-•v<' 



.w 



34 



The Florists' Review 



December 5, 1912. 



THE FLORISTS' REVffiW 



G. L. GRANT. Editor and Manager. 



PVBU8HED EVERY THURSDAY BY 



The FLORISTS' Publishing Co 



530-560 Caxton BulldlnE, 

 508 South Dearborn St., CbicaKo. 



Telephone, Harrison 5429. 



cxaibtkbed cable addbbss. ixobvib'w. obioago 



New York OrricE: 



mo Forty-Ninth St Brooklyn, N. Y. 



TsutPHomE, 2632 W. BorouKb fark. 

 <J. Austin Shaw, Mamaokr; 



Subscription price, 11.00 a year To Panada. |2j00 

 7o Europe, 92JX). 



AdTertisln? rates quoted upon request. Only 

 'Strictly trade advertising accepted. 



AdTertisements must reach ub by 6 p. m. Tuesday, 

 to insure insertion In the issue of that week. 



Entered as second class matter Decembers. 1897. 

 at the post-office at Chicago. Ill„ under the act of 

 If arch 3. 1879. 



This paper is a member of the Ohlcago Trade 

 Press Association. 



OONTBNTS. 



Education for Young Florists 21 



A New Indianapolis Store (iUus.) 2.1 



.Sweet Peas — Seasonable Culture 24 



— Sweet Peas Dropping Buds 24 



— Mildew on Sweet Peas 24 ■ 



Hoses — Roses Planted Too Late 24 



— House of Sunburst (illus. ) 2.» 



— Rose Mrs. Shawyer (lUus. ) 2.'> 



To Keep Boxwood Sprays 2.5 



Genistas for Easter „, 2H 



Oriental Poppy from Seed £5 



■Carnations— Soil for Next Year. , 2« 



— More About Feeding 26 



— Dry Rot of Carnations 26 



■Chrysanthemums 26 



— Brown Petals on Bonnaffon 26 



— Black Aphis on Mums 26 



— New Singles (Illus. ) 27 



— To Winter Mums and Salvias 27 



"Siuipdragon Cuttings 27 



Seasonable Suggestions— I'riraula Obconica... 28 



— Primula Sinensis 28 



— Primula Malaeoides 28 



— SchlEsntbus 28 



— Tuli|>8 and Narcissi 28 



— Storage of Gloxinias, etc 28 



-^ Compost for Winter 28 



tSeranlunis 28 



— Seasonable Culture 28 



The Kellogg .Store (Illus.) 2fl 



Nashville. Xenn 2fl 



Detroit 29 



Winter Window Boxes (illus. ) .-{0 



SpringOeld. .Mass .10 



Hartfoni. Conn .SO 



Cincinnati .lO 



Cemetery Greenhouses (illus.) ni 



Booting FIcus Cuttings .11 



St. Louis 32 



Floriculture at Lincoln (illus.) 32 



A Few Ferns (Illus. ) .12 



Obituary xi 



— Charles Dlngee ;{.•{ 



— Leopold Landretli .'{.I 



— William D. Baxter .■{.! 



— Walter Hart 3.1 



— G. W. Jenne ;{3 



— Peter Lauch .33 



— "Peter Kunst ;{;! 



The Trend of Comment .14 



Chicago 34 



Philadelphia 40 



Washington 4:1 



Boston 44 



Pittsburgh 46 



Dayton. Ohio 48 



New York 52 



Kansas City r<; 



Steamer Sailings 58 



Providence U2 



Vegetable Forcing --«2 



— Cuoumher Plants Died fl2 



Seed Trade News (M 



— The Free S< »<ls m 



— Catalogues Received 70 



— Valley Pips 70 



Paciflc Coast Department 72 



— Seattle 72 



— Portland, Ore 72 



— Spokane. Wash 7.1 



— I.1O8 Angeles. Cal 74 



— San Francisco. Cal 76 



Nursery News 82 



— The European View S2 



— To Thicken a Privet Hedge 8.1 



Baltimore 8(j 



Atlanta. Oa 88 



Business Kmhnrrnssiiicnts IK) 



Chrysantliemuin Society !io 



National Flowor Show .' 02 



Brampton, Ont 04 



St. Paul 00 



Polnsettia PIniits Decaying 106 



Greenhouse Heating lOfi 



— An Uneven Temperature 108 



— Must MaTce Some Change 10f» 



Columbus. 112 



Rochester. \. \' 114 



Milwaukee IIU 



80CI£TT or AKERICAN FLORISTS. 

 Incorporated by Act of (Tongress, March 4. 1001. 

 Officers for 1912: President, R. Vincent, Jr., 

 White Marsh, Md.; Tlce-presldent, August Poebl- 

 mann, Morton Grove, 111.; secretary, John Yonng, 

 S4 W. 28tb St., New York City; treaaarer. W. F. 

 Kasting. Buffalo, N. Y. 



Officers for 1913: President, J. K. M. L. 

 Fsrqutaar, Boston, Mass.; vice-president, Theodore 

 Wlrth, Minneapolis; secretary, John Young, 64 

 W. 28th St.. New York Citjr; treasurer, W. V. 

 KastlnK, Buffalo. 



Third National Flower Show, New Xork, AprH 

 S to 12, 1913. 



Index to Advertisers 



Results bring advertising. 

 The Review brings results. 



Those who look ahead are preparing 

 big stocks of spring plants. There won't 

 be any too many ready on time. Be 

 ready early. 



