24 



The Florists' Review 



November 28, 1912. 



THE FLORISTS' REVffiW 



G. L. GRANT. Editob and MANAaKB. 



PUBUSHBD KVKBT TH0B8DAT BT 



The FLORISTS' Publishing Co 



530-560 Caxton BuUdtnK. 

 508 South Dearborn St., Cbicaso. 



Tklkphone, Harrison 5429. 



bxaibtkbxd oablk adobx8s, ■xobyix'w. ohioaqo 



Nkw Tobk Office: 



1310 Forty-Ninth St Brookljm, N. Y. 



Tkiaphonx. 2632 W. Borough Park. 

 J. Austin 8haw, Manaqbb. 



Subscription price, tl.00 a year. To Canada. (2.00 

 To Europe. $2J50. 



Advertiglng rates quoted upon request. Only 

 strictly trade advertlBingr accepted. 



AdvertisementB must reach us by S p. m. Tuesday, 

 to Insure Insertion in the issue of that week. 



Entered as second class matter December 3. 1897. 

 at the post-office at Chicago. 111., under the act of 

 Blarch 3. 1879. 



This paper Is a member of the Chicago Trade 

 Press Association. 



OONTENTS. 



The Art of Flower Arrangement 11 



— The Conventional In Art (lllus.) 11 



Going the Limit 12 



Beauties on the Table (lllus.) 12 



The American Shows 12 



Primula Obconlca l.S 



Digitalis 13 



Ornamental Grasses 13 



Orchids — Seasonable Notes ' 14 



The Basket of Mums (lllus.) 14 



A Wreath by Linke & Son (lllus.) 14 



A Good Broken Wheel (lllus.) 15 



Time to Plant Gladioli 16 



Forcing Pussy Willows 15 



Roses — A Red Rose Pest 16 



— Rooted Rose Cuttings 16 



— A Beginner's Troubles 16 



— Trouble with Young Stock 17 



— The Greatest Rosarian 17 



Klpn Captures Cup (lllus.) 17 



In Southern California (lllus. ) 17 



Specializing on Success (lllus. ) 18 



Seasonable Suggestions — Freesias 18 



— Roman Hyacinths 18 



— Spiraeas 18 



— Mignonette . w 18 



— Storing Dahlias 18 



— Irises and Gladioli 18 



— Chrysanthemum Stock 18 



— Show Pelargoniums 19 



— English Ivy 19 



— Lorraine Begonias 19 



Views of Portland Flower Show 19 



Enonymus Radlcans 19 



Carnations — A Poor Enchantress Crop 20 



— Feeding Carnations 20 



— Feeding and Ventilating 20 



— Carnation Rust 20 



— American Carnation Society 20 



Lily of the Valley— An Old Bed of Valley.. 20 



— Valley for Christmas 2Q 



National Association of Gardeners (lllus. ) . . 21 



Cincinnati 21 



Nashville, Tenn 21 



Obituary— George A. Sweet 22 



— Isaac Husbands 22 



Bulbous Stock 22 



Cyclamens 22 



Business and Other Notes 22 



Cleveland 2S 



Chrysanthemum Society 23 



Discolored Plumosus 23 



Stock Plants Two Years Old 24 



Business Embarrassments 24 



Chicago 24 



Washington 29 



Detroit 30 



Philadelphia 32 



Boston 35 



New Orleans 38 



Indianapolis 42 



Vegetable Forcing — Lettuce Rot 44 



New York 46 



St. Louis 49 



Steamer Sailings 52 



Seed Trade News — Mangel Crops in Russia.. 68 



— Valley Prices Advance 60 



— Valley Pips 62 



Pacific Coast Department 64 



— San Bernardino, Cal 64 



— Los Angeles, Cal 64 



— Seattle 65 



— Portland. Ore 66 



— San Francisco, Cal 67 



A Puff with an Ad 68 



Nursery News — Propagation of Holly 74 



— Name of Evergreen 75 



Lancaster 76 



Springfield. Mass 78 



Kansas City 80 



Rochester, N. Y 82 



News Notes 84 



Greenhouse Heating.. 96 



— The Hard Coal Situation 96 



Evansvllle, Ind 100 



Scranton, Pa 102 



Bowling— At Chicago 104 



— Gardeners' Scores 104 



— At Milwaukee ^. . 104 



800IETT or AXEXtOAS VLORISTfl. . 



iBCorponted br Act of Ooognn, March 4, 1801. 

 Offlcen for 1912: Proddent, B. Vincent, Jr., 

 Whit* Marab, Md.; rlce-preaident. August Poehl- 

 rnana. Morton OroTO, lU.: teeretary. JiAn Yoong, 

 64 W. SiStb St.. New York City; treaaorer, W. F. 

 Kasttng, Buffalo, N. Y. 



Offlcen for 1018: Fiwldent, J. K. M. L. 

 Faronbar, Beaton. MaM. ; rice-itresldent. Tbeodore 

 Wlrtb, Minneapolis: Mcretary, Jobn Yo1IM^ B4 

 W. 28tb St., New zork City; treaanrer, w. F. 

 Kaatlng, Bnffalo. 



