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The Florists' Review 



May 22, 1913. 



THE FLORISTS' REVIEW 



Founded, 1897. by G. L. GRANT. 



PUBLISHED EVERY THURSDAY BY 



THE FLORISTS' PUBLISHING CO. 



530-560 Caxton BaildinK, 



508 South Dearborn St., Chicago. 



Telephone, Harrison 6429. 



reqistebed cabij: addbeb8, florvikw. chicaoo 



New York Office: 



1310 Forty-Ninth St Brooklyn, N. Y. 



Telephone, 2632 W. Borough fark. 

 J.Austin 8haw,|Manaoer. 



Subscription price, $1.00 a year. To Canada, $2.00 

 To Europe, $2.60. 



Advertising rates quoted upon request. Only 

 strictly trade advertising accepted. 



AdvertlBements must reach us by 5 p. ni. Tuesday, 

 to Insure Insertion in the Issue of that week. 



Entered as second class matter December 3, 1897. 

 at the post-ofQce at Chicago, III., under the act of 

 March 3. 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



CONTENTS 



The Retail Florist 15 



— Clbotium and Cattleyas (illus.) 15 



— Is the Wholesaler Unfair? 15 



— The Live Wire Florist 13 



— For a Houston Carnival (lUus.) 16 



Cross-Breedlng of Pansies 16 



Who Killed Cock Robin? 16 



Ghent Quinquennial Show 17 



Greenhouse Standardization 18 



— Standard Widths of Houses (illus.) 18 



Geraniums — Seasonable Cultural Notes 20 



Bremen Freres' New Freesia (Illus.) 20 



WarendorST Rests (portrait) 21 



Curled Leaves on Bay Trees 21 



Asparagus for Forcing 21 



Seasonable Suggestions — Gardenias 21 



— Cyclamens 21 



— Tuberous-rooted Begonias 21 



Greenhouse Industry As a Market for Coal ... 22 



— Second Largest Item (Illus. ) 22 



Gilbert Leonard Grant (portrait) 24 



Obituary— William C. Strong 26 



— C. L. Doran 26 



Boston 26 



Denver, Colo 27 



Society of American Florists 28 



Get What You Want 28 



Premiums of National Show 28 



Chicago : 28 



New York 34 



Philadelphia 40 



Pittsburgh 42 



Springfield, Mass 44 



St. Louis 60 



Springfield, 54 



Steamer Sailings 56 



Seed Trade News 58 



— Onion Boom Over? 58 



— Belllnghara Bulb Tests 68 



St. Paul, Minn 62 



Pacific Coast Department 66 



— Los Angeles, Cal 06 



— San Francisco 66 



— Seattle, Wash 67 



— Portland, Ore »»8 



Nursery News 74 



— The Portland Program 74 



— Importation of Pines 74 



— Gipsy and Brown Tall Moths 7S 



Washington 80 



New Orleans 82 



Dayton, 84 



Cleveland S6 



Newport, R. 1 88 



Madison, N. J 90 



Bowling — At Chicago 106 



News Notes lOfi 



Greenhouse Heating 108 



— The Fuel Market 108 



— Trouble In Mushroom House 108 



Heavy Demand for Cypress 108 



Cincinnati 110 



Hamilton, 112 



Providence 114 



Glen Cove, L. 1 116 



Shelbyville, Ky. — E. P. Hall has pur- 

 chased from R. L. Prewitt for $4,000 

 nine acres on the old Logan & Logan 

 mill property, and will grow plants and 

 vegetables there. 



Benton Harbor, Mich. — F, L. Tom- 

 quist has a bed of Godfrey callas 

 benehed last summer from 2^ -inch pots 

 that he says has given him three times 

 as many blooms as he would expect to 

 cut from an equal number of Calla 

 ^thiopica. He recently found a 

 double spathed flower, something he 

 had never heard of as occurring in the 

 Godfrey, although not uncommon in the 

 old variety. 



SOCIETY OF AMSBICAN FLOBISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1913: Preaident, J. K. M. L. 

 Farquhar, Boston, Mass.; vice-president, Theo- 

 dore Wlrth, Minneapolis; secretary, John Young, 

 54 W. 28th St., New York City; treasurer, W. V. 

 Kasting, Buffalo. 



Twenty-ninth annual convention, Minneapolla, 

 Minn., August 19 to 22, 1913. 



Index to Advertisers 



Page 118 



Results bring advertising. 

 The Review brings results. 



Now for possibly the busiest week of 

 all the year — the last week in May. 



The florist who gets a reputation for 

 being prompt pay has a great advantage 

 over the one who is known as being slow. 



The war of the roses is an ancient 

 affair that promises to be completely 

 outclassed by the modern war of the 

 snapdragons. 



