64 



The Florists^ Review 



November 28, 1912. 



'♦^<#^?^'»^'^^.>^i^.^lf^ 



nsg a.y Ssaaggl^gT^'n^'-isinagBr- 



:k#^-k#>'fe»>'^r».'k*>*k»)V 



X?LSSLS5LS5tX^JX^J\!i;^ 



i Pacific Coast Depar tment! 



Eichland, Wash.— The Richland Nurs- 

 ery Co. has decided to add a greenhouse. 

 H. J. Lozier, formerly of Des Moines, 

 Iowa, will take charge of this depart- 

 ment. 



Pomona, Cal. — The California Rose 

 Co. has purchased five acres of land 

 adjoining the present farm. "With this 

 addition, making the total area of the 

 rose farm twenty-five acres, the com- 

 pany hopes to be able for a time to 

 meet the increasing demand. 



Tacoma, Wash. — Watson the Florist, 

 proprietor of the "Watson Flower Store, 

 in the Public Market building, has 

 opened a branch store at 937 ^^ C street. 

 Mr. Watson will manage the new store 

 personally, while Miss Watson will have 

 charge of the business at the Public 

 Market. 



Oljrmpia, Wash. — C. Klam, proprietor 

 of the Capital City Nursery and Green- 

 houses, states that this town, with its 

 population of about 7,000, has four com- 

 mercial greenhouse establishments, be- 

 sides a finely equipped range of green- 

 houses on a private estate about twelve 

 miles distant. In spite of the strong 

 competition, however, he finds business 

 quite satisfactory. 



Modesto, Cal. — The new greenhouses 

 of Ekstein & Ekstein, on the four-acre 

 tract just west of the cemetery, will 

 soon be ready for business. The build- 

 ings comprise two greenhouses, each 

 28x75, an office and show rooms 25x30, 

 a propagating house and a large lath 

 house. Besides fiowers and bulbs, the 

 firm will handle shrubs and trees, in- 

 cluding eucalyptus. 



SAN BERNABDINO, CAL. 



In southern California this year there 

 is a flurry in olive stock. The fruit 

 sells for a high price; it is said that 

 common fruit for pressing brings $90 

 per ton. Of course, this state of things 

 creates a fever in the business in trees 

 and young stock, and at present young 

 trees are not to be had at any price. 

 Great expense is being incurred in 

 making new hotbeds for starting new 

 cuttings, and many persons are going 

 into the business. 



One new establishment that I visited 

 covers nearly an acre, and is said to 

 have placed in sand 6,000,000 cuttings 

 in one batch. I saw the hotbeds being 

 filled with sand and the bevy of girls 

 clipping up the cuttings, which were 

 being placed in the sand by men, and 

 it was a busy scene, but I did not count 

 the cuttings. The grounds are nearly 

 on a level, and the hotbeds are in long 

 rows along the length of the grounds. 

 Four lines of 2-inch pipe are laid on 

 the ground in each hotbed; the sand is 

 shoveled onto the pipes, and the cut- 

 tings are placed quite thickly, indeed. 

 Two boilers will furnish heat, one for 

 the hot water and the other to run the 

 pump which drives the hot water 

 through the pipes, as the water will not 

 run by itself on a level. Each hotbed 

 is covered with a sash of glass, and the 

 whole plat is lathed in about seven feet 

 above the ground. 



W. G. Wright. 



ARE YOU SATISFIED? 



Any florist on the Pacific coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Review to 

 let the buyers know where stock is to 

 be found. This way: 



We have found advertising in The 

 Review to be very satisfactory. We 

 have had orders from all parts of the 

 United States, as well as from the Pa- 

 cific coast, showing that your valued 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send it to 

 The Review.— Hogan & Koo3nnan, 

 Oakland, Cal., October 3, 1912. 



LOS ANGELES, CAL. 



The Market. 



Business fell off a little last week, 

 the usual quantity of funeral work not 

 materializing. But there were several 

 good decorations and these helped to 

 clean up flowers and greens. The lat- 

 ter have been in big demand for 

 Thanksgiving decorations. The quality 

 of the indoor roses now coming to the 

 market leaves quite a little to be de- 

 sired, and it would not be fair to blame 

 the weather, which has been ideal. 