Don't pay money to traveling sub- 

 scription agents. Review representa- 

 tives all are well known in their re- 

 spective communities. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Ruscus is the great seller in the sup- 

 ply line this year. Jobbers say the limit 

 of the supply of the natural article will 

 keep it from being run into the ground, 

 the way the Christmas bell was. 



The offerings of new roses this season 

 are unusually important, and there are 

 reports of other novelties to come which 

 will add still further to the variety the 

 trade will be able to set before the public. 



It is the almost universal report that 

 the Thanksgiving trade was the best on 

 record and the business following the 

 holiday was in pleasing contrast to the 

 old rule of stagnation following a special 

 flower day. The trade looks forward to 

 Christmas with sanguine expectations. 



Those who met George Mount, the 

 A'enerable British rose grower, on his 

 recent tour of the United States, which 

 extended to the Pacific coast, will learn 

 with pleasure that almost immediately 

 upon his reaching home he was elected 

 mayor of the ancient city of Canterbury. 



From the reports of city correspond- 

 ents all over the eastern half of the 

 country it appears that the pompon mums 

 have had a big season, although in some 

 of the larger cities the supply was so 

 greatly increased that the prices of other 

 years were not obtainable. West of the 

 Mississippi the pompons have not yet 

 cut so large a figure. 



This issue, published on the sixteenth 

 anniversary of the first edition of The 

 Review, breaks all records for regular 

 editions, both in number of separate ad- 

 vertisements and in space occupied. 

 There are five double page spreads — 

 several times four of these big, impressive 

 ads have appeared in one issue, but this 

 is the first edition to carry five. 



In 1912 the manufacturers of green- 

 house building material have found more 

 difficulty in filling orders than in getting 

 them, with the result that several are 

 planning large additions to their capac- 

 ity, which inevitably means a still greater 

 increase in glass area for 1913, as there 

 is no doubt of the ability of these enter- 

 prising gentlemen to keep their machinery 

 busy should a necessity confront them. 



THE TREND OF COMMENT. 



Publishing a trade paper is a peculiar 

 job; a trade periodical should never 

 knock, its energies should be devoted 

 to boosting; but when boosting is car- 

 ried to excess it destroys the feeling 

 of confidence which readers must have 

 in a trade publication if it is to have 

 a vestigje of value as an advertising 

 medium. Consequently it is of special 

 importance to note the trend of the 

 comments in the day "s; mail : 



I have fonr hsuoes >pVaflt#i with geraniums and 

 am building another for stock plants. The Re- 

 view sells all I can grow. — J. P. Siebold, Lan- 

 caster, Pa., November 28. 



Enclosed find check for $1.80 and many thanks. 

 The best results from any $1.80 I ever spent. 

 It brought me orders from the lakes to the gulf 

 and east to New York state. There is no sales 

 man as good as The Review. — W. C. Whelchel, 

 Danville, 111., November 16, 1912. 



Our advertisement in The Review sold a large 

 quantity of paper for us. The orders came In 

 saying. "Send us a dozen rolls of paper like you 

 advertise in The Review." — L. Baumann &■ Co., 

 Chicago, December 2, 1912. 



CHICAOO. 



The Great Central Market. 



It is the consensus of opinion that 

 Thanksgiving business was the best 

 ever; certainly, it exceeded the expecta- 

 tions of most of the wholesalers, al- 

 though the reports of the local retailers 

 are by no means so enthusiastic, perhaps 

 due to the difficulty they had in pro- 

 curing their supplies of stock at antici- 

 pated prices. 



While the business was excellent, the 

 supplies of stock were not so large as 

 frequently has been the case at Thanks- 

 giving. The out-of-town demand proved 

 exceptionally strong and prices were 

 forced higher than generally had been 

 expected. It was impossible to fill all 

 the orders even where the buyer was 

 willing to pay whatever was asked. 



Following Thanksgiving, receipts 

 were light, demand continued strong 

 and prices held firm. Apparently the 

 out-of-town buyers who have local sup- 

 plies of chrysanthemums have cleaned 

 these up and are now looking to the 

 Chicago market for larger quantities 

 than heretofore. Practically everything 

 cleaned up at the close of last week 

 and at prices that were the best of the 

 season to date. On both carnations and 

 roses it was impossible to fill all orders, 

 and valley and orchids also were short 

 of the 4ttiaand. 



The pr««eiit week opened with «mtin- 

 ued brisk business, but with larger sup- 

 plies of stock. Beauties are coming in 

 more heavily than a week ago and rose 

 crops also are on the up grade. The 

 quality of Beauties and roses is exceed- 

 ingly fine, the proportion of long stems 

 being large. Carnations show little in- 

 crease in supply. It is the general 

 report that the carnation plants are 

 full of buds but tkat there is not much 

 that can be cut to meet the present 

 excellent demand. However, a number 

 of wholesalers note that the orders for 

 carnations are lighter now that the buy- 

 ers have found out what prices are. 

 There is a limit beyond which many 

 stores will not buy heavily, because of 

 their inability to sell the stock at a 

 profit. The chrysanthemums were 

 pretty well cut out for Thanksgiving. 

 Some growers say they still will have 

 some for Christmas, but the supply is 

 greatly diminished and will shrink 

 steadily from now on. Cattleyas have 

 been in special request the last few 

 days and there has been difficulty in fill- 



