rTfTy^'nngir^lif^mfmf ■> w>wrf».i"','<"<"»i"iTF^'«"iWT«»»^-r, 'I'W'' "• w- ■'"•"»' ^-'!>",nf>vn>.''f*m'H" *ry' (^u'wwr'™"*",'!''^" ''"^'7^•'^^*" •..""<?■ 



52 



The Florists' Review 



May 15, 1013. 



8 te' 



J.J. BENEKB jc; 

 Florist and DecoratoI* ' 



CHOIOK cirr flowbrs. pi.ants and floral, dksigns 



Fob All Oooasiovs 

 1816 OLTVK STHKET 



PAGES OF IlETAILERS' CARDS 



THIS department for the cards of Lead- 

 ing Retail Florists— those florists 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that i^ volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your «hare— well. The 

 Heview'a department for Re;l#Uers' c^^rds 

 remains the one way of gel^ting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



ST. liOuis. MO. January 11, 1913. 



Florists' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement In the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1813, to December 31, 1913, orders to the 

 amount of $566.00. They came by mall and telegraph from 

 Hew York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 205&, the record is as follows: 



Total value of orders 



Less SO^ allowed 8ender.£«., 

 Wet value of orders, nj 



$566.00 

 113.20 

 453.80 



t'*^Here Is an addition of $453.80 in business which 

 could no.'C- otherwise have beifen obtained and at an expense of 

 only $18.30. , ? '^ 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big •?' 

 but that it has three more big "R's" - Readers - Reliability • 

 Results! 



Yours respectfully. 



The Flower Shop 



313 L Brotdway, CENTRALIA, ILL 



Flowars D«llv*r*d Promptly Anywhar*. 



NORTH 



Seattle, Washitig:ton 



Hollywood Gardofls 



1534 SECOND AVENUE 



HEHBKB8 FLOBI8T8' TBLSeBAPH DBLITKBT 



Tonseth Floral Coo 



188 Sixth Street 



GROWEKSaid 

 KTllISS 



Pordani Ore. 



For WISCONSIN Delivery of 



"Home-grown Flowers" 



••t In touch wHh 



J. E. MATTHEWSON 



Sheboyiraa, Wis. 



Alway t mention the FIoristB* Review when 

 writing advertisen. 



ROSAIA BROS. 



Florists and Decorators 



1003 Third Avenuo 

 SEATTLE, WASH. 



WICHITA, 



KANSAS 



Grower of Choice Cat Flowers. 



Member of FlorlBfs' Telegraph Delivery Assoclatloa 



MEDFORD GREENHOUSES 



MEDFORD. 0RK60N 



We can fill your orders for Southern Oregon and 



Northern California. 



Mention The Reylew when yon write. 



NASHVILLE, TENN. 



The Market. 



Again our growers were fortunate 

 in having a full crop just at its height 

 for Mothers' day and for Decoration 

 day sales. Mothers' day was never 

 made so much of here before. Several 

 of the leading churches held spe- 

 cial services in its honor, and it was 

 well advertised on' the street cars and in 

 the press. "White carnations were abun- 

 dant, as well as the other colors. There 

 has been no time this season when there 

 were more good carnations. Early 

 commencements promise to clear up 

 everything promptly. 



"We are in the middle of our black- 

 berry winter, and May 10 the tempera- 

 ture came dangerously near the freez- 

 ing point, although there seemed to be 



MILWAUKEE 



WISCONSIN FLORAL CO. 



122 Grand Areauto, Calwell Block, 



will take especially good care of your 



WISCONSIN. ORDERS 



WRlGHrS FtOWEK SflOr 



■■ 224 West Fourth St. 



LOS ANGELES, CAL 



iMtt Rctul riwiit ii tke Qtr 



ST. LOUIS, MO. 



Wir* or Phon* Your Ordors to tho 

 HOUSE OF FLOWERS 



Ostertag Bros. 



The Larf tst Retail Supply Home ia the West 

 JEFFERSON and WASHINGTON AVE . 



PITTSBURGH, PA., 710 Cast Diamond St. 



(North Side) 



COURTESIES 

 EXTENDED 

 TO THE TRADE 



^ Bw Day wJ NH^ 



SamusI Murray 



KANSAS CITY, MO. 



913 Orand Avmhio 



in Orders 0lY«a Pr«mpt and Caretol IttentlM* 



Member of thft FlorlBts' Talflgmph DaltvOTy.^ 



Always montton tfio. nortots* Review 

 when writing advertisers. 





