■'TxV'V- 



- -i't ,^- 





NOVEMBEB 28, 1912. 



_ T' 1^ ( 



% . Thfe Florists^ Review 



31 



THIS 



(A BOOK EVERY RETAILER NEEDS) 



was published in response to many requests from florists who 

 felt the need for an up-to^ate book that could be used in taking 

 orders for Puneral Desitrns, Wedding Decorations and Bouquets, 

 Commencement Flowers, Table Decorations and all cut flower 

 work where it was not practicable to show the customer the 

 finished article as it would be when ready for use. With this 

 Album you can show the finished work in beautifully 

 printed pictures. Everythintr is in it— all the standard desima 

 and many new and heretofore unpublished pieces. 



96 pages, nearly 300 designs and decormtlons, beautifully 

 printed on heavy glazed paper, handsomely bound in a cover 

 that will stand wear. 



No restrictions on Its sale. 



75c 



PER COPY 

 POSTPAID 



$6.O0 PER DOZEN BY EXPRESS 



[You should equip your undertaker and other selling agents 

 with this helpful book.] ■ 



FLORISTS' PUBLISHING CO., 



( THE FLORISTS' REVIEW 

 Publishers of -{THE FLORISTS' MANUAL 



(the album of designs 



SOS DearWrn St. (Caztin BUg.) , CHICAGO, ILL. 



FISH FOOD 



100 per cent profit for the store florists. 

 Cost yoa S6c per dozen boxes. You sell for 

 10c per box. 



^im^)p 



MiMdwSU 

 Mew TarlL 



Mention The Review when yon write. 



good quality as our patrons desire. Car- 

 nations are remarkably scarce and were 

 it not for the fine varieties of pompon 

 mums now available many orders for 

 inexpensive sprays and bouquets would 

 be lost. 



Various Notes. 



At the next meeting of the Florists' 

 Club, to be held Monday evening, De- 

 cember 2, E. A. Fetters will address the 

 members on the subject of "Holiday 

 Preparations," and an unusually large 

 ***?ndance is anticipated. 



Fred Gerhardt, who recently acquired 

 Oowanlock's greenhouses, is doing nice- 

 ly. He has, among other stock, a fine 



A + g^^'aniums for spring trade. 



Automobiles have become a necessity 

 with many growers in this locality and 

 It 18 nothing unusual for them to bring 

 i? IJ^}^^^^ daily, from Greenfield or 

 itedtord, Mich. Chas. Plumb is wonder- 

 ing how he ever got along without his 

 i"^t "^2^^}^^ Federal truck, on which 

 the body IS ten feet six inches long. 

 \k\1\.^^ a pretty dull day when the 

 h:,«v '^^". Cut Flower Exchange is not 

 1«L , **^*^ conditions do not de- 

 ZnniLl"^^- '"PPly* then the extensive 

 In lf««f ^"«^°e88 is pretty sure to keep 



AiK *^ on the go. 

 r.pnti^r"l f o'clielon, among others, re- 

 cently had a half.column letter in a 



GdLDFISH wCndows 



ATTRACTIVE 



and are also 

 profitable. 



Order from us 

 We are experts 

 in the business. 



$3.0O per lOO 



and up. 



Write for catalosrue 



rBUBIIDALE GOLDFISH CO. 

 929W. Randolph St^ CHICAQO 



Mention The |{4'Tlew when yoo write. 



^i ' \ 



local daily advocating the reappoint- 

 ment df onr present police commissioner. 



E. H. Tlower, better known to the 

 trade as "Tut," was taken with pneu- 

 monia two weeks ago and for some time 

 his life was despaired of, but he ap- 

 pears to be holding his own at present 

 writing and his rapid recovery is sin- 

 cerely hoped for. 



Posters similar to those issued by the 

 New York Florists' Club's publicity 

 committee have been in all the retail 

 windows for several days. 



W. B. Brown is taking advantage of 

 an immense Boston fern which has been 

 suspended in his show window for sev- 

 eral years by advertising his establish- 

 ment as the "Sign of the Fern." This 

 fern has now become a jBjcture and it 

 differs from most fixtures in that it be- 

 comes more attractive every day. 



For some time J. F. Sullivan has not 

 been seen at the store, as the installing 

 of a new boiler kept him at the green- 



BUCHBINDER 



FLORISTS' 



REFRIGERATORS 



Perfect conatructdon— Originality 

 of design— Regulated circulation of 

 cool, dry air. 



Any design built, according to 

 your various needs. Write for full 

 information and catalogue. 



BUCHBINDER BROS. 



Manufacturers 

 520 Milwaukee Ave., CHICAGO 



L. D. Phone Monroe 5616 



Mention The Review when yon write. 



Pro^essive Florfets are Installins 



THE UNITED 



Are you progressive ? 



United Rebigerator & Ice Machine Co. 



KENOSHA, WIS. 



Mention The Review when yon write. 



houses. Now that this work is finished, 

 we will see him more often. H. S. 



Norwalk, Conn. — R. G. Hanford has 

 completed his new greenhouses. 



