December 26, 1912. 



The Florists^ Review 



88 



Advertise 



TMr Bnimu WMte Makiai «• 

 Iracthw Packaiet - Usi 



Advertising Twine 



Aribbon S-lS-inch wide, on which we 



Snot your advertiMment every few 

 .j«be«- Co«t» DO more than twine. 

 1000 yards to apool. Spool-holder with 

 cutting attachment furnished free with 

 mt order. The following prices in- 

 clade ininthiff: 



n.as per lOOO yards in 4000 yard lots 



11.16 per 1000 yiirds in 12000 yard lota. 



Sendltoday for tree color card. 



Order either direct or 

 tfiroorh yoor jobber. 



Neuer A 

 Hoffman n 



48 Na«ar4 St.. 

 NBW TOBK CITf 



Mention The Review when you write. 



I Plants Sell Better 



when the ugly clay pots 

 are hidden by the at- 

 tractive andtbrtistic 



EVER-READY 



POT COVERS. 



Strong cardboard 

 foundation. Best qual- 

 ity waterproof crepe 

 paper, sillt fiber ribbon 

 ties at top and bottom. 

 Firmly held with im- 

 proved metal fasteninjrs. Fumiahed in four 

 colors and many sizes. Write for samples 

 and price list today. Send 10c for postage. 



B¥EB-B>ADT FLOWEB POT GOTEB CO. 

 146 ^usrlieB Ave., Buffalo, N. Y. 



DONT ACCEPT IMITATION! 



Mention The Review when yog wrif. 



GOLD LETTERS 



Gold, silver and purple ribbon letters 

 for floral designs. 



GOLD AND PURPLE SCRIPTS 



Best and cheapest In the market. 

 Write for samples and reduced prices. 



J. UCHTENBERGEK, 1564 Avenne A, New Yiri( 



Mention The Review when yon write. 



• •• 1 1 IC»»9 



Cluysanthemom 



By Arthur Herri nsfton 



Formerly president Chrysanthemum 

 Society of America. 



The most complete and comprehenrive 

 work on the cultivation of the chrysan- 

 themum that has yet been published in 

 America. Its scope and character may 

 be gleaned from the list of contents, 

 which comprises chapters on composts: 

 planting; benches, boxes or pots; general 

 cultural details ; crown and terminal buds ; 

 fe^ng, its object and application; care 

 of the buds; exhibiticn and judging; spec- 

 imen plants, plants in pots ; raising from 

 seed and hybridizing; si>orts; hardy 

 chrysanthemums ; chrysanthemums for 

 south and west; insect pests and diseases; 

 classification and selection of varieties 

 for special purposes; history of the chrys- 

 anthemum, etc. The book will be wel- 

 comed for the lucid, comprehensive, as 

 well as the practical character of its con- 

 tents. Handsomely illustrated. 168 

 pages. 5x7 inches. Price 50c postpaid. 



Floriata* Pnblishiag^ Co., 

 CntM BIdf., CHiaCO. 



Always mentioa the Fbristt' Review when 

 writiiig advertJBert. 



The SI£Y£R Green 



SILKALINE 



Used by Retail Florists for mossing funeral 

 designs, tying bunches, etc., is 



THE ONLY ARnCLC THAT SHOULD BE USED 



by Growers for stringing Smilax and Asparagus, as 

 it will not fade or rot in the greenhouse. The M«y«r 

 Sllkailn* was the first greeh thread to be Introduced 

 among Florists and Growers. It is handled by the 

 best houses everywhere, biw it should be ordered by 

 name— May*!** Silkalin^— to be sure of getting the 

 genuine article. Do not ttccept substitutes. 



If your jobber cannoysupply you, order direct of 

 the manufacturers. Price for any size or color, $1.25 

 per lb. 8ize8"F"flne."FF"medlum,and"FFF" coarse 



JOBN C. MEYER & CO., i495*MkidiM^"st., LOWELL, MASS. 



Silkaiiae also is nide is all IcadiBc colors, is Violet, for buoching violets, aod also for tyiaf fancy boxes. 



