May 22, 1913. 



The Florists' Review 



39 



The Right Display Is the Big Secret of 



Success In Your Business 



Maybe you've never looked at this Refrigerator question in its 

 true light. Getting the right flowers is only half the battle. 

 Selling is your big proposition. 



A McCray Refrigerator 



will play a vitally important part in getting your flowers into 

 your customers' hands and getting their money into your cash 

 drawer. Hundreds of florists have found this out to their 

 steadily growing profit. They've found that in addition to 

 saving them big money, the McCray has boomed business 

 with a rush— by keeping the flowers in the beauty and fresh- 

 ness of perfect condition— and by displaying them with the 

 very limit of attractiveness. 



Write for our Catalogue No. 73, which gives all the facts— lots 

 of useful information which you should have whether you're in 

 the market now or not. 



Alexander McConnell of New York City, whose refrigerator [is 

 shown in the cut, writes us as follows: 



"The refrlsrerator you InataUed In our place of business has been very satisfac- 

 tory In every particular. The flowers retain their freshness and color. The 

 refrlcerator is ventilated In so satisfactory a manner that the ^lass Is never 

 covered with moisture; consequently the stock can be Inspected without 

 openlnf; the doors. The box Is also economical In Its requirement of Ice." 



McCRAY REFRIGERATOR CO. 



568 LAKE STREET, KENDALLVILLE, IND. 



CHICAQO OFFICE, 158 North Wabash Avenue NEW YORK OFFICE, 231 West 42nd Street 



MentioTi The RpvIpw when vou write 



FORT SMITH 



FLORISTS' 



REFRIGERATORS 



= KEEP FLOWERS PERFECTLY = 



Because they maintain a correct 

 circulation of cold, dry air. 



Proper insulation, substantial con- 

 struction and beautiful finish satisfy 

 the most critical buyer. 



Write for catalogue and prices. 

 Special designs built to order. 



Ft. Smith Refrigerator Works 



FORT SMITH, ARK. 



CHICAGO REPRESENTATIVES 



E. A. Hamburg & Co. 



202 Atlas Block, Cor. Wabash and Randolph 



ter look for another job, because he is 

 capable of earning more money." 



,1. Austin Shaw. 



Elmira, N. Y.— The addition to the 

 range of the United States Cut Flower 

 Co., at Elmira Heights, is nearing com- 

 pletion and soon will be ready to plant. 

 The house is 48x250 feet. 



Neenah, Wis.— Louis Otto is under 

 arrest, charged with cutting George 

 Kemp, a man who is said to have en- 

 gaged him in a quarrel. The man is in 

 the hospital. Mr. Otto's hearing has 

 been set for May 30. 



UNITED 

 REFRIGERATION 



Advertise yourself as an up-to-date florist — 

 and at the same time cut operating 

 expenses — by the installation of a United 

 ice machine and refrigerator. Don't delay 

 longer. Get particulars— today— from The 

 United Refrigerator and Ice Machine Com- 

 pany, Kenosha, Wis. 



Mention The Review when yon wrtf . 



Tionesta, Pa. — C. A. Anderson re- 

 ports that, notwithstanding the dullness 

 and backwardness of the season, due to 

 the cold nights, he is better prepared 

 than he has been in any previous season 

 to serve his customers, and he expects 

 good business as soon as the weather 

 is warmer. 



East Lansing, Mich.— The state board 

 of agriculture will offer two scholarships 

 at the Michigan Agricultural College, 

 one to the Michigan Horticultural So- 

 ciety and the other to the Michigan 

 Agricultural Society. The scholarships 

 will be given to the societies as prizes 

 in horticultural and agricultural work. 



