30 



The Florists^ Review 



May 15, 1913. 



THE FLORISTS' REVIEW 



J G. L. GRANT, Editor and Manaqeb. 



PUBUSHED EVBRT THUESDAY BY 



The FLORISTS' Publishing Co 



680-S60 Caxton BuUdlnK. 

 SOS South Dearborn St., Chlcaso. 



Tklkphonk, Harrison 5429. 



biqibtebxd oablk addbx8b. flobvixw, ohioaoo 



New York Office: 



1310 Forty-Ninth St Brooklyn, N. Y. 



TXLEFBOinc, 2632 W. Borough Park. 

 J.Austin Uhaw, Manaqeb. 



Subscription price. $1.00 a year. To Canada. I2XW 

 To Europe, |2JM. 



Advertising rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by 6 p. m. Tuesday, 

 to insure insertion In ttie Issue of that week. 



'Entered as second class matter Decembers, 1897, 

 kt the poet-office at Chicago, 111,, under the act of 

 March 3. 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



CONTENTS 



Memorial Day OpportuDltles 13 



— Memorial Day Wreaths 14 



— What Advertising Does 14 



— The Carnation Spray (lllus.) : 15 



— Out-of-town Delivery 16 



— Illustrating Ads 16 



— A New Field IC 



Has Show House Upstairs (lllus.) 16 



Prize Wreath at Boston (lllus.) 17 



Mothers' Day at Lincoln, Neb 17 



Lessons of Mothers' Day 17 



Helping Mothers' Day Along 17 



Fertilizer for Sprengerl 17 



Typical Greenhouse (lllus.) 18 



The Trend of Trade — A Young Man's View... 18 



— W. J. Vesey. Jr. (portrait) 19 



Slow Growth of Pansfes 10 



Greenhouse Standardization (lllus.) 20 



A Field of Purity Freeslas (lllus.) 22 



American Rose Society 22 



Perennials for Fall Sales 23 



Cattleyas In Fine Bloom (lllus.) 2.^ 



Salting Manure 23 



Wm. Edlefsen in Oregon (lllus.) 23 



Carnations — Americans Abroad 24 



— Two Similar Inquiries 24 



— Rust and Spot Disease 24 



Primula and Coin (lllus.) 24 



Direction of Houses 24 



Publications Received 25 



The Amended Tariff Schedules 25 



Geraniums — Geraniums Turning Yellow 26 



— Good Single Geraniums 26 



— Geraniums Bloom Poorly 26 



— Diseased Geranium Foliage .' . 26 



— Yellow Geranium Foliage 26 



Patriotic Greek Florist (portrait) 26 



The Illinois Association 26 



Summer Care of Cyclamens 26 



Twenty Good German Irises 27 



Liquids for Asparagus 27 



A Huge Agave (lllus. ) 27 



Dahlias Too Advanced 27 



Name of Hydrangea 27 



New York 28 



The Last Call (lllus. ) 20 



Obituary 29 



Primula Poisoning 30 



Chicago 30 



OfBclal Club Report 35 



Boston 36 



Philadelphia 40 



Carthage. Mo 42 



St. Louis 43 



Detroit, Mich 46 



Pittsburgh, Pa 47 



Cincinnati 4S 



Prize Essays Suggested 50 



Nashville. Tenn .'>2 



Springfield. Mass .55 



Pacific Coast Department — Los Angeles, Cal.. 60 



— San Francisco 61 



— Seattle, Wash 62 



— Portland. Ore 62 



— A Washington Range (lllus.) 63 



Seed Trade News „ OS 



— Latest Grass Seed Figures 69 



— Adulterated Grass Seeds 70 



— Self-Appointed Revisionists 72 



Providence. R. 1 74 



Nursery News— After A. A. N. In 1915 80 



— Kommissioner Koster 80 



— Propagation of Shrubs 80 



— Florida Society's Officers 82 



Columbus, O. 84 



Louisville. Ky 80 



Kansas City 88 



Brampton. Ont 90 



Indianapolis. Ind 92 



Newport. R. 1 92 



<}reenwlch. Conn 94 



Dayten. 96 



•Greenhouse Heating — Tlie Fuel Market 114 



— Location of Pipes 114 



— Some California Houses 116 



Washington 120 



Buffalo. N. Y 122 



Milwaukee, Wis 122 



Bowling— At Chicago 124 



Fort Dodge, la 124 



SOCIETY OF AMERICAN FIOSISTB. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1013: President, J, K. M. L. 

 Farquhar, Boston, Mass.; vice-president, Theo- 

 dore Wlrth, Minneapolis; secretary, John Young, 

 54 W. 28th St.. New York City; treasurer, W. P. 

 Kasting, Buffalo. 



Twenty-ninth annual convention, MinneapoUa, 

 Minn., August 19 to 22, 1013. 



Index to Advertisers 



/ Page 126 , 



Besults bring advertising. 

 The Eeview brings results. 



The man who is prompt pay may well 

 be critical of the stock he buys; the one 

 who is slow pay seldom is. 



The reports on Mothers' day indicate 

 that through the country colored flowers 

 were as easily sold as white. 



