18 



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The Florists' Review 



1 



Decembek 10, 1912. 



at the firm 's Sandy Creek houses. They 

 also have a fine lot of Christmas plants 

 of all kinds. 



Among recent visitors were: Mr. 

 Peterson, Cincinnati, O.; J. W. Dudley, 

 Parkersburg, W. Va.; C. W. Crissman, 

 Punxsutawney, Pa.; Bobert Groves, 

 Adams, Mass.; J. W. Glenn, Kittanning, 

 Pa.; Arthur Langhans, Wheeling, W. 

 Va.; G. W. Kay, Youngstown, O., and 

 L. L. Lamborn, Alliance, O. 



Hoo-Hoo. 



STBAWS. 



There is one unfailing test of the ad- 

 vertising value of a periodical. It is 

 found in the results the advertisers get. 

 But a second test scarcely less infallible 

 is the standing a publication has with 

 its readers. It pays to advertise in a 

 publication that is bought to read. So 

 here are some extracts from recent sub- 

 scription letters: 



I will say that The Reylew Is to the florists' 

 world what Easter Is to the florist's pocketbook. 

 — HarTey Cotton, Brigbton, Mass., December 9, 

 1912. 



You oen count on me as a subscriber as long as 

 The Review keeps in the front, which will mean 

 as loner as I am in the business. I simply cannot 

 get alone without the paper. — H. P. Loding, 

 Mobile, Ala., December 4, 1912. 



While I am writing I want to tell you that 

 you have THE PAPER. I want specially to com- 

 mend your articles on "Art in Flower Arrange- 

 ment" by Mr. Brown. — William Walker, Louis- 

 ville, Ky., December 9, 1912. 



But results — those are what count. 

 Solicitors may talk themselves black in 

 the face, but it is the mail orders that 

 convince. 



1 have had good results from my Christmas 

 ad In The Review and another season shall use 

 your columns more extensively.-.— Charles F. 

 Uecke, New London, Wis., December 12, 1912. 



We shall not need another Insertion of our 

 Christmas advertisement. The results have been 

 perfectly satisfactory. — Evenden Bros., Williams- 

 port, Pa., December 14, 1912. 



I am all sold out of araucarlas and have already 

 moved quite some ferns as a result of my little 

 classified advertisements. I thank you for your 

 assistance.— C. B. Abeele, Chicago, 111., Decem- 

 ber 16, 1912. 



Our advertisement of desert holly in The Re- 

 view seems to have worked three shifts of eight 

 hours each every day. It has brought us all the 

 business we can handle. The Review certainly 

 has been a trade getter for us. — The O. A. Kim- 

 ball Co., Goldfield, Nev., December 2, 1912. 



BOSTON. 



The Market. 



Not in a long time has the market 

 been so bare of cut flowers as for the 

 last few days. Whether this is due to 

 plants being off crop, or flowers being 

 held back in anticipation of higher 

 prices nearer Christmas, is hard to tell. 

 Roses are coming into their own at last 

 and are selling well. There is a tolerably 

 good cut of all varieties and prices are 

 quite a little higher. Beauties and Rus- 

 sells are, of course, bringing the highest 

 prices, and best quality flowers will 

 reach the dollar mark for the holidays. 

 Richmond is coming of superb quality, 

 with stems equal to the finest Beauties. 

 Such Sunburst as arrive bring fancy 

 prices. Killarney, Killarney Queen, 

 Prince de Bulgarie, Ward, Hillingdon 

 and Radiance are all of excellent qual- 

 ity, selling from $4 up to $16 and $20 

 for select stock. 



There has been a marked shortage in 

 carnations and prices have ruled high. 

 It looks as if a good deal of pickled 

 stock would, as usual, appear before 

 Christmas. Violets are also scarce. 

 Growers report plants producing poorly 

 and opening slowly. Sweet peas are in- 

 sufficient for the demands. Valley has 

 been selling well, but quite a little ar- 

 riving is of inferior quality. Cut poin- 

 settias are quoted from $2 to $6 per 



NEW PRESIDENT BOSTON 

 GARDENERS' AND FLORISTS' CLUB 



\7iIIiam J. Kennedy. 



THE Boston Gardeners' and Florists' Club has an "award of merit" which it 

 uses wherever it will do good. The election of William J. Kennedy as its 

 president for 1913 is such an award, as Mr. Kennedy has been vice-president and 

 presiding officer during 1912. The illness which necessitated the retirement of 

 President Pegler brought him to the chair, which he has filled so acceptably that 

 now he can say, as did T. R. one November evening in 1904, "My dear, I am 

 no longer president by accident." 



dozen. Lilium longifiorum has been in 

 good demand. In the way of bulbous 

 flowers, Roman hyacinths and Paper 

 White narcissi are abundant. Small 

 lots of French Trumpet majors arrive, 

 also Soleil d'Or narcissi. Freesia in 

 small lots comes from several growers. 

 Cattleyas are rather scarce. Some 

 Trianse have appeared, although labi- 

 ata is still seen, as well as Percivaliana. 

 Gardenias are in shorter supply. In the 

 way of miscellaneous flowers, stevia is 

 abundant. Small lots of wallflower, an- 

 nual lupines, Barberton daisies, and for- 

 get-me-nots are seen. The latter sell 

 well at 50 cents per small bunch. 

 Marguerites are still small and short- 

 stemmed. Snapdragons are being mostly 

 held for next week. There has been an 

 excellent demand for asparagus, smilax 

 and ferns. Specialists in holiday greens 

 are rushed to the limit and report a 

 heavier demand than ever. 



In pot plants trade is active and the 

 leading specialists are already pretty 

 well cleaned out. The leaders are cycla- 

 mens, poinsettias, azaleas, ardisias and 

 Cincinnati begonias. The old Lorraines 

 will not bring the same prices as Cin- 



cinnati and will be less in evidence 

 here another season. 



Club Meeting. 



The annual meeting for the election 

 of officers brought out an excellent at- 

 tendance December 17. The results of 

 the balloting were as follows: 



President — W. J. Kennedy. 



Vice-president — H. H. Bartsch. 



Secretary — W. N. Craig. 



Treasurer — Peter Fisher. 



Executive committee — P. M. Miller, 

 W. J. Patterson, W. C. Rust, R. S. 

 Edgar. 



Four new members were elected. 

 While the ballots were being counted 

 Andrew Christensen, of Stoneham, en- 

 tertained the club with an account of 

 his recent trip to the Panama canal 

 zone. William Downs, for the commit- 

 tee on landscape classes, reported an 

 auspicious start, meetings being held 

 on each Tuesday evening except on club 

 nights, when they are held on Wednes- 

 day. The committee on publicity re- 

 ported progress. 



Exhibits of the evening included two 



