The Florists^ Review 



Decembbb 5, 1012. 



NEW SCARLET CARNATION 



The Herald 



WInnar over all other Scarlet carnations the past two years. 

 Winner off fflrst prize, best lOO red, St. Paul, 1912. 



Winner off fflrst prize, best 100 red, Cleveland, 1912 



Winner off fflrst prize, best lOO red, Cincinnati. 1911 



The Herald is the Best Commercial Scarlet for you to grow, because it will produce more perfect 

 flowers in a season than any other scarlet and bring a higher price than any other; because the flowers are 

 all perfect; stem stiff and keeps the longest. All rooted cuttings guaranteed strong, well rooted and 

 satisfactory in every respect. 



Rooted Cuttings will be ready January 1, 1913. $12.00 per 100; $100.00 per 1000. 



CHICAGO CARNATION CO. 



30 E. Randolph St. a. t. pyfcr. Manager. CHICAGO, ILL. 



Mention Tlie Revlpw when yon write. 



ATLANTA, QA. 



The Market. 



Our late fall, with its warm, mellow 

 (lays and light, frosty nights, has given 

 outdoor plants a long season. In con- 

 sequence, the growers of old-fashioned 

 cut flowers have derived more benefit 

 than heretofore from their cuttings. 

 Old-fashioned flowers are quite a fad in 

 Atlanta. While they do not particu- 

 larly recommend themselves for grace- 

 fulness, they have the virtue of dura- 

 bility, besides being within easy reach 

 of everyone's purse. The demand, there- 

 fore, for zinnias, marigolds and bach- 

 elor's buttons has been a steady one 

 the entire season. 



^ A number of old and distinguished 

 citizens have died recently, when spe- 

 cially ordered designs and beautiful dec- 

 orations were furnished bj- the florists. 

 The regular fall automobile show week, 

 with its social functions, required a 

 goodly supply of flowers, and Thanks- 

 giving called for many cheery blooms 

 to grace the festive board. 



Following the Lowry golden wedding 

 anniversary, when all the florists were 

 taxed to supply the large number of yel- 

 low chrysanthemums ordered for that 

 occasion, there has been a series of foot- 

 ball games. Our Tech boys played 

 against out-of-town college teams, and 

 as one of the Tech colors is yellow, the 

 florists have been kept busy "in meeting 

 the demand for chrysanthemums in that 

 color. 



Various Notes. 



The Alto- Vista Floral Co. is cutting 

 some especially attractive narcissi. 



W. A. Hollingsworth 's sliare of orders 

 for wedding and <lebutanto parties has 

 kept him in a rush. 



.1. S. Coursey has quantities of fine 

 carnations, which he furnishes to the 

 wholesale trade. 



Mrs. Joines, on Gordon street, has 

 for several years had fine success with 

 outdoor plants, disposing of hundreds 

 of zinnias, marigolds and asters. 



Mr. Borg, of the Atlanta Floral Co., 

 reports busy times. 



J. P. Matthiessen, of the Ponce De 

 Leon Floral Co., intends to go into the 

 wholesale branch, with lilies and bulbs, 

 whi.'h are a specialty with them. He 



THE NEW GOLD MEDAL ROSE 



"Mrs. Charles Russell" 



C This giant forcing rose is an American seedling raised at the 

 Waban Rose Conservatories and has been tested in our 

 houses for several years. 



C. It has proved to be a strong, vigorous grower, and its freedom 

 of bloom is remarkable for a rose that is fully as large as an 

 American Beauty. 



C Its large, pointed buds, of a clear rose-pink and delightfully 

 sweet fragrance, are the admiration of all who have seen it. 

 either growing in our houses or as exhibited by us at the 

 different shows. 



<!, It has received high honors when exhibited at such centers as 

 Philadelphia, New 'York and Boston. At the latter place the 

 Massachusetts Horticultural Society honored it with a Gold 

 Medal, a rare distinction from this conservative society. 



Plants will be ready for delivery after Hflarch 1, 1913 



Own Roots, $:i0.00 per 100, $200.00 per 1000. Grafted. $5.00 per 103 extra 



Waban Rose Conservatories 



NATICK, MASS. — 



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