It will be good news to the growers 

 that a new nicotine insecticide is soon to 

 be put on the market, called Nicotiana. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



No rose has enjoyed a better sale this 

 season than has Mrs, Ward. It is one 

 of the few varieties that realizes regu- 

 larly a good price for the short stems, 

 the reason being that the buds are favor- 

 ites for corsage work, 



Michigan has two Mothers' days this 

 year, the real one May 11, with the rest 

 of the United States, and a sort of step- 

 mothers ' day May 18, It all came about 

 through the governor of the state getting 

 his dates mixed in his Mothers' day 

 proclamation; he designated the third in- 

 stead of the second Sunday in May and 

 thereby caused much confusion, although 

 nearly everybody recognized the nature 

 of the mistake and observed the correct 

 date. 



If ever florists had reason to be 

 pleased with the results of an attempt 

 at publicity, they have reason to be 

 satisfied Avith the business coming from 

 their exploitation of Mothers' day. It 

 was far ahead of 1912, The more florists 

 advertise it, the more people come to 

 know the meaning of the day, and the 

 more general becomes the observance. 

 Nothing but a disposition to rest on one 's 

 oars can prevent the day being one of the 

 most important cut flower days on the 

 calendar for 1914. 



PEIMULA POISONING, 



I noted in a recent issue of your 

 valuable paper a reference to poison- 

 ing from Primula obconica, and the 

 remedies suggested for it. Permit me 

 to make an offering along that line, I 

 have tried all the remedies generally 

 suggested, but as a sure cure I can 

 safely recommend hydrogen peroxide, 

 which may be applied effectively either 

 in the early or later symptoms of the 

 poisoning, 



I am particularly sensitive to this 

 trouble, but as soon as I notice the ir- 

 ritation of the skin that follows con- 

 tact with the plant, I use this remedy, 

 and not more than two applications 

 are needed to bring relief, I should 

 think, judging from the well known 

 antiseptic qualities of this medicine, 

 that it would be especially adapted to 

 cases that are mjore advanced. 



W. Macaulay. 



CLASSIFIED ADS CLEAN UP. 



The Review published in last week's 

 issue a few less than 1,000 classified 

 ads. There are about the same num- 

 ber in this issue. Every. week the ad^ 

 are changing, but where changes are 

 made they are necessitated, almost in- 

 variably, by the complete exhaustion 

 of the advertised stock, and the ad 

 vertisers, where they have anything 

 else to sell, promptly substitute other 

 ads. Readers of The Review have not 

 read all of the news of the paper un- 

 til they ^»ave read the Classified, and 

 it is quite evident, by the results that 

 are being procured for advertisers 

 every day, that the 11,000 readers of 

 The Review regularly consult the Clas- 

 sified. The growers who are wise know 

 this. Hence the great volume of ads 

 in, this department. Each mail brings 

 letters from satisfied advertisers, who 

 praise The Review as a result-getter. 

 Here are a few among the many re- 

 ceived in the last week: 



Muncle was flooded Marcli 25, and I was 

 flooded April 80 witli a tremendous torrent 

 of orders for my tomato planum, until that 

 rushing stream, which lasted for three con- 

 secutive days, swept away every plant I 

 had in my greenhouses; and they numbered 

 into the tens of thousands. Telegraph or- 

 ders came more than once from points a 

 thousand miles away and more. And all 

 of it came through The Review. You have 

 no competitor. Every day's mall is piling 

 up on my desic orders for more plants, 

 but I am unable to supply them and have 

 to send the money baclt and disappoint 

 my patrons. The Review is to blame. There- 

 fore please change my present classified to 

 the one enclosed. — H, J. Potomkln, Muncie, 

 Ind., May 2, 1018. 



Discontinue our ad for salvias. We sold 

 in one day 10,000, which were all we bad. 

 Enclosed find twenty cents in stamps for 

 the ad. — Stuhldreher Bros., Mansfield, O., 

 May 6, 1913. 



Enclosed find stamps to cover my classi- 

 fied bill. Accept my thanks. The "little 

 wonder" ads do the work. One insertion is 

 all I should have used, as I am compelled 

 to return money, being unable to fill all 

 orders. — F, W. Goe, West Liberty, 0„ April 

 SO, 1913. 



Enclosed find check for ad service rendered, 

 and please discontinue the ad, as we are com- 

 pletely sold out. We have disposed of nearly 

 100,000 carnation plants this spring, and we 

 have today refused quite a number of orders. 

 The plants were fine, but we think much of the 

 success in moving so many of them was due to 

 your valuable paper. — The Florex Gardens, North 

 Wales, Pa., May 6, 1913. 



CHICAGO. 



The Great Central Market. 



Mothers' day business on this market 

 was ahead of expectations and without 

 a doubt the best since the event as- 

 sumed its place as one of the important 

 flower days of the year. With one 

 accord the Chicago wholesalers report 

 a large increase in the demand; in 

 fact, the demand exceeded the anticipa- 

 tions of the most optimistic. With only 

 a fair supply, it was found diflScult to 

 furnish as much stock as was called for. 

 A change to unseasonably cold weather, 

 following unseasonable heat, cut down 

 production, but it did a great deal to- 

 ward putting quality into the stock. 

 There is this week considerable com- 

 plaint as to the quality of the carna- 

 tions shipped, but it is as nothing com- 

 pared to what it would have been had 

 the weather stayed hot. The principal 

 demand was for carnations, especially 

 white, and the local buyers readily paid 

 prices higher than those at which the 

 advance orders had been booked. Nev- 

 ertheless, the tales of high prices paid 

 for small lots of selected stock, or 

 under the pressure of necessity, must not 

 be accepted as the market price. Excel- 

 lent prices prevailed, but it simply was 



