54 



The Florists' Review 



December 26, 1912. 



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i Pacific Coast Departmentj 



Lob Angeles, Cal. — The Hayward 

 Floral Co., 216 West Sixth street, has 

 been running some wonderfully eflfect- 

 ive advertisements in the local dailies. 

 They are what is known as designed 

 advertisements, consisting of a drawing 

 instead of type, and have occupied 

 about nine inches across three columns. 

 The effect on the business has been 

 apparent. 



THE PANAMA-PACIFIC ROSE. 



Florists throughout the world are to 

 be asked to create a new rose to be 

 named in honor of the Panama-Pacific 

 International Exposition. Director of 

 Exhibits Asher Carter Baker has au- 

 thorized George C. Roeding, chief of 

 the department of horticulture, to make 

 the announcement that the exposition 

 will offer a prize of $1,000 for the crea- 

 tion of a new rose for this purpose. 



Mr. Roeding, in discussing the an- 

 nouncement, said: "This ought to be 

 one of the great features of our horti- 

 cultural display. It is possible, with 

 our favorable climatic conditions, to 

 plant roses far in advance of the open- 

 ing of the exposition. Nothing would 

 add so much to the attractiveness of 

 our outdoor display during the height 

 of the exposition as a large plot of 

 roses loaded with bloom." 



VALIiEJO, CAL. 



D. Gruettner & Son have completed 

 another greenhouse, 30x150, and added 

 extensively to their nursery depart- 

 ment. Their downtown retail store is 

 now in larger and more commodious 

 quarters at 331 Georgia street. 



J. Markie, of San Francisco, has 

 opened a retail establishment here. 



Several large growers are contemplat- 

 ing coming here. The shipping facili- 

 ties — three lines of steamers and rail- 

 roads — are unexcelled. San Francisco, 

 the flower market center, is only 

 twenty-eight miles distant by boat. 

 One hour and thirty minutes in transit! 

 This section has long been overlooked, 

 but is coming to the fore now. 



R. G. 



LOS ANQELES, CAL. 



The Market. 



Plenty of business and only a limited 

 stock appears to be the forecast for 

 Christmas. This refers quite as much 

 to outdoor stock as indoor and espe- 

 cially to carnations. The cold nights 

 have checked their development and 

 the orders already taken will not be 

 more than half filled. Indoor roses are 

 good, better than have ever been seen 

 in local stock. It is the lack of good 

 outdoor flowers that will be most felt. 

 The retail stores are all well filled with 

 Christmas plants, berried stock and cut 

 flowers and present a lively appearance. 

 There is considerable improvement in 

 baskets this year, several retailers hav- 

 ing done remarkably well along this 

 line. This is a healthy sign and looks 

 like waking up to the fact that the 

 public has to be considered. Berried 

 plants are not too plentiful, a few skim- 



mias, English hollies and a small quan- 

 tity of ardisias being about all that 

 are shown. P'oinsettias are about the 

 largest offering in potted plants. They 

 are extra dwarf, well flowered and 

 fresh. Azaleas are better than they at 

 first promised to be, but still not up to 

 previous years, and there is absolutely 

 no bulbous stock to be had in plants. 

 Why growers continually overlook the 

 many pretty little plants that could 

 be grown for holiday business is cer- 

 tainly a hard question to answer. Bulbs 

 are cheap enough, the culture is easy 

 and the results absolutely certain, yet 

 every holiday shows more plainly the 

 need of such stock. 



Northern holly appeared in moderate 

 quantity and of extra good quality. 

 Several kinds of evergreen oak have 

 also been pressed into service and 

 answer finely for making up into 



wreaths. Such stock, mostly gathered 

 from the northern woods, is infinitely 

 better than either long distance holly 

 or local stock, which, of course, is not 

 holly at all, but quite a different shrub. 

 Christmas trees appeared by thousands 

 in a night and, as almost every corner 

 grocery is handling them, the profit will 

 probably not be large. 



Various Notes. 



Hubert Morton, brother of C. Mor- 

 ton, of the Los Angeles Flower Mar- 

 ket, opened a retail store at Long 

 Beach, December 17, under the name 

 of Morton's Flower Shop. Mr. Morton 

 made many friends here during the 

 time he was running the Meserve 

 ranch at Signal Hill and all who know 

 him predict a most successful outcome. 



I think there were never better roses 

 shown in Los Angeles than those now 



Mention The Review when you write. 



Los Angeles Evergreen and Cut Flower Supply Narket 



TOHT TASBAMO. Manaser 

 Hom;VKJi:rA3eS5'*" ^^l E. Fourth St., LOS ANGELES, CAL. 



HEADQUARTERS FOR GREENS 



Our stock cannot be equaled in this market for freshness and quality. We 



handle only the best. Prices f. o. b. Los Angeles or Santa Cruz, Cal. 



Mexican Ivy perlOOO, $5.00 Califoniia Pepper....per crateofl41bs.net, $0.60 



BrakeFems per 1000, 250 Asparagus Plumosus perdoz., 3.60 



FrenchGrass perbunch, 50c Huckleberry perbunch, .50 



All kinds off CUT FLOWERS Cash from unknown partlos 



Mention The Rerlew when yog write. 



Kentia Forsterlana 



Fine, healthy pot stock, in &-lnch : 



18 Inches biffh 10.60 each 



24 inches hUrh 76 each 



80 inches hich 1.00 each 



Cash from unknown parties 



HOWARD «. SMITH 



Ninth and Olive Sts- Los Anseles, C«L 



Mention The Review when yon write. 



Armacost & Coe 



OCEAN PARK, CAL. 



Leading growers of Asparagus Plumo- 

 sus, A. Sprengeii. Smilax and Asparagus 

 Strings. We ship east to Denver and 

 north to Portland, Ore. 



...YOU... 



Wnn Find ALL the BEST OFFERS 

 ALL the Time In the REVIEWS 

 CLASSIFIED ADVS. 



Asparagus Plumosus Seed 



We are now booking order* for 

 our 1913 crop of seed. We have 

 still a considerable quantity of 

 seed gathered in May, 1912, to 

 offer at the following prices ; 



A. Plumosus Nanus, 

 $1.50 per 1000; $15.00 per lb. 



A. Sprengeri, 

 50 cts. per 1000; $3.00 per lb. 



H. N. GAGE CO., Los Anareles.T;aS! 



Always mention the Florleta' Barlvw 

 wben wrlttnc advertlaere. 



