40 



The Florists^ Review 



Decembek 12, 1912. 



OABNATIONS IN FRAMES. 



How can we avoid stem-rotf Would 

 carnations do all right in a coldframe, 

 instead of being planted in the field f I 

 had thought of planting some in cold- 

 frames next year, with the sash raised 

 a foot or two, so as to give plenty of 

 ventilation. We have been troubled 

 for two years with both stem-rot and 

 spot, which seem to start in the field, 

 and I thought they might be avoided 

 in this way. What would you think of 

 growing them in pots plunged in a 

 frame f Any advice you can give us 

 will be thankfully received, as we are 

 desirous of having some good, strong, 

 healthy stock. J. J. C. & 8. 



To advise you how to avoid stem-rot, 

 one would have to know what is causing 

 it. If your culture is right, there 

 should be little of it, but should it ap- 

 pear, you will find the greatest preven- 

 tive in lime. Bordeaux mixture is es- 

 pecially good. 



Your suggestion of planting carna- 

 tions in coldframes is all right. They 

 would do well there. If the leaf-spot 

 is brought on by excessive rains or 

 heavy dews, then the frames would 

 surely help to prevent it. The plants 

 would, of course, need more care than 

 when planted in the field, as they would 

 require regular watering. If potted 

 into 4-inch pots and plunged to the 

 rim, they would give good results, but 

 you would likely get stronger plants if 

 they were planted out. Those from the 

 pots would naturally transplant with 

 less wilting or danger of loss. 



A. F. J. B. 



CABNATIONS IN GERMANY. 



We send under separate cover the 

 subscription for The Review. We like 

 this paper very much, because it brings 

 all the trade news from the whole of 

 America. This country is the one we 

 look upon as the greatest in the world. 



You know that we are carnation 

 specialists. We have been building 

 again a new range covering 40,000 

 square feet. We are growing now 150,- 

 000 carnations for cut flowers on the 

 American style. We are growing Amer- 

 ican and English varieties. Our best 

 just now are Mrs. Ward, Alma Ward, 

 White Wonder, Gloriosa, White Perfec- 

 tion, Beacon, Harlowarden, Mikado 

 (English), and Mrs. Hunter, a grand 

 English red. We are trying a good 

 many of last year's novelties and as 



POINSETTIAS 



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EjOm TuM Specimen* Thu W*ek, from . $|.0() <<' $5.00 



OUR POTTED PLANTS FOR CHRISTMAS 



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43 Bromfleld St. 



An Attractive Retail Advertisement. 



far as we can see we have again im- 

 ported a lot which will not be with us 

 long. Every season we find it the same, 

 but there are always some good ones 

 between the ones that don't do and it 

 pays to risk a few hundred dollars 

 every year. 



We can sell our flowers at a regular 

 good price, but we never could get off 

 the plants as many flowers as growers 

 do in the same time in your grand 

 country. Besides, we need here more 

 coal and have to build expensive con- 

 struction, as the government regulations 

 are such that we must build our green- 

 houses much stronger. Our houses will 

 last a lifetime, but cost at least twice 



as much as any house would cost in 

 America. We have tried to import 

 greenhouses from America, but our gov- 

 ernment would have never allowed the 

 construction. We are heating our flow- 

 ers with hot water and use an electric 

 pump. We found that this is the best 

 and cheapest heating system and it 

 ^eds little attention. We have in all 

 our houses now the Evans Challenge 

 ventilating apparatus and they work 

 well. Your American construction of 

 greenhouses is far ahead of our old- 

 fashioned way, and we are still trying 

 to find a way to build houses the Amer- 

 ican style. We^ould invest less and 

 could produce cheaper than now. 



We need here a larger and a better 

 flower than you do and we never could 

 sell such flowers as generally grown for 

 the market in America. Some American 

 growers who have seen our blooms could 

 not believe that it was possible to have 

 such perfect flowers. But we also never 

 could sell such large lots of blooms as 

 you can in your country, and so it is 

 in the whole of Europe. There are no 

 flowers for the workman; only rich peo- 

 ple are having cut flowers. But we 

 have a large trade on pot plants in this 

 country and I am sure there are many 

 thousand more sold over her© than in 

 your country. Otto Dellinger, 



for Arthur Moll, Soden, Germany. 



CHEISTMAS ADVEETISINO. 



The trade is rapidly awaking to the 

 importance of publicity. In many 

 cities the florists are getting together 

 for cooperative advertising, and indi- 

 viduals everywhere are engaged in ex- 

 ploiting their business. Retail florists 

 are using more newspaper space this 

 season than ever before in the history 

 of the trade, and in this increased ad- 

 vertising lies the best hope of the fu- 

 ture flower business. Every retail florist 

 ought to advertise, and most of them 

 are doing so, one way or another. 



The Christmas advertising should 

 have attention at once. No matter what 

 the plan, the working out of the details 

 should not be left until the last minute. 

 Many florists have admired the at- 

 tractive displays of Penn, the Boston 

 retailer, reproduced from time to time 

 in The Review. Such displays are not 

 achieved by chance. It takes time as 

 well as thought to get up attractive ad- 

 vertising matter. Get at it now, if it 

 has not already had attention. 



Two •Novel Christmas Baskets of Orchids— Cattleyas and Valley, Cypripediums and Romans. 



