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Mat 15, 1913. 



The Florists^ Review 



15 



A Low Priced Spray of Gunations Suitable for Memorial Day Sales or Funeral Use. 



there is more than one cemetery in a 

 town, they are grouped. The florist 

 ■who is located near the entrance to 

 "two or three cemeteries can use the 

 best daily paper for Memorial day and 

 ^et splendid results if his offer is right. 

 It is a curious fact that a good 

 many men buy advertising with their 

 ■eyes shut^they don't apply to it the 

 eommon sense they use so well in mak- 

 ing other purchases. Though the prac- 

 tice is not nearly so general as it was, 

 -a lot of men still buy advertising be- 

 cause they like the solicitor, or for 

 some other equally valid reason, while 

 ■others take space in everything that's 

 offered, without a thought as to what' 

 they are getting for their money. The 

 advertiser sees only one copy' of his 

 advertisement. It may look as good 

 to him in his one copy of a paper prac- 

 tically 'without circulation as it looks 

 in kis one copy of the paper that every- 

 body reads. The cost is about the 

 same, and the appearance is similar, 

 but there's a difference in results! 



Where Newspapers Are Too Costly. 



The retailer who is dependent on the 

 trade of a small section of a large city, 

 as 80 many are, cannot profitably 

 use the high priced space of the big 

 dailies — the paper must charge for its 

 circulation of, perhaps, 100,000 to 300,- 

 000, while the retailer is in position to 

 cater to only a few city blocks. That's 

 the time to circularize. One may stuff 

 the letter boxes and take his chances 

 on his printed matter being swept out 

 with that of the grocers and butchers, 

 or one may use the mails, which costs 

 a lot more, especially if sealed en- 

 velopes are used. 



A new way is to have a neat slide 

 to be shown on the screens of the neigh- 



borhood moving picture shows in colors. 

 A specially good way, where a list of 

 the lot owners in the cemetery is pro- 

 curable, is to mail a letter to each 

 family that has members in the "si- 

 lent city." It is especially good 

 where the families have moved away 



Preparations for 

 Memorial Day 



should be made at once — Flowers or plants 

 should be ordered at once, as the florists will 

 ■find it very difficult to obtain sufficient 

 supply to satisfy the demand, this season. 



Early orders will receive best attention, 

 and, of course, orders over our phone will h<: 



most satisfactorily filled. 



i 



B. C. Morris Floral Co. 



rHOHSS RlORT-nTE-THREE nTTT-TWO EAII ftECOKD SOOTH 



Urging Early Orders. 



from town — they are almost sure to 

 send an order and likely as not will 

 give an order to have the plot planted 

 and cared for during the summer, if the 

 cemetery itself does not do that work. 



But Do Something. 



It matters little what one does in 

 the way of advertising. Some adver- 



tising is better than other advertising, 

 but any advertising is better than none 

 at all. If you have tried some plan 

 that brought results, use it again; if 

 it did not bring a paying return, do 

 something else. Figure out a method 

 that fits your business. But adver- 

 tise! 



THE CARNATION SPRAY. 



In developing the Memorial day busi- 

 ness the retailers have featured the 

 wreath. The reason for it is apparent: 

 The body of the wreath is made of a 

 material which will permit the manu- 

 facture of a stock some days in ad- 

 vance of the rush, leaving nothing more 

 than a little trimming to be done just 

 before delivery. It simplifies the work. 

 But a certain proportion of the cus- 

 tomers will not want wreaths, insisting 

 on having sprays. For Memorial 'day 

 the same spray can be used that ordi- 

 narily is sold for funeral purposes. The 

 demand, however, will be principally 

 for sprays at, the lowest price. A great 

 many retailers have found it possible 

 to keep business going through the sum- 

 mer by advertising low-priced sprays, 

 say of carnations, at $2 to $2.50. One 

 retailer in a good sized city has adver- 

 tised such sprays for several summers, 

 using his space for other purposes in 

 the winter. The result has been that 

 never a day passes without the sale of 

 several of these low-priced sprays, while 

 sometimes the sales run to dozens in a 

 day. For Memorial day many of these 

 are sold. They are put up in boxes 

 and delivered in condition for the pur- 

 chaser to take them tofcthe cemetery. 

 The accompanying illustnition shows a. 

 spray made with the use ijt forty parua- 

 tions and a little Sptengj^ri on a base 

 of leucothoe leaves. Of|course, if 4- 



c 



