December 12, 1812. 



The Florists' Review 



59 



The Right pisplay Is the Big Secret of 



Success In Your Business 



Maybe you've never looked at this Refrigerator question in its 

 true light. Getting the right flowers is only half the battle. 

 Selling is your big proposition. 



A McCray Refrigerator 



will play a vitally important part in getting your flowers into 

 your customers' hands and getting their money into your cash 

 drawer. Hundreds of florists have found this out to their 

 steadily growing profit. They've found that in addition to 

 saving them big money, the McCray has boomed business 

 with a rush— by keeping the flowers in the beauty and fresh- 

 ness of perfect condition— and by displaying them with the 

 very limit of attractiveness. 



Write for our Catalogue No. 7;^, which gives all the facts— lots 

 of useful information which you should have whether you're in 

 the market now or not. 



Alexander McConnell of New York City, whose refrigerator [is 

 shown in the cut, writes us as follows : 



"The refrigerator you Installed In our place of business has been very satisfac- 

 tory In every particular. The flowers retain their freshness and color. The 

 refrigerator Is ventilated In so satisfactory a manner that the glass Is never 

 covered with moisture; consequently the stock can be Inspected without 

 opening the doors. The box Is also economical In its requirement of Ice." 



McCRAY REFRIGERATOR CO. 



568 LAKE STREET, KENDALLVILLE, IND. 



CHICAGO OFFICE, 158 North Wabash Avenue NEW YORK OFFICE, 231 West 42nd Street 



Uentlon The Review when you write- 



UNITED ', 

 REFRIGERATION 



I 



UNITED Wf FRtC-EeATOR 



^ ice MACMtNE. 



C O M P A N N' 



Longer life to the flowers ! Under rigid tests 

 the United Refrigerating system has demon- 

 strated its marked superiority for florists' 

 use. It will save money for you. Get par- 

 ticulars from The United Refrigerating and 

 Ice Machine Company, Kenosha, Wis. 



Mention The Review when you write. 



and the space is being used for roses. 

 Phil Schupp, of that firm, contends that 

 the cold weather will help both roses 

 and carnations. 



D. E. Freres is steadily increasing his 

 shipping business. 



A. Henderson, of A. Henderson & 

 Oo., says business this year has b«en so 



good that although the force has been 

 doubled no one has an idle minute. At 

 present everyone is busy assisting in 

 the movement of Christmas greens as 

 well as bulbs. 



Mr. and Mrs. E. H. Story, of Eiver- 

 side, and their son-in-law and daughter, 

 Mr. and Mrs. Raymond Freer, of Hins- 



dale, will spend Christmas with Mr. 

 and Mrs. E, B. Washburn, who recently 

 went to Pasadena for the winter, Mr. 

 and Mrs. Washburn went to California 

 about two months ago^ following Mr. 

 Washburn's severe illness. They have 

 purchased a residence in Pasadena and 

 will not return until next summer. 



A. L. Vaughan says that the large 

 rose crops will be needed if carnations 

 fail to come along in time for the 

 Christmas demand. He says his roso 

 growers report big cuts coming, while 

 the carnation men are hopeful of being 

 able to bring crops around. 



Kroeschell Bros. Co. reports three 

 telegraph orders last week for boilers 

 to be shipped to Sherman, Texas; Ham- 

 burg, N. Y., and Columbus, Ind. One 

 order was received at 4 p. m., and the 

 boiler was loaded and delivered to the 

 railroad company in thirty-five 

 minutes. 



Hy. Van Gelder requests the state- 

 ment here that there is no reason for 

 his friends to be solicitous for his 

 health — never felt better in his life, 

 he says. 



Visitors: E. H. Cushman, Sylvania, 

 O.; Chas. Schwake, representing Chas. 

 F. Meyer, New York. 



Pontiac, Mich. — L. C. Servis is proud 

 of his crop of carnations, which are of 

 rich color, fine in foliage and long- 

 stemmed. The grower is C. E. Schmidt. 



Battle Creek, Mich. — ^K. G. Kleckner 

 has opened a store, under the name of 

 The Flower Shop, at 179 West Main 

 street, and is greatly encouraged by 

 the patronage that he has already re- 

 ceived. 



