68 



The Florists^ Review 



NOVEMBBB 28, 1912. 



tious will be changed, and much better 

 prices will prevail. There has been a 

 fair amount of funeral work divided 

 among the different stores. Indications 

 for Thanksgiving are that there will be 

 quite a bit of trade. Christmas berries 

 have made their appearance in town and 

 lend a holiday appearance to everything. 

 The few days of rain during last week 

 have made a splendid improvement in 

 violets. The best stock can be bought 

 at from 60 to 75 cents per dozen 

 bunches. Other lines of flowers are at 

 about the same as last week. 



Various Notes. 



A visit to the greenhouses of E. 

 James, at Elmhurst, shows several 

 splendid lots of ferns, palms, begonias 

 and poinsettias coming on for the holi- 

 days. 



Adolph Kornflf, the gardener who com- 

 mitted suicide at Hillsborough a few 

 days ago, left $1,500 on deposit in a 

 savings bank here. The public admin- 

 istrator of San Mateo has taken charge 

 of the estate. 



M. J. O'Gara & Co. have opened a 

 retail establishment on Seventh street, 

 between Broadway and Washington 

 streets, Oakland. 



Much grading is being done on the 

 site of the exposition and the landscape 

 force will soon be ready to take a hand. 



The Market street seedsmen, without 

 exception, report a splendid trade in 

 bulbs this fall. There has been a steady 

 advance on last year's orders and all 

 are practically sold out for the sea- 

 son. G. 



A PUTF WITH AN AD. 



Thomas A. Edison is a hard-headed 

 man,^nd he has hard-headed men about 

 him. They do not fall for the ' ' salve ' ' 

 that is the greatest weakness of a large 

 class of publications. 



A few weeks ago the Edison Storage 

 Battery Co. began a series of advertise- 

 ments in a number of publications, ex- 

 ploiting a new battery. This is the way 

 one of the advertisements begins: 



"If you will procure a map, draw a 

 lot of dotted radial lines from Orange 

 as the center, and extending to the 

 farthermost parts of the United States, 

 each dot will denote a representative 

 of some advertising medium on his way 

 to cajole our venerable gate keeper, 

 Kennedy, into passing him up to my 

 office. The avalanche started the day 

 after the first announcement of this 

 series of letters. I have been compelled 

 to disappoint them. 



"Several gentlemen were especially 

 insistent. Offered to guarantee as much 

 matter in the reading columns as would 

 appear in the advertising pages! 



"I remember the feeling of disgust 

 and misplaced confidence that pervaded 

 me when, as a boy, I read an interest- 

 ing article on some subject which 

 proved to be an advertisement, adroitly 

 worded, in the reading columns of a 

 paper to which my father was a sub- 

 scriber. It is needless to say those 

 'guaranteed reading matter' men did 

 not sell any space. I lacked confidence 

 in their papers. 



"The reading matter and advertis- 

 ing columns of a paper should have 

 'Divorce' written between them. 



"I suppose you are wondering what 

 all this has to do with a storage bat- 

 tery. There is no connection. I sim- 

 ply wish to state to some of those who 

 may be preparing to make a journey 



ROSES-AllVarieties-IRFDLLCROP 



VIOLETS, best grown in California, 86c per dozen bunches. 



ORCHIDS. CUT LILIES, GREENS OF ALL KINDS. 



ROSES, our selection, $3.00 per 100. 



Expert packing. We make a specialty of long distance shipping. Send us 

 a trial order and be convinced. 



E. W. McLELLAN CO., Inc. 



18-20 LICK PLACE SAN FRANCISCO, CAL. 



Largest crowers and shippers of cut flowers west of Chicatro. Nurseries at Burlingame, Cal. 



MnnttOD The Review when tou writ* 



CALIFORNIA 



CHRYSANTHEMUMS 



INDOOR OR OUTDOOR OROWN, AND 



VIOLETS 



Now ready for shipping. Don't fail to get some of my famous violets. I am the 

 pioneer grower and shipper of these wonderful shipping flowers. The GIANT 

 violet will carry perfectly on a flve-day trip, while the Princess Violets are the 

 finest and largest the world produces. Write for special prices for the season. 

 We can also supply all other kinds of cut flowers and every kind of green at 

 lowest market prices. 



MRS. R. E. DARBEE, 103S Hyde St, SAN TRAN CISCO, CAL. 



ilwitloa Th« BeTlew when you wittft 



CHRYSANTHEMUMS 



We are largest and finest growers of Chrysanthemums, and are prepared to ship 

 all assortments through the season. Also 



Violets, Roses, Carnations, Valley, Smilax, Ferns and Other Greens 



are furnished at short notice. 

 Send us a trial order. 



DOMOTO BROTHERS 



Office and Salesroom, 27-29 Lick Place, SAN FRANCISCO, CAL. 



Nursary. FITCHBURG, CAU 



Mention The Review when you write. 



WE ARE CALIFORNIA VIOLET GROWERS 



We have the largest Violet beds in California. The fact is we can ship you California 



VloUts cheaper and Ruarantee our shipments. Our QIant Violets are unexcelled, 



while our Princass of Walaa are the finest and largest that can be produced. Let 



us take care of your consignments. Samples on request. 



S. ROSAIA COMPANY, 43 Sicruneiitt Sl, San Francisco, Cal. 



Mention Th» B>Tlew when yon write. 



EXPOSITION NEWS 



As the Panama Paclflc Exposition Co. required 

 the ground occupied by the 



PACIFIC NURSERIES, 



3041 Baker St., San Francisco. Cal. 



this old established business has moved its sales 

 yards to the branch nursery at 



COLMA, San Mateo Co., CAL. 



Mention The Review when yon write. 



Ferns in Zl and 22 -in. Pots 



best varieties for fern dishes, $4.50 per 100. Bos- 

 ton, Elegantissima. Whitmani and Amerpohlii 

 ferns in all sizes. Also a large stock of Kentias. 

 Write for Wholesale Price List. 



P.O. Station "L" H. PLATH The remerie* 

 Ctr. Lawrence nni Wwwitet kwt.. 8<N FRANCISCO. CilL. 



Always mention the Florlats* Revle'W 

 wben wrttlnc advertlaers. 



HOGAN A, KOOYMAN 



WHOLESALE FLORISTS 



Telephone Oak. 2651 

 388 Twelfth St., OAKLAND, CAL. 



Best Stock and Quickest Service 



Direct Impoitera of Holland Bulbs 



Mwitlon The Review when yoo write. 



JAPANESE 



LILY BULBS 



SEEDS AND PLANTS 



ORIENTAL SEED CO. 



IwMrtert. 220 Clcmeet It., lii Fraaciice. Cil. 



Always mention the norlsts' Reylei 

 when wrlttnc a(lyeTtlse«>s. 



