 62 



— Spokane, Wash 62 



-:- Los Angeles, Cal 62 



— San Francisco 64 



— Seattle 65 



— Portland, Ore 66 



Nursery News 72 



— Pecan Orcharding (lllus. ) 72 



Paris, Tex 76 



Nashville, Tenn 76 



Kansas City 78 



Glen Cove, N. Y 80 



Bowling — At Chicago 82 



— At Milwaukee 82 



Indianapolis ; 84 



El Paso, 111. 86 



Orange, N. J 96 



Chrysanthemum Society 96 



Greenhouse Heating 98 



— Sire of Boiler ■. 98 



-r- Amount of Radiation 98 



Waterloo, la 100 



Atlanta, Ga 102 



Milwaukee 104 



Higlitstown, N. J. — At the flower ex- 

 position recently held in the rooms of 

 the Hightstown Improvement Associa- 

 tion, the following florists of the town 

 acted as judges: M. C. Black, C. J. 

 Rosz^ J. P. Johnson, E. W. Norton 

 and Wilson Peer. 



SOCIETY OF AHERIOAN FLORISTB. 



Incorporated by Act of Oongreu, March 4, 1901. 

 Officers tm 1912: Preaideot, R. Vincent, Jr., 

 White Marsh, Md.; Tlce-presldent, August Poehl- 

 mann, Morton Orove, IlL: secretary, John Young. 

 64 W. 28th St.. New York City; treasurer, W. F. 

 Kastlng, Buffalo, N. Y. 



Officers for 1918: President, 3. K. M. U 

 Farquhsr, Boston, Mass. ; vice-president, Theodore 

 Wlrth, Minneapolis; secretary, John Young, B4 

 W. 28tb St., New York City; treasurer, W. F. 

 Easting, Buffalo. 



Third Nstlonal Flower Show, New York, April 

 B to 12. 1918. 



Index to Advertisers 



Page 106 



Eesults bring advertising. 

 The Eeview brings results. 



Why is it so many florists are con- 

 stantly striving for cheapness and quan- 

 tity instead of quality? Why not look 

 up, instead of down? 



A SUMMARY of the New England 

 plant quarantine order of the Federal 

 Horticultural Board appeared on pages 

 90 and 92 of last week's issue of The 

 Eeview. 



From the number of handsome blotters 

 enclosed with The Eeview 's incoming 

 mail, it appears that the ink absorber is 

 a favorite method of advertising with 

 the average retailer. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Capable assistants are in request in 

 all departments of the horticultural 

 trades, but in most other lines as well 

 it is necessary to select wisely, educate 

 slowly and pay well to get and hold a 

 competent staff. 



E. WiENHOEBER, Chicago, whose trade 

 is among the best class of flower 

 buyers, says he already can note the 

 waning popularity of the single and 

 pompon mums. He thinks it due to 

 their having been used so universally 

 this season and last. 



Why is it the fellow whose service is 

 nowhere near so good as yours still gets 

 some trade, perhaps some trade you 

 ought to get but don't? It's because 

 he is a busy little hunter for buyers 

 who either don't know or don't care 

 what they do with their money. 



When a florist can clean up his debts 

 once each month and have a surplus he 

 then is ready to expand his business, 

 building on a firm foundation. Until 

 he can pay current bills promptly he 

 should curtail his expenditures and look 

 carefully to his own credits and collec- 

 tions. 



A MAN who says he has information 

 on the subject asserts that the quantity 

 of ruscus imported this year and avail- 

 able for dyeing is four times the quan- 

 tity available last year, while the de- 

 mand certainly is ten times stronger. 

 Furthermore, as much ruscus as was 

 used last year at Christmas has already 

 been consumed this season. 



STEEL FILINOS IN THE SOIL. 



A gentleman here has asked me 

 whether steel ^ings put in the ground 

 around hydrangeas would change their 

 color. He said a traveliog man had 

 told him that is why the growers get 

 so beautiful a color in , hydrangeas 

 around Baltimore. He had heard this 



from a florist. Can you enlighten me 

 on the subject, so I can tell him whether 

 there is any truth in the statement or 

 not? G. D. R. 



Some growers claim that, by the use 

 of iron or steel filings in the soil, pink 

 hydrangeas can be changed to blue. 1 

 have not verified this myself, but it 

 seems to be quite generally agreed that 

 the presence of iron in some form in 

 the soil does heighten or change the 

 color of the flowers. Alum has also 

 been used for the same purpose with 

 similar results. I would suggest mixing 

 some of the steel filings in your soil and 

 marking the pots containing them, so 

 as to test the correctness of this theory. 



0. W. 



WHY ADVERTISING PAYS. 



We once heard of a publisher whose 

 edition was one copy for each adver- 

 tiser — and we were told that his ad- 

 vertisers, though not numerous, were 

 satisfied — but nowadays most advertis- 

 ers want to know not only how many 

 copies are printed, but what the read- 

 ers think of a publication. Here is 

 what four subscribers to The Eeview 

 had to say when they sent in renewals 

 one day last week: 



I count The Review among my best friends and 

 would dislike to miss a single copy. — W. M. 

 Vary, College Park, Ga., "November 11, 1912. 



The Review grows better with each Issue and 

 I would feel lost without its weekly visit. — Nellie 

 Goodge, EvansvlUe, Ind., November 11, 1912. 



A greenhouse without The Review would be like 

 a ship without a rudder. — F. Rhodes, Hartford. 

 Wis., November 11, 1912. 



I am one of the subscribers who have received 

 every Issue of The Review. The paper shows 

 what rapid strides our business In general has 

 made. I am most distinctly pleased with the 

 foremost trade paper. — F. J. Fillmore, St. Louis. 

 Mo., November 11, 1912. 



CHICAGO. 



The Gkeat Central Market. 



The most important change in the 

 market during the last week has been 

 the gradual decline in the average 

 prices returned to the growers. The 

 volume of business increased toward 

 the end of last week but the receipts 

 were so heavy that prices were below 

 what have been recorded thus far dur- 

 ing the chrysanthemum season. The 

 present week opened with no improve- 

 ment in the demand and such large sup- 

 plies of stock that prices scarcely could 

 be said to be holding steady. There 

 may be three exceptions to the story 

 of declining averages. Most important 

 of these is Beauties, which are not in 

 specially large supply, and for which 

 excellent prices are being received; in- 

 deed, it is doubtful if Beauties ever 

 brought better prices in quantity dur- 

 ing the height of the chrysanthemum 

 season. Also, the price of orchids is 

 firm. The heaviest of the autumn crop 

 is off, though there still are plenty of. 

 fancy cattleyas for those who are will-'' 

 ing to pay the prices that were con- 

 sidered usual in the days before or- 

 chids became so heavily grown as they 

 now are. Also, violets show no special 

 decline in price, due more to prices al- 

 ready having been on rock bottom 

 rather than to any special increase in 

 the demand. The suppljr ratljer exceeds 

 the call. tri.iH 



Chrysanthemums which, early in the 

 season, were realizing better prices 

 than in recent years, have retrograded 

 to the point where values are about the 