Nicotine extracts are not becoming 

 any more plentiful, rather the reverse, 

 and higher prices are predicted for in- 

 secticides. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The little Cecile Brunner roose has 

 made a great hit as a corsage flower. It 

 is popular on both coasts and, as travel- 

 ers are flower buyers, or flower buyers 

 are travelers, whichever you please, the 

 call for Cecile Brunner is being heard in 

 the best flower stores all over the coun- 

 try. 



P. M. Koster, of Boskoop, Holland, 

 horticultural commissioner to the ex- 

 position from the Netherlands, was in 

 San Francisco recently making ar- 

 rangements for location of site and for 

 its landscape treatment. He gave out 

 a statement that the Netherlands pro- 

 posed to make as large a horticultural 

 display as any country ever had made 

 at an exposition, and that in the Nether- 

 lands section alone something like 500,- 

 000 bulbs will be planted. 



Right now every florist should take 

 time to think over his financial situation. 

 The man who sells at retail and gives 

 credit will find his best customers leaving 

 in June for their summer homes and if 

 accounts are not settled within the next 

 few weeks they will run until autumn. 

 While some do it, few florists really can 

 afford to carry their customers indefi- 

 nitely; it makes the florist himself slow 

 pay, if nothing worse. Of the numerous 

 things that handicap the florists' busi- 

 ness the evil of lax credits, slow collec- 

 tions and bad debts is the most embar- 

 rassing. 



SOCIETY OF AMEBIOAN FLORISTS. 



Department of Registration. 



Public notice is hereby given that 

 R. Vincent, Jr., & Sons Co., of White 

 Marsh, Md., offers for registration the 

 following geranium: 



Name — Geranium Maryland. 



Description— A semi-double geranium, the re- 

 sult of a cross of Alphonse Blcard and La Pllote, 

 showing the character of growth and habit of 

 blooming of La Pllote combined with the size 

 and substance of Alphonse Klcard. The color Is 

 a most dazzling, fiery red. The florets average 

 about two inches In diameter. The foliage has a 

 heavy chocolate zone. 



Date-May 10, 1913. 



John Young, Sec'y. 



GET WHAT YOU WANT. 



Results have demonstrated that the 

 wants of the trade are best satisfied 

 by making them known through the 

 columns of The Review. Like all otlier 

 departments of the paper, that have 

 worked a world of good for those using 

 them, the department devoted to help 

 and situations wanted, for sale, for 

 rent and exchange propositions, as well 

 as to business opportunities, is contin- 

 ually getting in its good work for the 

 trade, and The Review is constantly re- 

 ceiving letters commending its far- 

 reaching value. 



Every week The Review finds good 

 positions for capable growers, mana- 

 gers and sales people who seek new 

 connections; it makes known the wants 

 of wholesalers and retailers to capable 

 people who want to better their posi- 

 tions; it sells and rents greenhouses; 

 it sells equipment that growers and 

 others desire to dispose of; it effects ex- 

 changes of property and equipment, and 

 it puts good business opportunities 

 squarely before the factors in the trade 

 who are most likely to be interested. 



Below is the proof of the indispu- 

 table statement that The Review is the 

 medium to use to get what you want: 



You are still running our boiler ad. The boiler 

 was sold on Monday following the first insertion. 

 We are getting more letters than we have time 

 to answer. Take It out quick. Enclosed find $1 

 for The Review for another year. — Constlen Bros., 

 Upper Sandusky, 0., May 12, 1913. 



PREMIUMS OF NATIONAL SHOW. 



The cash premiums have all been 

 awarded and distributed, as have also 

 the silver cups so generously donated 

 by different parties. 



Checks were mailed to the Rose, Car- 

 nation, Sweet Pea and Gladiolus Soci- 

 eties some two weeks ago. 



The committee is making this fact 

 public at this time so that if any win- 

 ner has not received his prizes in full, 

 he will kindly communicate at once 

 with the secretary, John Young, 54 

 West Twenty-eighth street. New York. 



The medals will be sent out as soon 

 as they are received from the mint and 

 a complete report of the show will be 

 submitted to the S. A. F. at the con- 

 vention in August. 



The flower show committee begs to 



publicly thank every individual and 



society that helped to contribute 



toward the success of this exhibition. 



Chas. H. Totty, Chairman. 



CHICAGO. 



The Ghreat Central Market. 



A more generous supply of stock h:i3 

 been on hand for the last few days and 

 as a result prices have been somewhat 

 easier than for the last three week.-^. 

 Although there is hardly any oversuppl.^'. 

 the wholesalers do not find it easy to 

 obtain fancy prices and it has been 

 the rule for the buyer to name the 

 values on most lines. Both roses and 

 carnations have increased in number 

 and the latter have ceased to com- 

 mand the figure that was the case ^ 

 week ago, when the supply was not so 

 abundant. Peonies also have taken a 

 hand in the market and from now on 

 the daily arrivals will affect the sale of 

 other more staple stock. The quality 

 and quantity improved with the last 

 few days and excellent stock can be 

 had at moderate prices. Almost any 

 grade or color is to be had. Thus far 



