66 



The Florists' Review 



May 22, 1913. 



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PACIFIC Coast Depart ment 



XStXSJif^tA't 



LOS ANGELES, GAL. 



The Market. 



Stock has cleaned up much better 

 since last writing and trade has im- 

 proved considerably. While the signs 

 offering cheap carnations still adorn 

 the doorway florists' stands, they are 

 not so frequently seen. Spanish irises 

 have been particularly good this season. 

 The outdoor roses are not so plentiful 

 as a week ago, even the ubiquitous 

 Cochets coming in smaller numbers. 

 Indoor roses are not so plentiful as they 

 were, but no one is complaining of the 

 scarcity. 



Various Notes. 



Albert Knopf and wife returned from 

 their silver wedding trip a few days 

 ago and Mr. Knopf says he never had 

 a more enjoyable time. Automobiling 

 among the orange blossons so delighted 

 him with this means of locomotion that 

 he has ordered a new Ford with all 

 latest improvements. 



I was unable to visit Howard & 

 Smith's nursery until the hippeastrums 

 were a little past their best, but enough 

 were in bloom to shew the quality of 

 the strain, which ibv superb. Several 

 new plantings have peen made this 

 year, greatly increasing the number 

 grown. The young stodk of all classes 

 of plants for catalogue trade is in fine 

 order. 



At the new trial grounds of the Ger- 

 main Seed & Plant Co., on the Whittier 

 Toad, things are beginning to take 

 shape and large numbers of plants are 

 being shipped to the store. A large 

 series of seed trials is under way, which 

 will be interesting later. Advance or- 

 ders appear to foreshadow a big season 

 in bulbs and import stock generally. 



Fred Sperry, lately of Chicago, has 

 purchased an interest in the Los An- 

 geles Flower Market, he and Charles E. 

 Morton now being the sole stockholders 

 in the corporation. Mr, Sperry is a 

 great acquisition to the flower busi- 

 ness here, his experience going back a 

 number of years. For the eight years 

 previous to his arrival in Los Angeles 

 he was in partnership with A. L. 

 Vaughan, the firm being known as 

 Vaughan & Sperry. Since coming here 

 he has been engaged in the real estate 

 and insurance business, but evidently 

 cannot break away from old associa- 

 tions. 



H. N. Gage, of the H. N. Gage Co., 

 has been sick for several days, but is 

 again at his post in the store. 



The windows at the Morris Goldenson 

 store have been finely decorated with 

 baskets of flowers prettily arranged, the 

 sweet pea baskets being particularly 

 fine. 



The Freeman-Lewis Co. reports fine 

 business, notwithstanding the general 

 flatness, several good wedding orders 

 helping out materially. An immense 

 onyx vase, said to be decidedly valu- 

 able, has been ornamenting the win- 

 dow for some time, with various flow- 

 ers. Filled with Festive maxima peo- 

 nies it was particularly attractive. 



A. M. Bird, of the South End Seed 

 Store, has moved farther south, to 3784 



Moneta avenue, where he has a much 

 improved location. 



H. Plath, of San Francisco, has been 

 in town a few days on his way home 

 from San Diego, where he reports hav- 

 ing an enjoyable time. He has been 

 making calls on the trade here, renew- 

 ing old friendships and making new 

 ones, as he does easily. He was accom- 

 panied by his two daughters. 



Several good dinner decorations have 

 kept the staff at J. W. Wolters' busy. 



Fine gardenias continue to be shown 

 at Wright's Flower Shop. 



H. E. Richards. 



SAN FBANCISCO. 



The Market. 



The weather could not be more fa- 

 vorable to all kinds of flowers. We 

 have had no hot days for the last 

 month, and whatever heat there was 

 has been tempered most beautifully by 

 a few pleasant showers. Spanish iris 

 is the most showy of the seasonable 

 flowers now. The ruling prices, how- 

 ever, are low and it is doubtful whether 

 manj' of the growers will handle them 

 extensively next season. Sweet peas, 

 though not so plentiful as in former 



years, are in sufficient quantity to fill 

 all requirements. The warm, dry 

 weather earlier in the season has had 

 the effect of shortening the crop and 

 it is only in places where there is 

 plenty of artificial moisture that they 

 are really good. The smaller sorts of 

 gladioli are daily becoming more plen- 

 tiful and another week will see them 

 at their best, but the larger varieties 

 will not be in full bloom until next 

 month. 



It is evident that there will be a 

 good Memorial day trade in the ship 

 ping line this year, as the unusual 

 dryness of the season has had the ef- 

 fect of lessening the, quantity of flow- 

 ers in the country. Mothers' day was 

 quite a success. Many of the stores 

 had appropriate window displays, with 

 seasonable flowers, and it is evident 

 that the idea takes splendidly with the 

 public. The demand was heaviest for 

 white carnations, though pink and red 

 sorts also sold well. The day has come 

 to stay and another season should make 

 a big showing. 



Various Notes. 



J. H. Spring, of Berkeley, has just 



completed a plant house, 30x80 feet. 



W. W. Saunders, of Cloverdale, and 



ADVANCE ORDERS, 1913 FALL DELIVERY, OF 



JAPANESE LILY BULBS and SEEDS 



Writ* for Catalogue to 



The Oriental Seed Co., 



Wholesale 



Growers 



220 Clamant St., SAN FRANCISCO, CAU 



Mpntlon The Review when yon write". 



S. MURATA & CO. 



WHOLESALE FLORISTS 



751 So. Broadway, LOS ANGELES, CAL. 



Phon* Main 2987-F2604, 



Mention The HeTlew when too writ*. 



Marguerite Mrs. F. Sander 



Fine, heavy plants, 2>^-inch, $5.00 per 100, $45.00 per 1000 



DIETERICH & TURNER, Montebello, Cal. 



The Progressive Firm. Mail Address: R. F. D. 6, LOS ANGELES, CAL. 



Mention The Review when you wrlte^ 



SHASTA DAISIES 



Vary Strons DMalons 



$1 JO per 100; $10.00 per 1000; $80.00 per 10,000. 



ASPARAGUS PLUMOSUS 



SeedUngs $ 1.00 per 100; $ 7JSOperlO0O 



From 3-Inch pots 4.00 per 100; 38.00 per 1000 



Strong field plants 16.00 per 100; 126.00 per 1000 



Diwoiid HOI NmieiT. 'n.^J^&i:^ 



J. A. Bauer Pottery Co. 



418 to 421 Atciu SS, Lh A^do, Cd 



Carry a large stock of nice Red Pots. 



' All orders shipped promptly. 

 Largest Pottery on Pacilic Coast. 



Chrysanthemum Rooted Cuttings 



Golden Glow, Bonnafffon, Apploton,Cna!ue- 



hard, October Froat, Nonin, Duckham, 



Queen, Maud Jef ffriee, 



S1.20 per lOO SIO.OO per lOOO 



FRANK WILHELM, « L^. ^^;?°.Va. 



Mention Th<» Review when yon writs. 



FLOWER POTS 



Ton want the best. Why bay inferior pots 

 When yon can get the best at the same prloet 

 Write tor price list and samples today. 



Standard Pottery Co. 



689.84 S. Orlffln Ave.. Los Anrelea, Gel. 



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