26 



The Florists^ Review 



Decembek 26, 101-. 



f^f 



m^m 



* 1-^^ i^ 





Florists' Refrigerators 

 a Specialty 



Cut shows partial front and end view 

 of No. 100 Breclit Juiproved Florist 

 Refrigerator. XOW is the time to make 

 the installation and avoid the Spring 

 rush, as well as obtaining a cheaper 

 price NOW than in Spring. Catalogue 

 free by addressing Dept. E2. 



THE BRECHT COMPANY 

 1214 Cass Ave., ST. LOUIS, MO. 



New \i>rk 



Ilainljiiig 



I>i'n\ii- Siin Franci-fo 



Kuciios Ay res 



AVinillcr spoke on "J'ublicity, " after 

 whieh the association contributed quite 

 a nice sum to this fund. A lot of busi- 

 ness was ilisposed of and at the next 

 meetinji, Monday. .Tanuary 19, at 8 

 o'clock. Thee. Miller will read a paper 

 on "Proper Locations for First-Class 

 Flower Stores." .T. J. B. 



NEW TOEK. 



New York had one of the worst 

 storms of the year on the eve of the 

 holiday. December 24 there was six 

 inches of snow on the level, street 

 traffic was impeded and the flower 

 business practically demoralized. There 

 was plenty of everything, but ship- 

 ments were delayed and prices had no 

 stability. 



The Market. 



It w:is ideal weather for Christmas, 

 clear and crisp. The end of last week 

 found the retail stores all ready for the 

 anticipated rush of Monday and Tues- 

 day. More perfect preparation I have 

 never seen. Before Sunday night ar- 

 rived every store and branch store was 

 filled to overflowing. The same tend- 

 ency to handsome cond^ination baskets 

 and boxes was in evidence as in other 

 years; blofiming plains in perfect con- 

 dition, beribboned and mossed and 

 jardiniered, awaited selection. 



The cut flower m;nkct had not been 

 stirred, up to Saturday night, by any 

 unusual demand. Trices held steady 

 all the week, because of short supply, 

 and the general range of values was 

 not expected to advance unduly even 

 for the Christmas trade, unless it be 

 on red roses, and carnations. The top 

 for American Beauty last week was 

 50 cents. A few of the uov(dties, in- 

 cluding Shawyer, Russell. Milady and 

 Sunburst, command fancy figures, and 

 Richmond is not far behind. Tn fact. 

 Beauties were sharing the honors of 

 first place, December 21, with some of 

 the specialties. There are not enough 

 of any of the novelties for the holiday 

 season. Of the older varieties, includ-, 

 ing Killarney, there is no shortage. The 

 top grades of these dragged at times 

 during the last week, the lower grades 



tA...^^ ^ ^ - 



, UNITED'. 

 REFRIGERATION 



UNITED REFRlGEftArOR , 

 ^ 6^ ICE MACHINE M 



COMPANV 



An ice machine is a necessary part of the 

 modern florist's equipment. It will keep 

 your ice box at uniform temperature at less 

 cost than the present uncertain and unsatis- 

 factory method. Get particulars — today — 

 from the United Refrigerator and Ice Ma- 

 chine Company, Kenosha, Wis. 



Mention The Reyiew when you write. 



selling best and at good prices. Mary- 

 land, Killarney Queen, Richmond, Hill- 

 ingdon, Ward, Bulgarie and Chatenay 

 are all perfect. Such an array of desir- 

 able roses was never before seen in the 

 New York market. 



There is no surplus of carnations. 

 In fact, every rr-d carnation that could 

 be expected was booked days before the 

 holiday. Valley held at 4 cents all 

 last week, some fine stock bringing 

 $5 per hundred December 21, while the 

 short and inferior stock sold as low as 

 2 cents. Oncidiums still are used ef- 

 fectively in the retail windows. Plenty 

 of cattleyas are in the market. Some 

 fine gardenias, long-stemmed and with 

 immense bloom, sold at $5 and $6 per 

 dozen December 23, Monday. The sup- 

 ply is light, especially of the higher 

 grades. Lilies held nt S to 10 cents 



last week. There is no surplus of these 

 or of callas, the latter reaching $2 a 

 dozen December 21. Violets have been 

 scarce for the first time in many moons. 

 Those up-state growers are shipping 

 west and to local florists direct and last 

 week 75 cents to $1 was already the 

 local price. Poinsettias are everywhere 

 and the medium grades are especially 

 abundant. Some grand stock, long- 

 stemmed and with immense flowers, 

 has sold at .$4 and $5 a dozen and was 

 worth it. A large stock of poinsettias 

 in pans was offered by the plantsmen 

 and these were on sale in nearly every 

 wholesale window. Of stcvia, wallflow- 

 ers, hyacinths, narcissi, mignonette, 

 sweet peas and daisies there is the 

 usual abundance. A moderate supply 

 of lilac is arriving and a few mums 

 were available up to Christmas. 



