60 



The Florists^ Review 



Dbcgmber 12, 1912. 



RED ROSES for CHRISTMAS 



Red is the desired color, and you will need Eed Boses. We expect to have a 

 large supply of Richmond, but if sufficient to meet the demand, we cannot say. We 

 advise early ordering. 



The quality of our Richmond will be fine. From the present condition of the plants, 



the stock will be even better than last year. 



■-.-, » 



Will also be well supplied with 



BEAUTIES -:- KILLARNEYS -:- MARYLAND 



We will live up to our usual reputation for high quality for the holidays. In 

 all grades you will find our Roses good value. 



WHITE LILAC, $1.50 per Bunch 



Will have a large supply of exceptionally well grown Lilac. You should not fail ^ 

 to include some in your Christmas order. You will find it very satisfactory stock. 



THE LEO NIESSEN CO., Wholesale FlorUU 



N. W. Corner I2tli and Race Sts. t: it » PHILADELPHIA, PA. 



Mention Th. R.Tlew when yon writ.. 



PHIIiADELPHIA. 



The Rising Eastern Market. 



The second w^eek of the social season 

 has been a busy one for everybody. 

 The supply of flowers has not exceeded 

 the demand. Prices advanced slightly 

 in some instances; in others they were 

 firmer. The rose has superseded the 

 chrysanthemum. Roses are in fair 

 rather than in heavy crop; the princi- 

 pal shortage is in the lower grades, 

 those bringing from $4 to $5 per hun- 

 dred. A feature of the rose market 

 is the success that has so far attended 

 the introduction of the yellow varie- 

 ties. The retailers in previous seasons 

 were timid about selling yellow roses 

 because they were so hard to procure. 

 With Sunburst, Lady Hillingdon, Mel- 

 ody and Mrs. Aaron Ward growing on 

 half a dozen places, yellow has been 

 pushed in earnest, with the result 

 that they are selling at higher prices 

 than the same grades of pink and 

 white. Violets have fallen back a trifle 

 since the brilliant close of last month, 

 but they have had some good days 

 lately. Carnations continue surprisingly 

 scarce. The fancy grade has advanced 

 another point, with plenty of buyers 

 ready to replace those who object. The 

 demand for valley has lessened enough 

 to balance more evenly than for the 

 last fortnight. Cattleyas and garde- 

 nias are in brisk request. Callas, bou- 

 vardia and mignonette are increasing in 

 quantity. White lilac has become a 

 staple flower. Paper Whites, Romans 

 and stevia are not much sought, al- 

 though the former advanced in price 

 in sympathy with the market. 



Boxwood sprays have sold so well, 

 both in and out of town, that the stoclf.. 

 is much diminished. Lycopodium is 

 moving briskly, one house alone ship- 

 ping three and one-half tons of this 

 green last week. There is some fine 

 holly on the market. Wild smilaz is 

 active. 



BERGER BROS. 



WHOLESALE FLORISTS 



HOLLY 



Extra well berried, green foliage and large berries, 



$4.00 per case. 



HOLLY WREATHS, * 

 $12.50, $15.00 and $18.00 per 100. 



CHRISTMAS FLOWERS 



We expect to have a good supply of the finest flowers. Place your 



order early. 



140-142 N. 13th St - • Philadelphia, Pa. 



Mention Tbe Review wben tou wnte 



Indications for Christmas. 



The prospects for the holidays are 

 that cut flowers will be plentiful, that 

 much of the stock will be of fine qual- 

 ity, and that prices will be moderate. 

 This applies to the staple flowers; some 

 of the novelties and possibly a few 

 other varieties are expected to be ex- 

 ceptions. 



Christmas Plants. 



The difficulty of successfully conduct- 

 ing a retail flower store at Christmas 

 has always troubled even the brightest 

 minds in our profession. The fact that 



the largest quantity of cut flowers 

 required at the most unfavorable peri( 

 of the whole year for production, is t 

 keynote of the difficulty. Improved \ 

 rieties and improved culture have doiix- 

 much to improve the situation, but 

 the real solution lies in Christmas 

 plants. These may be divided into 

 two classes, flowering and foliage. The 

 flowering class, by far the more im- 

 portant of the two, consists chiefly 

 of three or four varieties. The foliage 

 class for Christmas use . comprises all 

 those varieties that have bright or 

 variegated leaves, with the addition of 

 ferns and a few palms. There is also 



