.May 



1".m;:. 



The Florists^ Review 



23 



,;.ii rcduL'o liis cojil <-onsiiiii]iti()M lie isii "t 

 v;,,u to adopt tlic apiiaratus tliat will 

 ,1,, the trick. That's ^\•)ly the coal 

 ..J.'siiian who can j;ivc liis i-iistoiiioi- iii- 

 t, !lii:ciit aiiil disiiitcrcstcil aihicc! in 

 ,,,, h iiiattcis makes so many firm 

 1 ,.iiils aiiioiij; llorists. 



The avcrajic coal iiiaii hasn't ]iaiil 

 1, , li attfMition to the ^iiccnlionsc trade. 

 !i , \t\<i business, hat it's diflicult to 

 , ■;iin by the methods used to yet the 

 1 : t(ii\' trade. .\ lew lioiists have city 

 riucs, where tlie buyinj^ and sollini: 

 ;i .lone, but liy I'ar the jiieater iiuni- 

 1.1 <it tlie bij,' <;rcenhouses are far from 

 1! main traveled road, out in the coun 

 Il^. miles from where a coal salesman 

 I;:,- any otlier customer. Out of sij-ht 



I- Milt of mind. < 'onse(|uently the a\er- 

 Mj ^^reenhouse l)uyer isn "t drummeil 

 I; leatli, the way the fai-t(uv manaycM- 



II- ., illy is, even thouj:h the greenhouse 

 1,-. - several times as much coal. <'om- 

 -I i|iiciitly the florist lias the mail order- 

 ii:;i'ii. lie buys prai-t it-ally all his su|>- 

 [1 . ~ at a distan(-e. bv mail, so \\li\- not 

 ill- .Mai.' 



Interesting the Trade. 



\- .1 matter of fact, those i-oal o|iei 

 .iii'i- and joi)bers who liaxc triecl ;i('t- 

 lii.^ the greenhouse ()r<leis b\- mail 

 li;i'..' fiiund it paid, directly and indi- 

 ;i'il\. (dal men are not adx-ertisini; 

 i\|.i(t>; coiil is coal in sii f;ir as theii 

 :iih 1 1 1 isemeiits usually t;<>. but most of 

 'li'in lan put siune sidlin.i: talk into 

 till 11 letters when they learn of a new 

 iiiiwi who is in the niaiket for. s;iy, 

 iii;\ r.iis. as his season's supply. And 

 'lie iiupiirics from the tbuists who 

 >\:iii;i',| only two (u three curs, t'or 

 ii!iiiic.|i;ite shipment, ha\e been \alua 

 II'. l-;\en the impiirics from the one 

 ' It ,11 ,1 I imc man are useful. Sndi ;i 

 i'-itci i-;niii' in one da\' to a stdlinu 

 :i-i Ml who had been tryini: to interest 

 ■I ictailei- in the same town with the 

 li"ii>t. The s(dlinji a::eiit wrote t'or 

 '!ci:iiK ;ind foinid the florist had little 

 ^'i''.| roiim and no c;iita.i:e f:ii-i lit ie> 

 lilt liiiriied about tliii'c c;irs a se;ison 



III- th.'ii wiote to the be-;t letliil «-oal 

 '■'■■ilci III the tow II. wImuii he h;id iie\cr 

 I'cldic been ;ible to interest, lie ipioted 

 'h'- icijiilcr :i price and t(dil him to j:o 

 •''l''i I he lloiist '< order. The letailei 

 -"' It, and when he ordered the car 

 '"' 'lie florist he ordered two cir^ more 

 '" -" lafo stock. The retailei' u~ed ten 

 '11" oi' that coal that -^ea^oii. 



I'loii.-ibly there is no ;;iade of fnol 

 ''■''■'■I, ir,,|ii the e.-irth that i-ii 't burned 

 "i J I ccnhoil^e-<. iiiit the W.'-t \'iri:iiii;i 

 "''"'^I'li^-- co;d^ h;i\e rumi' to be more 

 ' -'l> ll--( d ill 'J I rcn lioll-c-. |ierli;i|is 

 " " .iny o! hi'i -, I I iii;i\ be t li.-|l t lic-e 



' ' ' - li:i \ I' I II I (j| I II ii;il !■ I II h.-| \ i II 'J 



• I ^-i^l ;i lice of ;i II iiiiiIm'I oI' iii,-i n n 

 ■' 'iircr^ lit L:iate-. w Im li:i\c iccoin 

 ' ''I,.,) I I,,. ,.|i;ii to l:i' Willi t le- a pp;i 

 ■ ■-. but It ^i.|.|||~. t li:it . It t li i> i- 



■ .l-c, t he -hni' W ollld lit .-I- U i-ll OI, 



'llici t'oot and that :ill tlicwo m 



• -' I'd III the ^a le ol ;i II I liraci t !■ m 



■"''-111 flit lini i nou^ io;ib ll.lNi' to do to 



'alilivji ;| |,jj_,_ poi iii;i lii'llt .-ili'l -te,idil\' 



■I'-tiMiL: oiifli't for tliiir pro'lu'-t i- to 



"^^ ' li'- '.iii^eii liou-( man w hat appii 



''I" hi' iici.,K to blllli that -|'ei-i;i| 



I'll' n! .I,;!! at a -aviiiL; on<'1 prevent 



■^ts. 



Regular Delivery a Factor. 



II"' I'l,- UIIl'I'lllloll^C I'OIlt I .-Ii I- li^ll.-|ll\ 



''■ uiii'li' I'Mily. I'ivi'i'V -l"\^''i vvaiitv 

 " ''II hi^ ~I"l;i-e ■-|i;ice to It- 'al'.-lcity 

 '"""^ ■"iimiiirr. and tli.' lai-er his i.' 

 ■|iiiii'nii'iil^ iiviialU' th.' moi'' I'oii' 



Boiler Plant of the Pittsburgh Cut Flower Co., Gibsonia, Pa. 



I Tlii- plant is ciiuippe'l wjtii liOOIiorsppiiwer lioilcrs iiiiil Murphy slokCK It hiiiii- sikk) imi-* "1 Piitsliiii't.'li 



hteam c..:il per yciir at a (•">! <■!' $lt).0(K). I 



handed he is in this ini|iort,-iiil paitii-u I'ortaiit items of' <er\ ice that ''ouiits 



lar. The man who use< only ;i lew -.troiiLilv tdr or a'j;iiiist ,-i 'u.-il man. 



cars itiay take iliani-i'< on the open i but o\er which he li,-i^ little .'ontrol. 



mai-ket at a late 'late, but the bi^ I'el [ app.-irent I v. i-- the m;ittei ot' icLiular 



lows cannot atVoi'l to. < >m' of the im ! |nniitinii.>rt '>n pagc4i..l 



One of the Boiler Rooms ot Poi:hlm.inn Eros. Co., Moron Cr ve. I'K 



I 1,1- .iiiiciTn lia- L'l'rcnlioii-i-- tin- 1 11 •all 111,' ,,|' w Inch rc'iui i .t, I lie Imii iiiiil' "t ..\ i-i J.'.'i.i' <' v\ ■ •! i !■ 



I'l I'll ii .ai'li >i-ar. I 