 My Maryland is the best offering, with 

 Killarney a long way in the rear. Car- 

 nations are fairly good, the stems stiff 

 and bearing finely developed flowers. 

 Violets are poor, the heat by day tak- 

 ing the substance out of the petals. 



making the flowers unsatisfactory for 

 street wear. A few local short-stemmed 

 gardenias are in and meet with a ready 

 sale. Orchids are not in great demand, 

 but they are not shown as freely as 

 they should be and this accounts to 

 some extent for the lack of interest in 

 the flowers. Chrysanthemums seem to 

 have broken out in a new place, there 

 being large numbers of Appleton, Eaton 

 and others in the wholesale stores. 

 Bulbous stock is represented by Paper 

 Whites and Chinese narcissi, a few lo- 

 cally grown flowers being shown. Cen- 

 taureas keep up well in quality and 

 price. Sweet peas are almost a failure 

 with many of the local growers and the 

 prospects for the winter crop are not 

 good. Those coming to market are poor 

 and short in stem. Candytuft helps out 

 finely in funeral work. There is enough 

 valley to go around, but little to share 

 at any time. 



Plants are decidedly scarce, a few 

 Lorraine begonias of medium quality 

 only being offered. Boston ferns, small 

 palms and rubbers are offered, but there 

 is a great lack of pretty little plants in 

 small pots for basket use and decora- • 

 tion. 



There is quite a large stock of greens 

 of all kinds on hand, but the demand 

 is here and orders for future delivery 

 are coming in freely. 



Various Notes. 



O. C. Saakes reports a heavy demand 

 and several large wedding decorations. 

 Wallace Boyd, who has been with Mr. 

 Saakes for many years, is now with the 

 H. N. Gage Co. 



Dieterich & Turner are busy with 

 their large contracts for street planting, 



A SQUARE DEAL TO ALL 



It makes no difference to us whether your order calls for a dollar's worth or a hundred dollars, 

 whether jou are here In Los Angeles or away In Texas or Nevada. Every order entrusted to us wlU 

 have the same care. We say without fear o( contradiction that we are the 



LARGEST SmPPERS OF CARNATIONS AND VIOLETS 



In Los Angeles and we ask you to send a trial order for these or any other stock. 



S. NURATA & CO. ^:r^.u.'' 7S1 So. Broadway, Us Angeles, Cal. 



Telephone Main 2987: Home F. 2604 



Mennoo roe Review vtaev von write 



Kentia Forsterlana 



Fine, healthy pot stock, in 6-Inch : 



18 Inches hljrh •°-^®**'& 



24 Inches high ,'Z$®*^? 



80 inches high ••• iWeach 



Cash from unknown parties 



HOWARD & SMITH 

 Ninth and Ollvn Sto.. Los AnsnUs, Cal. 



Mention The Review when yoo write. 



BOY FROM THE GROWER 



Hothouse Roses . . . .$3.00 to $6.00 per 100 

 Hothouse Carnations 2.C0 per 100 



Strictly fresh stock, carefully packed. 



WALTER ARNACOST, Ocean Park, Cal. 



Mention The Review when yon write. 



FLOWER POTS 



Yon want the best. Why buy Inferior pots 

 when yon can get the best at the same priceT 

 Write for price list and samples today. 



Standard Pottery Co. 



658-54 S. Oriff In Ave.. 1k>s Ancclce. Cnl. 



Mention The Review when yon write. 



SHASTA DAISIES 



Vary Strenc DIvlaiona 



$1J!0 per 100; $10.00 per 1000; J80.00 per 10.000. 



ASPARAGUS PLUMOSUS 



SeedUngs $ 1.00 per 100; | 7JSOperlOOO 



From 3-lnch pots 4.00 per 100; 36.00 per 1000 



Strong field plants U.OO per 100 ; 126.00 per 1000 



Diamond HiU Nursery, '£^.^n^&^Xf;' 



Mention The Review when yon wrlUi 



