November 28, 1912. 



The Florists^ Review 



61 



It is surprising to find how florists locate their business. Some towns are as completely 

 overloaded with florists as some are devoid of them. There are a few good towns in the U. S. A. 

 without the proper kind of florists. I once called on a florist in a western town, because of an 

 inquiry for bulbs. The town was large enough to support a good business, but after I had got 

 on the scent and located my man, my first inclination was to get away and forget it. Upon 

 second thought, however, I broke into the silent monotony. The greenhouses were old style 

 — the kind with brick walls, which made them look like a cross between a pickle factory and a 

 penitentiary. The proprietor suited the place. About the only shape he had was his Adam's- 

 apple, and that was hid largely by his beard, which he wore, I presume, because his wife bought 

 his neckties. He was a nice old fellow and all that, but was not a benefit to the business. He 

 grew callas, and other greenhouse junk in the bulb line, all mixed in with "pinks" and lettuce, 

 and on the whole it was one of those places which are a disgrace to the trade — just an old busi- 

 ness barnacle. There are many good towns ready for live florists to move into. There are also 

 many towns overloaded, ready for live florists to move out of. There are good towns and bad 

 towns. The good towns are generally made good towns by enterprising florists, and the best 

 way to make a good florist town is to keep good flowers and get good prices. There is nothing 

 which will kill a town quicker than cut-priced florists, because flowers are largely regarded as a 

 luxury, and there is no such thing as a cheap luxury. Cheap prices for cut flowers does not pay 

 anyone — does not increase trade enough to make the difference — and as an advertisement does 

 not pay as well as the same amount invested in the daily newspaper. Good flowers, at reason- 

 able prices, is what makes good flower towns. Good bulbs to produce good flowers at reason- 

 able prices is what makes good profits for the florists. Horseshoe Brand Lily Bulbs are good 

 bulbs. Try them. Write now. 



Cold Storage Giganteum. 



Size 7/9 $5.25 per box of 50 bulbs Size 7/9 $29.00 per box of 300 bulbs 

 Size 7/9 7.25 per box of 75 bulbs Size 8/10 12.00 per box of 100 bulbs 

 Size 7/9 8.50 per box of 100 bulbs Size 8/10 23.00 per box of 250 bulbs 

 All packed in Japan especially for storage purposes. Above prices include storage charges up to 

 Sept. I St, 1913, f. o. b. cars New York. Delivery any timfe during 1913. 



RALPH M. WARD & CO. 



The Lily House 

 71 Murray St., New York 



Not how cheap, but kow good. t 



Montlon The Review when you write. 



COLORED FLOWER 

 *'^ VEGETABLE 

 SEED 

 BAGS 



Send for Samples 



fierndcn&LesterJnc. 



RICBMOMD, VA. 



S. S. SKIOELSKY & CO. 

 Plants, Bulbs and Seeds 



1218 B«tz Bids.. 

 PHILADELPHIA, PA. 



See our Ads in the Qassified Department for your 

 wants. 



Chllds' Gladioli 



are noted the world over for 

 SUPERIOR MERIT 



JOHN LEWIS CHILD8 



nowerfleld. Long Uiand, N. Y. 



Always Mention the... 



FLORISTS' REVIEW 



When Wrltlnff Advertisers 



GLADIOLI 



I am prepared to book orders for America^ Augustaf 

 Mrs* Francis King and other varieties for fall or early 

 spring delivery. Special quotations on large lots. Send 

 list of your wants. 



E. L STEWART, Rives Junction, Iciu 



Mention The ReTlew when yon write. 



Florists will be interested in our 

 unusually comprehensive selec- 

 tion of high class seeds this year. 



IVhoUsaU Price List 

 Heady in January. 



J. M. THORBURN & CO. 



iro years in business in New York City 

 33 Barclay Street - - New York 



P 



Mention The Rexlew when you write. 



ALWAYS MENTION 

 THE 



FLORISTS' REVIEW 



WHEN WRITING 

 ADVERTISERS 



