104 



The Florists^ Review 



Decembeb 12, 1912. 



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1 

 J 



Pacific Coast Department 



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Stevenson, Wash. — W. T. Jackson was 

 at Spokane with the display of fruit 

 which, at the apple show, won first 

 prize, a gold medal and a silver cup 

 for the Spokane, Portland & Seattle 

 railroad. 



Eugene, Ore. — G. E. Lawrence has 

 sold the Eugene Carnation Farm, south 

 of town, to George Israelson. Mr. and 

 Mrs. Lawrence will continue to reside 

 here and will handle the flowers from 

 the farm at the Rex Floral Store. 



McMinnville, Ore. — S. H. Maris, pro- 

 prietor of the Pioneer Greenhouses, 

 says business has been good the entire 

 year. Stock has been of excellent qual- 

 ity and has been kept cleared up at 

 excellent prices. Greenhouse vegetables 

 have sold well. Mums are gone, the 

 carnation now being the principal 

 flower. Ferns, primroses and cycla- 

 mens are the best sellers among plants 

 at present. 



LOS ANOELES, CAL. 



The Market. 



Present indications point to an excep- 

 tionally heavy Christmas business. The 

 Thanksgiving clean-up was away above 

 the average and advance orders for the 

 big day are much heavier than at this 

 time last year. Stock in most cases is 

 plentiful, the only shortage being in 

 white carnations, which do not open 

 freely when the nights are as cool as 

 they have been recently. Beds and 

 light pinks are plentiful and good. 

 Centaureas are fine and to some extent 

 take the place of carnations. Mums 

 are past, the few stragglers now shown 

 being hardly worth sending in. 



Eose stock varies greatly. Grand 

 flowers are sent in by some growers, 

 while those from others are thin in 

 texture, short-stemmed and of poor 

 color — no better than they were at 

 midsummer. Those growers who at- 

 tempted to save money by not firing 

 early are reaping the benefit in a 

 sturdy growth of mildew and spot, and 

 the chances of a good holiday cut are 

 remote indeed. 



Cut poinsettias are in and the flowers 

 are extra good this season, both in 

 size and color. The foliage has also 

 been well retained and there will be a 

 big cut for the holidays. Sweet peas 

 do not make a good showing thus far, 

 and there are prospects of a shortage 

 for Christmas. Violets have improved 

 greatly since the cooler nights have 

 been prevalent. Valley is extra good 

 for the season, both the local grown 

 and that sapped in from the north. 

 There is a nice show of orchids, princi- 

 pally cattleyas and phalaenopsis. 



Plants so far are decidedly second- 

 rate. The cyclamens coming from San 

 Francisco are by far the best offerings 

 and our local plant growers will have 

 to. improve their methods considerably 

 to hold their own against the exeed«nt 

 northern stock. 



Greens are plentiful and good. 

 Smilax is much improved; there is 

 plenty of asparagus, huckleberry and 

 ferns, though the last mentioned are a 

 little rough. The Oregon grape, or 



ARE YOU satisfied;? 



Any florist on the Paeifle coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Eeview to 

 let the buyers know where stock is to 

 be found. This way: 



We have fonnd advertising in The 

 Review to be very satisfactory. We 

 have had orders from all parts of the 

 United States, as well as from the Pa- 

 cific coast, showing that your valued 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send it to 

 The Review.— Hogan & Kooyman, 

 Oakland, Oal., October 3, 1912. 



berberis, is attractive, and another long- 

 leaved berberis is pretty and lasting. 

 Solanum berries and a few plants of 

 Ardisia crenulata give a bright touch 

 and are welcome. Adiantum is good 

 and there is plenty to go around; 



Various Notes. 



The Superior Nursery has opened a 

 retail store at 4309 Central avenue and 

 Mr. Gutting says he is well satisfied 

 with the business so far. 



There has been a big run on poin- 



settias at the Los Angeles Flower Mar- 

 ket, especially for shipping out of town. 

 Charles Morton has been on a trip to 

 San Francisco, Santa Cruz and other 

 northern points, on the lookout for 

 holiday stock, and he is coming out 

 strong. In azaleas he promises some: 

 thing unusually good. 



The experiments carried out by the 

 H. N. Gage Co. with Chinese narcissus 

 bulbs under lath have proven highly 

 successful. The stems are consider- 

 ably longer and the blooms finer than 

 on outdoor plants. A large order was 

 filled here this week for a golden wed- 

 ding at a local hotel, all the flowers 

 being of a golden hue. With the new 

 grounds at Montebello, this firm now 

 has over twenty acres devoted to grow- 

 ing cut flowers. 



At the opening of the new Times 

 building quite a number of choice floral 

 pieces were used. One of the most 

 striking was an American flag, 7 x 10 

 feet, with a 14-foot pole, made by Frank 

 Lichtenberg of red and white carna- 

 tions and vivid blue immortelles. This 

 is the new building erected on the site 

 of the one blown up some two years 

 ago, which led up to the famous (or 

 infamous) McNamara-oase. 



The Eoserie is preparing to move to 

 its new quarters in Third street a* the 

 beginning of the year. 



O. C. Saakes has secured a new lease 

 on his Fourth street store and he ex- 

 pects to spend considerable money, after 



Pacific Coast Growers and Greenhousemen 



can save time and get the same service by sending 



their inquiries regarding greenhouse material to our 



Pacific Coast branch. 



The Geo. M. Garland Co. 



C. C. SHAFER, Manager 



215 West 14th Street, :': :'". :'". LOS ANGELES, CAL. 



Mention The Review when you write. 



Kentia Forsteriana 



Fine, healthy pot stock, in 5-lnch : 



18 Inches hl»h |0. 50 each 



24 inches high 76 each 



80 inches high 1 .00 each 



Cash from unknown parties 



HOWARD & SMITH 

 Ninth and Ollv. Sta., Los Ansatos, CaL 



Mention The R<Tlew when yog wrif. 



BUY FROM THE GROWER 



Hothouse Roses . . . .$3.00 to $6.00 per 100 

 Hothouse Carnations 2.C0 per 100 



Strictly fresh stock, carefully packed. 



WALTER ARMACOST, Ocean Park, Cal. 



Always Meotion the... 



FLORISTS' REVIEW 



When Writing Advertis«rf 



Asparagus Plumosus Seed 



We are now booking orders for 

 our 1913 crop of seed. We have 

 still a considerable quantity of 

 seed gathered in May, 1912, to 

 offer at the following prices : 



A. Plumosus Nanus, 

 $1.60 per 1000; $15.00 per lb. 



A. Sprengeri, 

 60 cts. per 1000; $3.00 per lb. 



H. N. GAGE CO., i^os AnKeleB,T!c3! 



Mention The B«Tlew when yon write. 