Tblrd National Flower Sbow, New York, Ajurll 

 g to 12, 1918. 



Index to Advertisers 



Page 106 



BESULTS. 



We give them. You get them. 



We both have them. 



It isn't the size of one's business but 

 the promptness with which one meets 

 his obligations that determines one's 

 standing. 



Don't pay money to traveling sub- 

 scription agents. Keview representa- 

 tives all are well known in their re- 

 spective communities. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Dodge the price-cutter — the man who 

 will give you something for nothing. Be 

 perfectly sure no man's wares are worth 

 more than he asks for them. It applies 

 to advertising as well as other commodi- 

 ties florists buy. 



Quite as a matter of course people 

 prefer to trade with the prompt-pay, 

 prosperous, progressive firms in any line. 

 The big, prosperous concern gives the 

 best service, or it wouldn 't have become 

 big and prosperous. 



When you run across a buyer who 

 says "So-and-So is good enough for 

 me," though you know So-and-So has 

 been left hopelessly behind in the race, 

 it raises the question as to whether 

 that buyer is worth converting. 



There are those who believe the best 

 way for them is to divide their pur- 

 chases, giving a little business to every- 

 one in the field. Yet these same buy- 

 ers know that in selling they give their 

 best to the customers who lump their 

 purchases. Of course such accounts are 

 too good to neglect. 



A Buffalo florist handles his overdue 

 accounts through a private "adjust- 

 ment" office. He has letter-heads 

 printed without street address, merely 

 giving a postoffice box. Then, when he 

 cannot make direct collections, he turns 

 the accounts over to the "adjuster," 

 which is himself under another name. 



VOICE FROM THE BAT STATE. 



The best judgment is the deliberate 



opinion of the man who is far enough 



away to get the correct perspective — 



but, then, The Review's subscription 



list shows that the trade is practically 



of one mind: 



I find The Review a great help and think It the 

 best paper published for the trade. — Robert Rod- 

 den, Newton Center, Mass., November 17, 1912. 



STOCK PLANTS TWO YEABS OLD. 



Perhaps my experience with a bench 

 of stock geraniums would be of inter- 

 est to Review readers. I have a raised 

 bench of Nutt geraniums that have I 



been planted over two years and have 

 never had a change of soil except to 

 take off about an inch of the top each 

 fall, replacing $ame and working in 

 some high-grade commercial fertilizer 

 with the hands. These plants are still 

 giving an abundance of thrifty cuttings 

 of a deep green color. 



A. B. Reynolds. 



IN DAILY USE. 



A publication is useful to its adver- 

 tisers just in proportion to its useful- 

 ness to its readers. The Review is 

 issued weekly, but it is in daily use: 



The Review is a paper that is of dally use in 

 my business, for It contains valuable informa- 

 tion on every subject connected with a growing 

 florists' business. — W. B. Johnson, Corning, N. Y., 

 November 21, 1912. 



BUSINESS EMBARRASSMENTS. 



New York, N. Y. — A petition in 

 bankruptcy was filed, November 22, 

 against Butler Florist, Inc., Eugene G. 

 MacCan, president, conducting a retail 

 flower store at 18 East Forty-sixth 

 street. A receiver was appointed. Ot- 

 terbourg, Steindler & Houston, attor- 

 neys for the petitioning creditors, say: 

 "This step was made. imperative by the 

 threatening actions of certain creditors 

 and particularly by the fact that the 

 rent is unpaid for the months of Octo- 

 ber and November and the landlord 

 had given the bankrupt one week to 

 move out. We are informed that the 

 liabilities greatly exceed the tangible 

 assets of the corporation." The peti- 

 tioning creditors were Badgley, Riedel 

 & Meyer, $386; Paul Meconi, $116, and 

 N. Lecakes & Co., Inc., $57. It was al- 

 leged that the corporation admitted in 

 writing inability to pay its debts. Lia- 

 bilities are $3,000 and assets $1,500. 

 The business was started about twenty 

 years ago. Eugene G. MacCan bought 

 it in 1904 and incorporated it October 

 4, 1912, with capital stock of $5,000, 

 and became president. 



CmCACK). 



The Great Central Market. 



It has been an interesting market 

 since last report. The best feature of 

 it has been the pronounced increase in 

 the volume of business. Last week 

 began with quiet days, but there was 

 brisk business as the week drew to a 

 close, and at the beginning of the pres- 

 ent week there was the Thanksgiving 

 demand to help out. 



The chrysanthemum has been the 

 dominating flower. Reversing the pre- 

 vious condition, the close of last week 

 found the market oversupplied with the 

 big special fancy blooms, which could 

 not be cleared at prices approaching 

 their real value. On the other hand, 

 there was a sharp increase in the de- 

 mand for good, clean flowers of the me- 

 dium grade. Bonnaffon was especially 

 popular. Some of the big growers and 

 large handlers found themselves with 

 an overstock of the best grade mums, 

 while they were under the necessity of 

 going into the market to purchase me- 

 dium sized blooms to go out on heavy 

 shipping orders. Pompons shared in 

 the improved demand. 



Roses also came to the front strongly 

 at the end of last week. Where it had 

 been necessary to make attractive prices 

 to clean up, the demand became so good 



