62 



The Florists^ Review 



NOVEMBBK 21, 1912. 



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Pacific Coast Department 



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TACOMA, WASH. 



The Market. 



With the presidential election over, 

 those of the florists who became Pro- 

 gressive and otherwise may now settle 

 down to business again. Trade has 

 been good, but there seems to be an 

 oversupply of the midseason varieties 

 of mums, some of the growers going in 

 too heavily for some of these varieties. 

 Consequently the prices are hardly 

 holding up to those of former years. 

 Carnations are none too plentiful, but 

 are of good quality. Violets are be- 

 coming more abundant. Boses are 

 scarce and bring good prices. 



Various Notes. 



The Woodland Floral Co. is sending 

 in a fine lot of mums. 



Mrs. Watson is starting a new store 

 on C street, in the Chamber of Com- 

 merce building. The old store in the 

 Public Market will be continued under 

 the management of Miss Watson. 



The Fife Floral Co. has opened a 

 retail store in the D Street Market and 

 will do a general flower business there. 



The California Florists have just fin- 

 ished extensive improvements at their 

 store on Pacific avenue. 



The Florists' Club held its regular 

 meeting November 7. Much business 

 came before the meeting. A visit was 

 planned to the greenhouses of the 

 Hollywood Gardens, November 24. The 

 following papers are to be read at the 

 next regular meeting, December 5: 

 "The Growing of Chrysanthemums," 

 by Ed Goldsack; "How to Grow 

 Lilies," by Mr. Sanford. All members 

 are requested to be present on that 

 date, for the election of officers for the 

 ensuing year. J. L. S. 



SPOKANE, WASH. 



The Market. 



Business for the first part of Novem- 

 ber has been good and, while there have 

 not been so many good funeral orders 

 to fall back on, yet the cash sales have 

 been better. But it has been hard to 

 get what good stock is worth. Chrysan- 

 themums have been plentiful in all 

 grades and colors and the local supply 

 has more than been enough to supply 

 the demand. Cari^tions have been 

 none too plentiful and every day uses 

 up the supply. Home-grown violets are 

 beginning to be more plentiful and can 

 always be sold in preference to the 

 California product. Roses have been 

 a little off crop and, with the exception 

 of white, have not been overplentiful. 



Various Notes. 



A. Eahn, of Portland, spent a day 

 visiting the greenhouses and carried 

 home a few nice orders. Incidentally 

 he was boosting for the big flower 

 show pulled off in Portland. 



H. G, Evans, recently of Chicago, has 

 taken the position of designer and 

 decorator with H. E. Reimers, and the 

 windows of the Reimers' Floral Art 

 Shop show a decided improvement. 



Mr. Donart and Mr. Lewis, of Coeur 



ARE YOU SATISFIED? 



Any florist on the Pacific coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Review to 

 let the buyers know where stock is to 

 be found. This way: 



We have found advertising in The 

 Review to be very satisfactory. We 

 have had orders from all parts of the 

 United States, as well as from the Pa- 

 cific coast, showing that your valued 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send it to 

 The Review.— Hogan & Koosmian, 

 Oakland, Cal., October 3, 1912. 



D'Alene, were recent visitors. Mr. 

 Lewis has just purchased an interest 

 with Mr. Donart, and is a recent ar- 

 rival from Aberdeen, Wash. Mr. Donart 

 has just completed a range of four 

 houses 32 x 140 feet and will start out 

 with a crop of vegetables and plant to 

 flowers next season. 



The Spokane Greenhouses are send- 

 ing in some fine cyclamen plants and 

 cut chrysanthemums. They report trade 

 brisk for such a young organization. 



The Spokane Florist Co. has the new 

 automobile delivery wagon out. It is 

 painted in a light green with silver 

 lettering, and is quite conspicuous on 

 the street. 



Eugene Szuchiewicz, of the Spokane 

 Florist Co., has been wearing a broad 

 smile of late, the occasion being the 

 arrival of a fine baby girl at his home. 



J. P. Brittan, representative of the 

 Asiatic Export & Import Co., of Seattle, 

 was calling on the trade taking orders 

 for baskets, etc. C. T. K. 



LOS ANGELES, CAL. 



The Market. 



Stock has been plentiful in all varie- 

 ties, but it cleans up well and there has 

 been no glut. Indoor chrysanthemums 

 are practically over for the season in 

 this locality, but they continue to ar- 

 rive from the north. Outdoor mums 

 are useful for filling in for funeral 

 work, centaureas at 50 cents per dozen 

 not covering enough space in the 

 cheaper class of trade. Indoor roses 

 are. not particularly good for the sea- 

 son, except in a few cases. Beauties 

 are poor in color, but the foliage is 

 good. Gardenias are in fair supply, 

 the quality being good, but the stems 

 short as yet. The outdoor carnations 

 are elegant, the Choate variety espe- 

 cially being attractive, while Fair 

 Maid, with large flowers and stems 

 sixteen inches long, are surely good for 

 outside stock in November. There is 

 more variety in orchids, but the number 

 of flowers to be had is limited. I 

 recently noticed fine blooms of the good 

 old Lselia grandis tenebrosa in a re- 

 tailer's window, and it attracted con- 

 siderable attention, but I question if 

 it is suitabile for use as a cut flower. 

 Cattleya labiata is not plentiful or par- 

 ticularly good this season. Valley is in 

 good shape and cleans up well. Cen- 

 taureas are particularly good now, the 

 color clear and bright and the flowers 

 large. The violet situation is about as 



A SQUARE DEAL TO ALL 



It makes no difference to us whether your order calls for a dollar's worth or a hundred dollar*, 

 whether jou are here In LiOS Angeles or away in Texas or Nevada. Every order entrusted to us will 

 have the same care. We say without fear of contradiction that we are the 



LARGEST SHIPPERS OF CARNATIONS AND VIOLETS 



in Los Angeles and we ask you to send a trial order for these or any other stock. 



S. NURATA & CO.K^tt?.'' 7S1 So. Broadway, Los Angeles, Cal. 



Telephone Main 2987; Home F. 2604 



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