INSURANC 



Jfc^ PR 



HF YOUR PLANTS FROM 

 FREEZING in cold wcathor 

 may b« obtainad at trlfllns coat If you will uao a 



Lehman 



fl Heater 



There is no danger of fire, no sm6ke, dirt or gases to injure 

 the plants. They burn Lahman Coal, which costs less than 

 half a CHUt per hour. ^i'400,000 Lahman Haatora are in 

 use, which clearly shows they have merit. Florists everywhere use and recommend them. 

 Hava you onoT Bawara off Imltatlona! Write for circular telling more about them. 



LEHMAN BROS., 



Manufacturers, 

 lO Bond St., NEW YORK 



J. W. ERRINGER, 



General Western Sales Agent 

 20 E. Randolph St., CHICAGO, ILL. 



Mention The Review when yon write 



SPBCIAL NOTICE TO 



AMERICAN TRADERS 



If yon are interested In European Btocka ot Plants 

 and Seeds and latest news concerning same, sub- 

 scribe to The Hortlcaltaiml Trade Journal. 

 pabUshed weekly, and Tlia Intanmtional Hor- 

 ttoultnral Trade Joamal. pnbUabed quarterly. 

 One dollar (International Money Order) sent to ns 

 now will ensure your receiving each numberas pub- 

 lished for one year. 



Address 



The HORTICULTURAL PRINTING CO. 



BURNLBY, ENGLAND 



Mention The Review when yon write. 



Advertising tliat Pays Big 



riewen," 



"Flewen fer the Bride," 

 "nenl ORerii^s" 



Three booklets for retail florists 

 that are remarkably successfnl. 



Special Price List Mailing Cards 

 for Christmas and every special 

 •^' occaglon throuRhoutthe year. 



Artistic Cuts fsr Newspaper A4(. 



PAYNE JENNINGS & confm,''l^ti;i'^^ 



Mention The Review when you write. 



BUY YOUR FLOnSTS' SUPPUCS PROM 



L. BAUMANN & CO. 



357-359 W. akato Ave.. CHICAGO. ILL 



We have the largest and mo^t complete stock. Sea 

 Moss, or Japanese Air Plant: Natural prepared 

 Ferns, Cycas Leaves, Mat; iioUa Leaves. Cycas 

 Wreaths, Magnolia Wreaths, Moss Wreaths, Metallic 

 Designs and a big line of Novelties. 



Mention The Review when you write. 



GOLDFISH SSTfoXS'" 



ATTRACTIVE 



and are also 

 profitable. 



Order from us. 

 We are experts 

 in the business. 



$3.00 per 100 



and up. 



Write for catalogue 



AUBURNDALE GOLDFISH CO. 



•20 W. Randolph St.. CHICAQO 



19 



RONOUNCING 



DICTIONARY 



A list of PIANT NAMES and the Botiikal 

 Terms most frequently met with ii artides 

 on trade topics, with the correct proouad- 

 ation for each. 



Sent postpaid on rtceipt of 25t 



FLORISTS' PUBLISHINQ CO. 

 608 So. Dearborn St., Cbieago 



FISH FOOD 



100 per cent profit for the store florists. 

 Cost you 66c per dozen boxes. You sell for 

 10c per box. 



oflumf^ 



SllafdvSU 

 Nnr Tsrk. 



DO NOT LET THE 



ACCOUNTS OWING YOU 



REMAIN LONGER UNPAID 



Send them to as at once. We are prompt, ener> 

 CeUc and reasonable and can reach any point In the 

 United States and Canada. 



National Florists' Board of Trade 



86 Pine St.. New York. N. Y. 



SPLIT CARNATIONS 



Easily mended with 



Pillsbury's Carnatioa Staple 



"Best device on the market." 



Joseph Traudt. 



Could not ^t alongr without 



them." S. W. Pike. 



2000 for $1.00, postpaid. 



I. L Pillsbnry, Galesbarg. III. 



Always iinention tiie Florists' Review whea 

 writiiig: achrertiserk 



