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Mat 15, 1918. 



The Florists' Review 



17 



Kjan keep on hand from 1,000 to 1,500 

 plants and is able to keep them in the 

 best condition. 



PEIZE WEEATH AT EOSTON. 



The standing vif^ath shown in the 

 accompanying illimration and executed 

 by F. H. Houghton, of 4 Park street, 

 Boston, Mass., took first prize at the 

 recent market show. The wreath is 

 of pansies ai\d the lower part of Taft 

 roses. 



MOTHEES* DAY AT LINCOLN, NEE. 



Well, in this, the first city to observe 

 Mothers' day, this one was the best 

 yet, even though we had bad weather. 

 Every flower in the city was sold, and 

 of every color. There was as much 

 ■call for colored as for white flowers and 

 it was the easiest big day of the year. 

 Saturday 's sales this year were seventy- 

 five per cent of the total Easter Sat- 

 urday sales. 



All we have to do now is to see that 

 the governor and mayor issue their 

 proclamations, and have the ministers 

 announce it in the churches, and pub- 

 lish a little advertisement, and the 

 crowds come — and it does one's heart 

 and pocketbook good to see them come, 

 whole storefuls at a time, from 8 a. m. 

 until 11:30 p. m., and carry their own 

 packages away, in most cases, so that 

 only the regular delivery help is 

 needed. 



Now that colored flowers go, and we 

 have got it fixed in people's minds, all 

 we have to do is to hold the price rea- 

 sonable and do the business. As I 

 wrote you years ago, push it.^ I want to 

 «ay The Beview has pushed it and done 

 wonders. Thanks to The Review; long 

 may it live! Chapin Bros. 



LESSONS OF MOTHEBS' DAY. 



Chief of the lessons of Mothers' day 

 is that of the power of publicity; sec- 

 ond, the effectiveness of concerted ef- 

 fort. 



The florists made Mothers' day. But 

 for the florists the lady to whom we 

 are indebted for the beautiful idea 

 would never have got anywhere with it. 



Mothers' day has made progress just 

 in proportion to the push the florists 

 put behind it — where the florists sat 

 flupine, there Mothers' day is practi- 

 cally unknown; no extra business. 



The trade made, Mothers' day — made 

 it commercially — made it by individual 

 effort directed to a common end — the 

 sale of flowers. But Mothers' day got 

 started wrong; too much emphasis put 

 on one special flower. 



We must change that. 



It can be done — ^by concerted effort. 

 Let every individual push colored flow- 

 ers and the Mothers' day demand soon 

 will be equalized, prices brought to a 

 reasonable level and the day made one 

 of the most profitable and generally 

 satisfactory of all the special flower 

 days. 



For Mother at home, flowers bright. 

 In Mother's memory, a flower white. 



HELPING MOTHEES' DAY ALONG. 



The following advertisement, three 

 columns in width and illustrated with 

 a cut of a carnation, appeared in Phila- 

 delphia daily papers Saturday morning, 

 May 10: 



atli, u^ Mother's Smile that Lights the Way 

 straight Ahead.— Mother Dear and Dearer' 

 Wherever you are, I hope this will reach you to 



F. H. Houehton't First Prize Wreath at the Boston Market Show. 



tell yon that I am thinking of yon and loving 

 you still. Since you left the time has been 

 long, but neither In the bright days nor in the 

 dark nights have you been forgotten. Though 

 others have come into my life and are dear to 

 me, yet no one ever has or ever can take your 

 place. That old, patient smile of yours still 

 lights the way like the white carnation of your 

 footsteps ahead of me along the road of life. 

 In your memory we have gathered all the white 

 carnations we could find (and other colors also) 

 to the extent of 25,000, and all who visit us 

 today are requested to accept and wear the 

 token of a thought of mother. 



The 25,000 Carnations for Our Friends will be 

 found In the Grand C!ourt of Honor this morning, 

 and, so long as the flowers last, each of our 

 visitors Is asked to accept one. This year's 

 white carnations are so few that we have taken 

 all the carnations, in all shades, that our florists 

 could find in their gardens. 



According to our custom, we will have a 

 Mothers' Day meeting in Greek Hall at 3 o'clock 

 today, with Miss Anna Jarvis, the Pounder of 

 Mothers' Day, presiding. The speakers will be 

 Dr. George W. Bailey and Mr. Frederick B. 

 Hodgins. Our own people will render a musical 

 program. John Wanamaker. 



It resulted in the purchase of nearly 



50,000 blooms. The first order of 25,000 



I carnations gave out in the middle ol 



the day. More were sent for. When all 

 that came to town were used roses were 

 taken in their place. People stood in 

 the line all day, each receiving one 

 flower. It is thought that this enter- 

 prising bit of advertising gave Moth- 

 ers' day a great advance in popularity 

 in Philadelphia. Phil. 



[Wanamaker 's New York store worked 

 the same plan and it is reported in the 

 New York news-letter in this issue that 

 60,000 flowers were distributed. — Ed.] 



FERTILIZEE FOR SPRENQERI. 



Will you tell me what commercial 

 fertilizer to use for my Asparagus 

 Sprengerif The plants have grown in 

 boxes for a number of years and should 

 probably be thrown out and replaced 

 with new plants, but I am not quite 

 ready to do that. They are throwing 



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