December 26, 1912. 



The Florists' Review 



27 



Is the Flower 



Flower Shop of J. Q. Leikens, New York, N. Y. 



iness Such a Snap 



that you can afford to watch good profits wither 

 away because of poor refrigeration and ambitious 

 ice bills? 



You can make your money cover a lot more 

 ground than it ever had a chance to do before by 

 holding down heavily on the use of ice and the 

 spoilage of flowers. 



You can do this if you install a 



M^CRAY 

 REFRIGERATOR 



The continuous circulation of cold, dry air in 

 a McCray is what will turn the trick. Because of 

 our patent system of arranging cold and warm air 

 flues no dampness is present and dampness is 

 what causes decay. 



Write for our catalogue No. 73, which de- 

 scribes our system in detail and shows photo- 

 graphs of Flower Shops with McCray Refrigerators 

 in use. 



McCRAY REFRIGERATOR CO. 



Branches In all Principal Cities. 



568 Lake Street, Kendallville, Ind. 



M»nfloTj Th«» RctIpw wh»Ti Ton writ* 



BUCHBINDER 



FLORISTS' 

 REFRIGERATORS 



Perfect conetruction— Originality 

 of deBign— Regulated circulation of 

 cool, dry air. 



Any design built, according to 

 your various needs. Write for full 

 information and catalogue. 



BUCHBINDER BROS. 



Manufacturers 

 520 Milwaukee Ave., CHICAGO 



L. D. Phone ^fon^oe 5616 



Mention The Review when you write. 



The green jroods men Imve li;ul a 

 phenomenal season. Every house mak- 

 ing a specialty of this lino has been 

 working day and night, with largely 

 augmented forces, anil inidor a con- 

 stant strain to catch up with orders. 

 Holly, which had been selling all the 

 week at $2 to $4 per cnse, jumped to 

 $.5 and $G December 21. The Christmas 

 tree department feel various restraints, 

 but the price w^as kept up to $7.3 per 

 100 bundles. The retail florists will 

 welcome the cessation of these annual 

 forest depletions. 



Various Notes. 



Chairman Polykranas announces the 

 date of the first Greek ball of the year 

 for Thursday evening, January 2, at 

 Terrace Garden, Fifty-eighth street and 

 Lexington avenue. 



Secretary Fellouris says the second 

 Greek ball of 1913 will ho held at the 

 same place, Thursday. February 28. 

 This will be the annual celebration of 

 the Greek-American Florists' Associa- 

 tion. 



Miss Smedley, bookkeeper for .T. K. 

 Allen, met with a serious accident last 

 week, her arm being badly cut by the 

 breaking of a glass door in the office. 

 Fortunately, no artery was severed and 

 she is again on duty. 



The Growers' Cut Flower Co. had a 

 nice lot of yellow and white Chadwick 

 and Jeanne Nonin mums for Christmas. 



Business has been heavy with all the 

 seed stores, especially in the holiday 

 specialties. Catalogue distribution is 

 now in full swing. \ grent spring sea- 

 son is anticipated. 



The auction season of the ]\IacXiff Co. 

 closed December 20, after several days 

 of holly sales, at which many hundreds 

 of cases were disposed of. The com- 

 pany will move to its new building 

 early in January. 



Senator Lenker, of Freeport. had the 

 '':\lerry" cut out of his Christmas last 

 week by a fire which did considerable 

 damage. Unfortunately, the item of 

 insurance had been overlooked. 



The publicity committee skipped the 

 Christmas show card inspiration, in- 

 tending to have an elaborate effort pre- 

 pared for Easter. T. S. Hendrickson. 

 the chairman, has been ill for two 



weeks with bronchial trouble, but is at 

 his desk again. 



Among the many carnation novelties 

 in the New York 'market. Wm. Eccles, 

 Northport, Salmon Beauty and En- 

 chantress Supreme are eagerlv called 

 for. 



Herman Weiss has some fine Jeanne 

 Xonin mums for Christmas. 



H. E. Froment says his rose receipts 

 December 21 were seventv-five boxes. 



Moore, Hentz & Xash were well 

 pleased with the Christmas cut of the 

 Bedford Flower Co., which is under 

 their direction. 



M. Donahoe has a fine display of 

 plants in the ('oogan building. "Mrs. 

 Donahoe is in charge of his office dur- 

 ing the hididay season. A familiar 

 face, that of :\[rs. Theodore Long, also 

 is welcomed on the Guttman floor. 



Russin & Hanfling report having dou- 

 bled their holiday business this year. 

 The fancy basket department especially 

 was depleted. 



-Tames Coyle says his Inisincss has 

 been fully up to his expectations and 

 that the side issue of plants and green 

 goods jinid well. 



All the Brooklyn wholesale estab- 

 lishments declare' that business for 

 the holidays has exceeded their esti- 

 mates. 



The wholesale plantsmen on Twenty- 

 eighth street have filled ami emptied 

 their stores several tinu^s during the 

 last week. Tt hns been a big season 

 for them. 



.Lack Guuthcr is contemplating a trip 

 to Bermuda. 



Some beautiful retail windows on 

 Broadway, Fifth avenue and Madison 

 avenue are worth anvone's time and 



